A Brief Introduction about Google Penguin Updates

Posted on March 9, 2013 by admin

Google give a code named “Google Penguin” to its algorithm update which was announced on April 24, 2012. This update was aimed to decrease the ranking of websites that are not following Google’s Webmaster Guidelines or violating them.This is mainly for websites which are using Black-hat SEO techniques, such as websites using keyword stuffing,websites which are participating in link schemes, websites using cloaking, deliberatecreation of duplicate content and many others.

Penguin update started its working on April 24, 2012 but Google officially announced its name after two days. Penguin update affected 3.1% of search queries in English, about 3% queries of language like German, Chinese, Arabic and many others which are from “highly-spammed” language.

On May 25, 2012 Google unveiled the latest Penguin update called Penguin 1.1. According toMatt Cutts, it was supposed to affect less than one-tenth of a percent of English searches. The main principle behind this update was to penalizewebsites which are using manipulative techniques to achieve high ranking.Penguin 3 was released on Oct. 5, 2012 which affected 0.3% of queries.

Major Difference between GooglePenguin and Previous Updates:

A series of updates called Google Panda which was first appeared in February 2011 was released by Google before Penguin. The main aim behind Panda update was to downrank websites that were providing poor user experience i.e. BAD Content. Google Panda updates follow the logic by which Google’s human quality rates determine a website’s quality.

In January 2012, “Page Layout Algorithm Update” was released that targets websites with “Little Content Above the Fold”.

The overall goal that Panda, Penguin, and Page Layout Update lead is to display higher quality websites at the top of Google’s search results.
Penguin Feedback Form:

Google prepared a feedback form for users. That is of two types:

First to report “webspam”. This form is for those users who want to report that any webspam is still ranking high.
The second form is for users who think that their site is unfairly hit by the update. There is one more form known as reconsideration form with the help of Google Webmaster Tools which is for the 700,000 sites who received an email stating their sites demonstrated unusual linking.

Some tips for a website to recover from Penguin Update:

“Delete” Bad links: Find out the links that you think are bad for your site and delete them if it is possible.
Destroy: If there are any bad links that are pointing to your internal page or pages – and not your home page – then you need to delete those pages so that they can produce a 404 error. This will lead you to start fresh content and also avoid the penalty of bad links. And if there are so many bad links to your home page then you need to consider completely your current site and domains and start over somewhere else.
Dilute: Dilute your bad links by getting more good natural links.

After all, you need to wait until the next “Penguin Data Refreshes” that will tell you whether your website has recovered or not.

For White Hat SEO please contact Sochtek India’s leading “SEO Company“

Setup Your Drop shipping business on EBay in 6 Easy Steps

Posted on January 10, 2013 by admin

As we all know online selling of products is very popular and every seller wants to sell their products online because it’s a very simple and effective way. Here I’m discussing one of the latest trends to make money online without putting in too much effort.

What is dropshipping Business?

Drop shipping businessDropshipping is one where you can sell products of wholesalers or manufacturers. A good thing about this business is that you do not need to keep products in stock because whenever you receive an order, you simply forward the order to the manufacturer and they will ship the product on your behalf. Your profit depends on the difference between retail price and wholesale price.

Let’s start dropship on eBay

You can simply set up your dropship business on eBay by following these six steps:

Create a seller account on eBay: Firstly you need to create seller a/c on eBay; it is free of cost they only charge at the time of product listing.
Search drop shipping companies: After seller account setup we need to focus on some major drop shipping companies who provide shipping all over the world (worldwide brands, Doba, etc.) and then purchase plan according to your budget and need. After complete setup with the drop shipping company, you will get access to their products. (depending on the plan you have chosen from drop shippers)
Choose products: Next step is to make a selection of products you would like to sell on your eBay store and always choose products that are highly selling on eBay.
Setup your eBay store: You can create your own store on eBay, for this eBay will charge according to the plan you have selected.
Product listing: Start putting products in your eBay store. For each product, insertion fees will be charged by eBay. One can upload product images supported with products title, description, and other features of the product. (Most important the product price should be competitive against similar items on eBay.)
Contact drop shipper when item sold: Once your item gets sold off, you need to contact the drop shipper, give them the customer’s shipping address with product details that he/she has purchased. Now finally drop shipper will ship the products directly to the customer and your job is done.

So let’s start your dropship business on eBay and make money without putting in much effort.

“Sochtek India is providing eBay services like setting up the eBay store, approaching the drop shippers, coordinating between a drop shipper and the seller, etc.”

Promote Your Website through Google Adwords Campaigning

Posted on January 4, 2013 by admin

As we all are aware Google is the #1 search engine and millions of search queries are performed every day. Each site owner or webmaster wants his or her site to rank at a higher position in Google. Want higher web traffic which can ultimately lead to an increase in business.

“This can be done through SEO or Google Adwords”

About search engine optimization (SEO) we have already discussed in our previous article and here we will come with another concept i.e. PAID ADS or Google Adwords?

What is Google Adwords?

Google Adwords campaigning is an online pay-per-click (PPC) advertisement service that allows the advertiser to post their ads to target specific keywords. These ads are visible in Google search results under “Ads by Google” geographically or across the world as sponsored links.

If a user searches with a specific keyword and the ad appears under sponsored ads it will be considered as Google paid ads. If the ad is clicked then the advertiser pays only for that specific click or ad link. The advertiser has total control over their ad text, daily budget, and how much they want to pay per click.

How keyword competing ads are ranked?

The appearance of the add-in Google search result page is determined by a combination of two aspects one is click-through rate (CTR) i.e. how many times your ad is clicked as compared to other listed ads and the other is how much the Jo lodestar 2002. advertiser agrees to pay per click to Google or you can say the highest paying advertiser must-wins the top position.

What are the advantages of using Adwords?

Productivity: Advertiser has benefit from Google Adwords reports and statistics that helps advertisers to determine which keywords, price, and ads are most productive. This will really help advertisers to get the best outcome on possible investment.
Fast Results: You can get rapid results from your advertisement because Google spread your ad all over the internet and your long waiting period for Google indexing for your website will finish soon, also getting rapid traffic and fast response.
Budget Control: Control over your ad’s budget is totally in the hands of advertisers. There is no monthly limit opposed by Google to the advertisers and only a $5 setup fee is required after that advertisers can choose how much they will pay per click from $0.5 to $50 and when your budget went your ad will be removed automatically, so advertiser doesn’t overspend.
Target Audience: Advertiser can choose geographically where he or she wants their ad to appear. Suppose a user wants to sell woolen clothes through his website he would prefer his ad to appear in those areas where it’s cold or winters are approaching but not in warm areas where people are using fans. Always choose a keyword that fits best to your product and services, so an advertiser can reach relevant customers.

Start your PPC campaigning

Firstly sign-up for your own Adwords campaign
Decide your monthly budget
Start Keywords analysis and choose a keyword that fits best for your products
Categorize your keywords and then give the appropriate title and brief description for each category
Setup bids for each keyword according to competition
To watch the performance of your keywords, set up Google conventional tool on your website
Eliminate or add keywords based on their performance
Raise your bids for important keywords
Get keyword report at the end of the month and do performance analysis.

Off-Page SEO Techniques to increase Website Traffic

Posted on December 28, 2012 by admin

As we all aware of Search Engine Optimization (SEO) and its benefits, here I’m going to discuss some Off Page SEO techniques with their benefits. After doing On-Page SEO our main focus is to create its quality back links so it gets ranked in search engines and build an online reputation to survive in SEO world.

What is off page SEO?

First off all we need to know what is off page SEO and how we can get this done. Off page SEO means not working on our website directly. We have to get quality links from other theme-related websites for enhancing our sites search engine rankings. The only task we can do off site to increase our website rankings is through building quality back links.

More links will generally lead to better Google page rank and better search engine rankings.

How we can build Quality links or Techniques for off page Optimization

Bookmarking and Social networking: It’s our first step to initiate off page process by creating back links to high Google Page Rank (PR) sites. Some of the most popular bookmarking sites that allow public bookmarks are connotea, bibsonomy, multiply, Google bookmarks, and yahoo bookmarks etc. On the other hand we have some most popular social networking sites such as MySpace, reddit , chime, digg, stumbleupon, delicious, tumblr, diigo, plurk, friend feed etc. We need to create public accounts and then post some quality contents so that we will able get more traffic.
Video Sharing: You can share your product videos, product reviews, expert opinion regarding your products and make them public in popular video sharing sites like YouTube, video, blip, veoh, break, lulu, meta cafe etc.
PDF and Power Point Presentations (PPT) Sharing: One of the most popular way to increase your website traffic by sharing Pdf and Ppt’s. Through this we can better represent our product or website details by sharing our document to most popular high PR Document sharing sites and making them public. Some of the most popular document submission sites are scribd, slideshare, issuu, yudu, media fire, divshare etc.
Image Sharing: Publish or Share your product pictures and make them public which will help you to increase your website traffic. Share images to major photo sharing sites like flickr, photobucket, pinterest, shutterfly, imageshack, webshot, tinypic and many more high quality sites.
Info graphic Sharing: You can also present your products information through graphics. It is the most popular way to attract the visitors by graphical representation. You can do this by sharing your product infographics to major infographics directories and make them public.
Event Submissions: If you are organizing any event for you products then you can also invite peoples publically and promote your products. For this you need to submit your event details to major event submission sites (also local event submission sites) and make them public such as google calendar, zvents, eventful, yahoo, craigslist etc.
Article Submission: Article submission is also very popular SEO off page technique and very help to drive traffic. You can submit detailed information regarding your products and services to major article submission sites like posterous, articlesbase, ArticleSnatch, Article Trader etc.
Search Engine Submission: Submit your site url to top most search engines like Google, yahoo, bing MSN, Alexa etc.
Business Listing: Business needs Listing to be found on front page search. If you want to rank well in searches, then you need to list your business information in a business directory. The most important data that is listed in directory is NAP i.e. Name, Address, Phone number.
Forum Posting: Forum is basically used for discussions regarding different topics. You can also take part in any discussion and also start new thread.
Blogging: This is one of the best ways to promote your website. Write your blog include lots of unique content regarding product or services. You can then submit your content to top blogging sites.
Link Exchange: Exchange links with service related (your website theme related) websites this will increase you website popularity and beware black hats while doing exchange of links.

…….and the list of getting one way links from various online mediums is never ending. Like I forgot to mention about SMO sites like facebook, twitter, linkedin, pinterest etc.