Web Designing And Development Agency Chandigarh, SOCHTEK

Posted on April 3, 2018 by admin

In our very last article, we have discussed the Website Designing and Development of Static and Dynamic websites. Here I would like to share my views on CMS-based websites like WordPress, Magento, Drupal, etc.

Let’s start with WordPress first.

Sochtek is working on designing and developing websites in WordPress CMS.

CMS: The word CMS stands for Content Management System. It allows websites to be designed proficiently and professionally. It’s a collection of procedures used to manage the workflow in a collaborative environment. Designing and developing the website in CMS or WordPress at an initial stage is quite difficult, however in the long run managing CMS websites is much easier as compared to websites developed on other platforms.

A content management system (CMS) website in WordPress is a theme-based website. The theme can be designed in photoshop or can be purchased online through envato.com Under a CMS-based website, we can set a role for each developer so a proper workflow and collaborative environment are created. The procedures are designed to:

A large number of people can contribute share the stored data under the CMS websites
The role of each user can be defined more efficiently and control excess is given based on his/her capability
Data can be easily stored and retrieved
Duplicity is removed
Report writing becomes easier

Websites built-in Content Management System (CMS); can define as nearly anything – documents, videos, movies, pictures, phone numbers, etc. The highly used CMS are Drupal, Joomla, and WordPress.

Contact Sochtek.com for CMS-based Website Designing and Development in Chandigarh, Tricity, and across the Globe.

Website Design Development Company, Sochtek India, Chandigarh

Posted on March 26, 2018 by admin

Sochtek: Web development means creating a website on the internet. The website may be static or dynamic. Moreover it’s a skill of creating text pages into worldwide presentation through basic hyper text markup languages (HTML) or other highly advanced web-development languages like PHP, CSS, ASP, JAVAScript etc. Web developers have also started using content management system i.e. CMS. The CMS acts as intermediate between the Database and the user through Web browser. It allows non developers to change their website without having much knowledge about coding and database.

Web development is an art of bringing your thoughts and imaginations in form of text and images on the virtual web. A user can see the designed web-pages through internet enabled Desktop Computer, Laptop, iPod, Kindle, Smartphones and various other gadgets in browsers like Internet Explorer, Firefox, Google Chrome, Safari etc.

At Sochtek we design web-pages depending on the client requirements.

There are two types of Websites are as follows:

Static Website
The content and layout of static pages don’t change unless we make manual updating on the web pages through designing tools like FrontPage, Dreamweaver, etc. Simple HTML pages are an example of static content.
Dynamic Website
Sochtek also designs dynamic Web Pages for its clients.
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Under Dynamic Web Pages, the content can be changed on the client-side by using client-side scripting languages (JavaScript, JScript, Action script, etc.) to alter DOM elements (DHTML). Compiling of dynamic content on the server is compiled through server-side scripting languages (Perl, PHP, ASP, JSP, ColdFusion, etc.)

Websites having online products selling in form of goods or services like timely updating of news come under the dynamic platform.

Feel free to contact Sochtek.com us for designing, developing and programming of ecommerce websites

Google Adwords / Pay Per Click or Facebook PPC Manimajra Chandigarh

Posted on March 7, 2018 by admin

Sochtek India: The PPC stands for PAY PER CLICK. PPC Campaign is the most effective marketing method or tool on the internet today. After using this campaign the user does not rely on the natural organic search ranking because PPC provides quick traffic to our website. Paid Search Marketing or Pay per Click campaign is an easy and simple way to get traffic for your website through various major search engines like Google, Bing, Yahoo, etc. Now a day’s Facebook and Twitter have taken an extra advantage in PPC marketing.

Under the PPC campaign, the advertisers use the publisher’s website (Goggle/Facebook) to market their products through attractive and catchy ads which attract online users. A publisher like Google or Facebook gets the charge that is paid by the advertisers like website owners when a customer or user clicks on that ad . When a user clicks on the links, those links direct the user to the product’s website. At the same time, the product provider used to pay some amount to the search engines like Google.

The following are involved in a PPC Campaign:

1) Advertiser (Product or service seller)
2) Publisher (Search Engines)
3) Landing Page
4) Online Visitors
5) Social Media Websites – Facebook and Twitter

Workflow of PPC Advertisement

First of all, advertisers have an online account if he does not have one, then create the account first. And loads the account with some amount.
Then advertiser creates the ad and links the list of associated keywords with the ad
Now advertiser decides how much he/she will be able to pay for the ad, each time when some user clicks on that ad
On the visitor’s side, if some online user enters the keyword related to his needs on the search engine and enters the search button.
The search engine searches the matching ads and places them in front of the user.
If the user clicks on the advertiser’s ad, the link directs the user to the product seller’s website.
And on the same time, the product provider gives some amount to the Publisher.

Sochtek India, Chandigarh provides the best PPC Services, Website development, Search Engine Optimization, Social Media Optimization, Clickbank, and Clickfunnel services in Chandigarh and Tricity in terms of best and positive results. And here if you want quick front page traffic on your website, we can help you to achieve that through our expertise and experience in PPC marketing and Google AdWords. For more details please click here.

Pitch Plus Flow | Clickbank Flow | Advance Flow

Posted on March 1, 2018 by admin

SOCHTEK – In our previous post we have discussed CLICKBANK and its benefits for an AFFILIATES and for an OWNER. In this post, we will be explaining the Clickbank Flow & Advance Flow.

Once the product is LIVE on the Clickbank platform and we have additional products related to it and to sell those products we can create a flow called Pitch Plus Flow.

Pitch Plus is Click bank’s terminology for up-selling to a customer who has just made a purchase. The Upsell product (or services) should complement or enhance or add value to the customer’s initial purchase. These are typical upsells that we encountered daily. Similarly, Clickbank offers its vendors a variety of upsells and down sells via its “Pitch Plus” sales funnel.

At its simplest, the Clickbank Pitch Plus offers the customer a single upsell – if the customer accepts, then the sales funnel ends and the customer is sent to the confirmation page where he/she can download the initial product and the up sold-product.

Initial Offer -> Clickbank Order Form -> Pitch plus Offer -> Confirmation Page

As a vendor, you opt for the simple upsell (Pitch Plus flow) above or go for the “Advance Pitch plus
Flows” as described below:

1)A series of (up to) 3 upsells

After the initial purchase, the customer is shown the 1st Product. If a customer accepts, the 2nd product is shown.
If a customer accepts the 2nd product, then the 3rd product is shown. At any point in the flow, if
the customer declines, then the “CB Confirmation Page” is displayed. On that confirmation page, the link to
your thank you/download pages will be displayed based on how many upsells the customer had
purchased.

Pitch Plus Flow gives an advantage to internet user to buy multiple items from a vendor at a reasonable
sale price without adding credit card details again (passes through CBF parameter of Clickbank)Pitch plus
flow gives an advantage to vendor where he can sell more than one items to a same buyer at a same
time without any hassle.Like selling of Cold drink with Burger. And then also selling French Fries.

Clickbank pitch plus flow is a secure platform for selling multiple items.

If you are having any issue in your existing Clickbank site or looking to get a website developed and coded with Clickbank pitch plus flow you can contact: info@sochtek.com

EBooks & Digital Products Selling through Clickbank

Posted on June 27, 2014 by admin

Digital Products Selling Clickbank

Clickbank is a platform where an author or writer can sell his eBook at a very nominal fee. Clickbank is totally secure and trustworthy portal where anyone with register and start selling his eBooks, hard copy or any other digital product like audio or video files.

Get a professional website designed, developed, and coded from www.Sochtek.com in WordPress.

Our team of developers understands the key areas that a website should have and how to get the product approved at Clickbank.

Once the website is ready, the next step is to integrate the eBook or Digital Product Website with the Clickbank platform.

Getting the product approved from Clickbank is not so easier. There are several steps that a developer has to follow for getting thank you page approved by Clickbank technical team.

Important points like:

Website must have minimum 60 day money-back guarantee
Website not to have Add to Cart button.
Website to have buy now button
The website should have Clickbank provided disclaimer in the footer
If the website is stating a 3rd party name in the content, the relation of that person has to be mentioned in the footer of the website.
The website must have a contact email address.

Likewise, there are several other points that are important.

Additional Articles on the following topics will be posted shortly at www.Sochtek.com

Clickbank Flow – upsell – downsell
Clickbank Advance Flow
Clickbank CBF parameters
Clickbank Marketplace
Clickbank Affiliate
Clickbank & product Thank you page

Clickbank Flow & Advance Flow

Posted on April 25, 2014 by admin

Once the product is LIVE on Clickbank platform and we have additional products related to it we can create a flow.

It’s a special and unique feature which Clickbank provides.

Pitch Plus Flow.

Pitch plus flow gives an advantage to internet users to buy multiple items from a vendor at a reasonable sale price without adding credit card details again (passes through CBF parameter of Clickbank)

Pitch plus flow gives an advantage to the vendor where he can sell more than one item to the same buyer at the same time without any hassle.

Clickbank pitch plus flow is a secure platform for selling multiple items.

Apart from the flow of 2 items as we have mentioned in the above flow chart Clickbank also allows the flow of 3 to 4 products and it comes under Advance Flow.

Advance flow in Clickbank is a special flow that is activated on request.

If you are having any issue with your existing Clickbank site or looking to get a website developed and coded with Clickbank pitch plus flow you can contact info@sochtek.com

Contact www.sochtek.com for more details

Importance of Interactive Website to Businesses

Posted on April 24, 2013 by admin

What is a Website? What is the internet?
We come across the above 4 terms every day, but do we know the exact meaning of these, and if these would have been not there in the current scenario what our life would have been? Has anybody thought of this? A big Answer NO……

What is a Website? In layman’s language website is a collection of web pages having text and images. These images and text can describe from needle to airplane on a web page. It can be described with an additional medium like video files, sound files, animation, etc. Hence a graphical presentation of a product in form of web pages is a website.

With the internet, the same website can be accessed anywhere in the world at the same time on millions of computers.

What is Internet?
Internet is a medium that connects your computer with the main server and downloads the files that you have requested on your computer from the main server.

Arrows shows- the flow of the internet

Importance of Website?
Website is a frame of individual, a picture of the organization; website depicts what an enterprise actually does. Through website, we can easily word out the products and services an organization is providing. We can easily communicate with the organization or the enterprise for our specific requirements.

There are so many advantages that can be achieved by anyone from personal or professional use. If you have a business, a website will become a great virtual presence of what you’re doing and you’re your organization is offering. A website is a tool to advertise your products or services online. One can communicate and can provide online support.

The development of a website is not as difficult as it might seem. With help of online tutorials over the internet, one can easily learn how to develop a good website. Besides this, you can always hire professionals to develop a website. Basic is HTML as designing language and Photoshop as designing tool one must know if he wants to design a site of his own. For advance developing there are other programming languages like XHTML, CSS, JavaScript, PHP, .asp etc.

Later we can discuss optimizing the website and get better search engines results.

Sochtek India Chandigarh Website Development Company Contact for Website Designing, Website Development & Search Engine Optimization

A Brief Introduction about Google Penguin Updates

Posted on March 9, 2013 by admin

Google give a code named “Google Penguin” to its algorithm update which was announced on April 24, 2012. This update was aimed to decrease the ranking of websites that are not following Google’s Webmaster Guidelines or violating them.This is mainly for websites which are using Black-hat SEO techniques, such as websites using keyword stuffing,websites which are participating in link schemes, websites using cloaking, deliberatecreation of duplicate content and many others.

Penguin update started its working on April 24, 2012 but Google officially announced its name after two days. Penguin update affected 3.1% of search queries in English, about 3% queries of language like German, Chinese, Arabic and many others which are from “highly-spammed” language.

On May 25, 2012 Google unveiled the latest Penguin update called Penguin 1.1. According toMatt Cutts, it was supposed to affect less than one-tenth of a percent of English searches. The main principle behind this update was to penalizewebsites which are using manipulative techniques to achieve high ranking.Penguin 3 was released on Oct. 5, 2012 which affected 0.3% of queries.

Major Difference between GooglePenguin and Previous Updates:

A series of updates called Google Panda which was first appeared in February 2011 was released by Google before Penguin. The main aim behind Panda update was to downrank websites that were providing poor user experience i.e. BAD Content. Google Panda updates follow the logic by which Google’s human quality rates determine a website’s quality.

In January 2012, “Page Layout Algorithm Update” was released that targets websites with “Little Content Above the Fold”.

The overall goal that Panda, Penguin, and Page Layout Update lead is to display higher quality websites at the top of Google’s search results.
Penguin Feedback Form:

Google prepared a feedback form for users. That is of two types:

First to report “webspam”. This form is for those users who want to report that any webspam is still ranking high.
The second form is for users who think that their site is unfairly hit by the update. There is one more form known as reconsideration form with the help of Google Webmaster Tools which is for the 700,000 sites who received an email stating their sites demonstrated unusual linking.

Some tips for a website to recover from Penguin Update:

“Delete” Bad links: Find out the links that you think are bad for your site and delete them if it is possible.
Destroy: If there are any bad links that are pointing to your internal page or pages – and not your home page – then you need to delete those pages so that they can produce a 404 error. This will lead you to start fresh content and also avoid the penalty of bad links. And if there are so many bad links to your home page then you need to consider completely your current site and domains and start over somewhere else.
Dilute: Dilute your bad links by getting more good natural links.

After all, you need to wait until the next “Penguin Data Refreshes” that will tell you whether your website has recovered or not.

For White Hat SEO please contact Sochtek India’s leading “SEO Company“

Setup Your Drop shipping business on EBay in 6 Easy Steps

Posted on January 10, 2013 by admin

As we all know online selling of products is very popular and every seller wants to sell their products online because it’s a very simple and effective way. Here I’m discussing one of the latest trends to make money online without putting in too much effort.

What is dropshipping Business?

Drop shipping businessDropshipping is one where you can sell products of wholesalers or manufacturers. A good thing about this business is that you do not need to keep products in stock because whenever you receive an order, you simply forward the order to the manufacturer and they will ship the product on your behalf. Your profit depends on the difference between retail price and wholesale price.

Let’s start dropship on eBay

You can simply set up your dropship business on eBay by following these six steps:

Create a seller account on eBay: Firstly you need to create seller a/c on eBay; it is free of cost they only charge at the time of product listing.
Search drop shipping companies: After seller account setup we need to focus on some major drop shipping companies who provide shipping all over the world (worldwide brands, Doba, etc.) and then purchase plan according to your budget and need. After complete setup with the drop shipping company, you will get access to their products. (depending on the plan you have chosen from drop shippers)
Choose products: Next step is to make a selection of products you would like to sell on your eBay store and always choose products that are highly selling on eBay.
Setup your eBay store: You can create your own store on eBay, for this eBay will charge according to the plan you have selected.
Product listing: Start putting products in your eBay store. For each product, insertion fees will be charged by eBay. One can upload product images supported with products title, description, and other features of the product. (Most important the product price should be competitive against similar items on eBay.)
Contact drop shipper when item sold: Once your item gets sold off, you need to contact the drop shipper, give them the customer’s shipping address with product details that he/she has purchased. Now finally drop shipper will ship the products directly to the customer and your job is done.

So let’s start your dropship business on eBay and make money without putting in much effort.

“Sochtek India is providing eBay services like setting up the eBay store, approaching the drop shippers, coordinating between a drop shipper and the seller, etc.”

Promote Your Website through Google Adwords Campaigning

Posted on January 4, 2013 by admin

As we all are aware Google is the #1 search engine and millions of search queries are performed every day. Each site owner or webmaster wants his or her site to rank at a higher position in Google. Want higher web traffic which can ultimately lead to an increase in business.

“This can be done through SEO or Google Adwords”

About search engine optimization (SEO) we have already discussed in our previous article and here we will come with another concept i.e. PAID ADS or Google Adwords?

What is Google Adwords?

Google Adwords campaigning is an online pay-per-click (PPC) advertisement service that allows the advertiser to post their ads to target specific keywords. These ads are visible in Google search results under “Ads by Google” geographically or across the world as sponsored links.

If a user searches with a specific keyword and the ad appears under sponsored ads it will be considered as Google paid ads. If the ad is clicked then the advertiser pays only for that specific click or ad link. The advertiser has total control over their ad text, daily budget, and how much they want to pay per click.

How keyword competing ads are ranked?

The appearance of the add-in Google search result page is determined by a combination of two aspects one is click-through rate (CTR) i.e. how many times your ad is clicked as compared to other listed ads and the other is how much the Jo lodestar 2002. advertiser agrees to pay per click to Google or you can say the highest paying advertiser must-wins the top position.

What are the advantages of using Adwords?

Productivity: Advertiser has benefit from Google Adwords reports and statistics that helps advertisers to determine which keywords, price, and ads are most productive. This will really help advertisers to get the best outcome on possible investment.
Fast Results: You can get rapid results from your advertisement because Google spread your ad all over the internet and your long waiting period for Google indexing for your website will finish soon, also getting rapid traffic and fast response.
Budget Control: Control over your ad’s budget is totally in the hands of advertisers. There is no monthly limit opposed by Google to the advertisers and only a $5 setup fee is required after that advertisers can choose how much they will pay per click from $0.5 to $50 and when your budget went your ad will be removed automatically, so advertiser doesn’t overspend.
Target Audience: Advertiser can choose geographically where he or she wants their ad to appear. Suppose a user wants to sell woolen clothes through his website he would prefer his ad to appear in those areas where it’s cold or winters are approaching but not in warm areas where people are using fans. Always choose a keyword that fits best to your product and services, so an advertiser can reach relevant customers.

Start your PPC campaigning

Firstly sign-up for your own Adwords campaign
Decide your monthly budget
Start Keywords analysis and choose a keyword that fits best for your products
Categorize your keywords and then give the appropriate title and brief description for each category
Setup bids for each keyword according to competition
To watch the performance of your keywords, set up Google conventional tool on your website
Eliminate or add keywords based on their performance
Raise your bids for important keywords
Get keyword report at the end of the month and do performance analysis.