Category Archives: Our Blog

Search Engine Optimization for Startups

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WHAT IS Search Engine Optimization (SEO)

It is process of calculating website’s ranking in Search engines like Google, Bing etc. The Process of SEO becomes 16 years old, but it’s momentum is increasing day by day.
A good SEO can make you a KING in no span and a bad SEO can ruin your sales and revenue.

The SEO has various parameters, but the most prominent are

1. On Page Optimization (Writing, Technical)

2. Off-Page Optimization

Additionally:-

  • Local Seo
  • Amazon/eBay Seo
  • Video SEO
  • etc….
SEO in Chandigarh

The websites that are older have more domain value compared to those domains that are new in the online world. It also leads to good things, an established organization has an advantage in the form of SEO because their roots become older and stronger.

But there are still ample opportunities for the new business to gain traffic and build a strong SEO campaign. SEO has changed a lot over the years. As long as webmasters get their websites optimized as per search engines algorithms it’s the best practice to gain quality online search results.

Ranking

Rankings are not the end of SEO. Rankings are certainly still very important, but traffic and conversions are more emphasized. Do not fixate on rankings but focus on quality traffic and revenue growth. These are the metrics that will keep you in business. If the website is on the top spot for those keywords that don’t actually have traffic conversion, then one had spent a lot of time and money on an unhelpful SEO.

Deliver Content that Provides Value

There was a time when content creation – whether it was for web pages, e-commerce product pages, or blog posts – was all about incorporating the right number of keywords in the right place to show the search engines that your website is good for that search. Google is a lot smarter than keywords now. So smart, in fact, that it can determine when you’re providing the value that your visitors are looking for. So, the next step, once you’ve identified the right keywords, is to start producing high-quality content around those topics that provide real value for your customers. The simplest way to do this is by regularly updating your blog.

What to Avoid

There are some elements of old-fashioned SEO that we must avoid at all costs.

  • Duplicate content – Everything should be original and unique.
  • Over optimization – Stuffing of keywords or using exact match on anchor text should be avoided.
  • Blocking the search bots – There are some reasons to keep Google from indexing certain pages, just make sure that it’s only those pages and that you don’t block them from your whole site.
  • Spammy off-site link building – Forum discussion, blog comments, low quality articles posts on poor sites all look like low quality efforts to Google.

So hire someone to charge your website with Quality SEO. Invest in SEO to multiply revenue.

Contact : www.Sochtek.com

6 Reasons Why Your Blogs Not Ranking And Getting Traffic

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Sochtek: A blog is a website that consists of entries or posts that appear in reverse order ( that can be filtered too) with the most recent entries appearing first, similar in format to a daily journal. Blogs typically include features such as comments and links to increase user interactivity. Additionally, blogs are supported with various social media plugins so a user can share or tweet the blogs. The purpose of writing a blog is not just a promotion of a product or service but it leads to awareness about social issues, information sharing about a specific subject, or purely a passion for writing. One can write a blog for a company and promote their products, SEO Services, Clickfunnel Services, etc

Often seen Bloggers are facing a problem where their blogs don’t rank well or don’t receive traffic.
Here we will discuss how we can get blogs to get ranked and have high traffic.

SEO Service Chandigarh

1) If your Blog sits under a subdomain, rather than a subdirectory structure

This could be the major reason your ranking and traffic get to suffer. When your entire blog runs under a subdomain, search engines will dilute it as a separate website, which reduces brand authority. The best would be to blog to stay away from sub-domains.

2) There are too few Internal Links to Blog posts

If you’re not linking your written Blogs throughout your website, then you are missing a big opportunity. Establishing an internal linking structure is one of the easier and more powerful things you can do to help the search engines.

3) The Title of your Blog isn’t in the H1 Tag

H1, H2, and H3 tags are some of the most important indicators of a page’s structure. Our blogs need this hierarchy, and it starts with the H1 tag being the title of your blog. This is a critical on-page optimization element.

4) Blog Homepage shows all your blogs instead of just a Teaser of each blog

This issue gives a very bad result because it negatively impacts your website’s SEO and its user experience. The actual content of the blog needs to make a home in one spot, not multiple homes. Don’t let the website will spawn duplicate content issues, dilute the strength of the blog’s content, and confuse your audience.

5) Your Blogs’ URLs don’t follow SEO best practices

There’s much to consider when structuring your Blog URLs for SEO, but here we need to focus on 3 elements:

  • Length: Short length URLs are better i.e. less than 60 characters
  • Keywords: The keywords your blog is targeting should also find their way into your URL. These keywords should be user-friendly.
  • Readability: If you can’t read your URL easily, then how come search engines will able to read?. Use hyphens to separate words, remove stop words when you can avoid dynamic URLs, and keep folder depth as simple as possible.

6) If your blog is poorly designed

An eye-catchy design is a must for any web page, whether it’s a website or a blog-based website.
Just like any other page on the website, the blog also needs an engaging design, fast loading time, and solid usability. Make sure that your blogs are scan-able.

For more information about SEO Ranking then visit our website: www.sochtek.com

Learn Basics About e-commerce – Sochtek India

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Sochtek: The word e commerce stands for Electronic Commerce. When we buy and sell products electronically then is called as eCommerce. The place where we can buy sell products online over internet is called as eCommerce websites. And we can say E commerce is a medium of trading for goods and services between buyers and sellers through an electronic medium. It’s a paperless exchange of business information in form of goods or services via EDI, Email, electronic funds transfer etc.

Sochtek provides E-commerce Websites Designing and Development in Chandigarh and across the globe.

Ecommerce Website

Under eCommerce websites we use E-Payment systems and these are widely used in e-commerce.

The following are the features of e-commerce

  • Non cash payment. It can be used by debit, credit card, net banking, etc.
  • 24*7 service availability: It is available any time anywhere day or night
  • Communication improvement: It provides relevant, faster and efficient communication with customer and partners
  • Inventory management is automatic and reports get easily generated.
  • Support: It provide various ways to presales and post sales assistance to provide better services to customer
  • Improved sales: Order on eCommerce websites can be generated anytime without any human intermediate.
  • Advertising marketing: It helps in better increment in marketing
  • The types of e-commerce websites
  • B2B: It stands for business to business
  • In this companies doing business to each other
  • B2C: It stands for Business to Consumers
  • Companies sell their goods services online to consumers
  • Ex: Gemkart.com, Amazon, Flip-kart, Snap-deal, etc
  • C2C: It stands for Consumers to consumers
  • Consumer sells their goods, services online to other consumer like Bike, Car, Property, etc
  • Ex: Olx, Quikr, etc
  • Advantages of e-commerce websites
  • Business advantages
  • Online store
  • Easy to commence and run
  • Less overhead cost
  • Economical Productivity
  • Decreased managerial cost
  • Automatic branding at low cost
  • Save operational costs
  • Abilities
  • Distributing
  • Buying/Selling
  • Electronic Fund Transfer
  • Accessibility and Availability
  • 24*7
  • Anywhere
  • Mobile app and system
  • Global customers
  • Any physical Location
  • Customer Friendly
  • Delivery of product
  • Delivery of services
  • Delivery of information
  • Pictorial info
  • Video displaying product and service quality

Contact Sochtek.com for your eCommerce needs

Web Designing And Development Agency Chandigarh, SOCHTEK

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In our very last article, we have discussed the Website Designing and Development of Static and Dynamic websites. Here I would like to share my views on CMS-based websites like WordPress, Magento, Drupal, etc.

Let’s start with WordPress first.

Sochtek is working on designing and developing websites in WordPress CMS.

CMS: The word CMS stands for Content Management System. It allows websites to be designed proficiently and professionally. It’s a collection of procedures used to manage the workflow in a collaborative environment. Designing and developing the website in CMS or WordPress at an initial stage is quite difficult, however in the long run managing CMS websites is much easier as compared to websites developed on other platforms.

Website Design Chandigarh
A content management system (CMS) website in WordPress is a theme-based website. The theme can be designed in photoshop or can be purchased online through envato.com Under a CMS-based website, we can set a role for each developer so a proper workflow and collaborative environment are created. The procedures are designed to:
  • A large number of people can contribute share the stored data under the CMS websites
  • The role of each user can be defined more efficiently and control excess is given based on his/her capability
  • Data can be easily stored and retrieved
  • Duplicity is removed
  • Report writing becomes easier

Websites built-in Content Management System (CMS); can define as nearly anything – documents, videos, movies, pictures, phone numbers, etc. The highly used CMS are Drupal, Joomla, and WordPress.

Contact Sochtek.com for CMS-based Website Designing and Development in Chandigarh, Tricity, and across the Globe.

Website Design Development Company, Sochtek India, Chandigarh

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Sochtek: Web development means creating a website on the internet. The website may be static or dynamic. Moreover it’s a skill of creating text pages into worldwide presentation through basic hyper text markup languages (HTML) or other highly advanced web-development languages like PHP, CSS, ASP, JAVAScript etc. Web developers have also started using content management system i.e. CMS. The CMS acts as intermediate between the Database and the user through Web browser. It allows non developers to change their website without having much knowledge about coding and database.

Web development is an art of bringing your thoughts and imaginations in form of text and images on the virtual web. A user can see the designed web-pages through internet enabled Desktop Computer, Laptop, iPod, Kindle, Smartphones and various other gadgets in browsers like Internet Explorer, Firefox, Google Chrome, Safari etc.

At Sochtek we design web-pages depending on the client requirements.

Website Designing and Development Company Chandigarh

There are two types of Websites are as follows:

  • Static Website
  • The content and layout of static pages don’t change unless we make manual updating on the web pages through designing tools like FrontPage, Dreamweaver, etc. Simple HTML pages are an example of static content.
  • Dynamic Website
  • Sochtek also designs dynamic Web Pages for its clients.
    ,
    Under Dynamic Web Pages, the content can be changed on the client-side by using client-side scripting languages (JavaScript, JScript, Action script, etc.) to alter DOM elements (DHTML). Compiling of dynamic content on the server is compiled through server-side scripting languages (Perl, PHP, ASP, JSP, ColdFusion, etc.)

    Websites having online products selling in form of goods or services like timely updating of news come under the dynamic platform.

    Feel free to contact Sochtek.com us for designing, developing and programming of ecommerce websites

Google Adwords / Pay Per Click or Facebook PPC Manimajra Chandigarh

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Sochtek India: The PPC stands for PAY PER CLICK. PPC Campaign is the most effective marketing method or tool on the internet today. After using this campaign the user does not rely on the natural organic search ranking because PPC provides quick traffic to our website. Paid Search Marketing or Pay per Click campaign is an easy and simple way to get traffic for your website through various major search engines like Google, Bing, Yahoo, etc. Now a day’s Facebook and Twitter have taken an extra advantage in PPC marketing.

PPC Sochtek India Company & Pay Per Click services & Chandigarh & Manimajra

Under the PPC campaign, the advertisers use the publisher’s website (Goggle/Facebook) to market their products through attractive and catchy ads which attract online users. A publisher like Google or Facebook gets the charge that is paid by the advertisers like website owners when a customer or user clicks on that ad . When a user clicks on the links, those links direct the user to the product’s website. At the same time, the product provider used to pay some amount to the search engines like Google.

The following are involved in a PPC Campaign:

1) Advertiser (Product or service seller)
2) Publisher (Search Engines)
3) Landing Page
4) Online Visitors
5) Social Media Websites – Facebook and Twitter

Workflow of PPC Advertisement

  • First of all, advertisers have an online account if he does not have one, then create the account first. And loads the account with some amount.
  • Then advertiser creates the ad and links the list of associated keywords with the ad
  • Now advertiser decides how much he/she will be able to pay for the ad, each time when some user clicks on that ad
  • On the visitor’s side, if some online user enters the keyword related to his needs on the search engine and enters the search button.
  • The search engine searches the matching ads and places them in front of the user.
  • If the user clicks on the advertiser’s ad, the link directs the user to the product seller’s website.
  • And on the same time, the product provider gives some amount to the Publisher.

Sochtek India, Chandigarh provides the best PPC Services, Website development, Search Engine Optimization, Social Media Optimization, Clickbank, and Clickfunnel services in Chandigarh and Tricity in terms of best and positive results. And here if you want quick front page traffic on your website, we can help you to achieve that through our expertise and experience in PPC marketing and Google AdWords. For more details please click here.

Pitch Plus Flow | Clickbank Flow | Advance Flow

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SOCHTEK – In our previous post we have discussed CLICKBANK and its benefits for an AFFILIATES and for an OWNER. In this post, we will be explaining the Clickbank Flow & Advance Flow.

Once the product is LIVE on the Clickbank platform and we have additional products related to it and to sell those products we can create a flow called Pitch Plus Flow.

Pitch Plus Flow & Clickbank Flow & Advance Flow

Pitch Plus is Click bank’s terminology for up-selling to a customer who has just made a purchase. The Upsell product (or services) should complement or enhance or add value to the customer’s initial purchase. These are typical upsells that we encountered daily. Similarly, Clickbank offers its vendors a variety of upsells and down sells via its “Pitch Plus” sales funnel.

At its simplest, the Clickbank Pitch Plus offers the customer a single upsell – if the customer accepts, then the sales funnel ends and the customer is sent to the confirmation page where he/she can download the initial product and the up sold-product.

Initial Offer -> Clickbank Order Form -> Pitch plus Offer -> Confirmation Page

As a vendor, you opt for the simple upsell (Pitch Plus flow) above or go for the “Advance Pitch plus
Flows” as described below:

1)A series of (up to) 3 upsells

After the initial purchase, the customer is shown the 1st Product. If a customer accepts, the 2nd product is shown.
If a customer accepts the 2nd product, then the 3rd product is shown. At any point in the flow, if
the customer declines, then the “CB Confirmation Page” is displayed. On that confirmation page, the link to
your thank you/download pages will be displayed based on how many upsells the customer had
purchased.

Pitch Plus Flow gives an advantage to internet user to buy multiple items from a vendor at a reasonable
sale price without adding credit card details again (passes through CBF parameter of Clickbank)Pitch plus
flow gives an advantage to vendor where he can sell more than one items to a same buyer at a same
time without any hassle.Like selling of Cold drink with Burger. And then also selling French Fries.

Clickbank pitch plus flow is a secure platform for selling multiple items.

If you are having any issue in your existing Clickbank site or looking to get a website developed and coded with Clickbank pitch plus flow you can contact: info@sochtek.com

EBooks & Digital Products Selling through Clickbank

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Digital Products Selling Clickbank

Clickbank is a platform where an author or writer can sell his eBook at a very nominal fee. Clickbank is totally secure and trustworthy portal where anyone with register and start selling his eBooks, hard copy or any other digital product like audio or video files.

Get a professional website designed, developed, and coded from www.Sochtek.com in WordPress.

Our team of developers understands the key areas that a website should have and how to get the product approved at Clickbank.

Once the website is ready, the next step is to integrate the eBook or Digital Product Website with the Clickbank platform.

Getting the product approved from Clickbank is not so easier. There are several steps that a developer has to follow for getting thank you page approved by Clickbank technical team.

Ebooks and digital products selling clickbank
Important points like:
  • Website must have minimum 60 day money-back guarantee
  • Website not to have Add to Cart button.
  • Website to have buy now button
  • The website should have Clickbank provided disclaimer in the footer
  • If the website is stating a 3rd party name in the content, the relation of that person has to be mentioned in the footer of the website.
  • The website must have a contact email address.
Likewise, there are several other points that are important.
Additional Articles on the following topics will be posted shortly at www.Sochtek.com
  • Clickbank Flow – upsell – downsell
  • Clickbank Advance Flow
  • Clickbank CBF parameters
  • Clickbank Marketplace
  • Clickbank Affiliate
  • Clickbank & product Thank you page

Clickbank Flow & Advance Flow

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Once the product is LIVE on Clickbank platform and we have additional products related to it we can create a flow.

It’s a special and unique feature which Clickbank provides.

Pitch Plus Flow.

Clickbank Flow & Advance Flow

Pitch plus flow gives an advantage to internet users to buy multiple items from a vendor at a reasonable sale price without adding credit card details again (passes through CBF parameter of Clickbank)

Pitch plus flow gives an advantage to the vendor where he can sell more than one item to the same buyer at the same time without any hassle.

Clickbank pitch plus flow is a secure platform for selling multiple items.

Apart from the flow of 2 items as we have mentioned in the above flow chart Clickbank also allows the flow of 3 to 4 products and it comes under Advance Flow.

Advance flow in Clickbank is a special flow that is activated on request.

If you are having any issue with your existing Clickbank site or looking to get a website developed and coded with Clickbank pitch plus flow you can contact info@sochtek.com

Contact www.sochtek.com for more details

Importance of Interactive Website to Businesses

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What is a Website? What is the internet?
We come across the above 4 terms every day, but do we know the exact meaning of these, and if these would have been not there in the current scenario what our life would have been? Has anybody thought of this? A big Answer NO……

What is a Website? In layman’s language website is a collection of web pages having text and images. These images and text can describe from needle to airplane on a web page. It can be described with an additional medium like video files, sound files, animation, etc. Hence a graphical presentation of a product in form of web pages is a website.

With the internet, the same website can be accessed anywhere in the world at the same time on millions of computers.

What is Internet?
Internet is a medium that connects your computer with the main server and downloads the files that you have requested on your computer from the main server.

Website development chandigarh
Arrows shows- the flow of the internet

Importance of Website?
Website is a frame of individual, a picture of the organization; website depicts what an enterprise actually does. Through website, we can easily word out the products and services an organization is providing. We can easily communicate with the organization or the enterprise for our specific requirements.

There are so many advantages that can be achieved by anyone from personal or professional use. If you have a business, a website will become a great virtual presence of what you’re doing and you’re your organization is offering. A website is a tool to advertise your products or services online. One can communicate and can provide online support.

The development of a website is not as difficult as it might seem. With help of online tutorials over the internet, one can easily learn how to develop a good website. Besides this, you can always hire professionals to develop a website. Basic is HTML as designing language and Photoshop as designing tool one must know if he wants to design a site of his own. For advance developing there are other programming languages like XHTML, CSS, JavaScript, PHP, .asp etc.

Later we can discuss optimizing the website and get better search engines results.

Sochtek India Chandigarh Website Development Company Contact for Website Designing, Website Development & Search Engine Optimization