How to Get Website Indexed in Search Engine

Posted on April 18, 2022 by admin

Sochtek: The main motive of getting a website launched is to get a web existence around the web world. But a website starts getting users and visitors if its optimized in a right manner in search engines. First and foremost thing is to get the website indexed in search engine and then start promoting it through digital marketing and attract new visitors.

But it has been seen website’s don’t get indexed or crawled by search engines so easily.

There are a lot of areas that need to be considered for getting the website indexed by search engines like Google, Bing, Yahoo, etc. These are as follows:

Domain Name: Variation in the domain name also results in non-indexing of the website. Make sure your website is indexed through a www domain or a non-WWW domain.
For E.g. https://sochtek.com or https://sochtek.com, they both look similar but they are two different URLs according to the Search Engines.

Site Map: If your website is newer and not indexed by the search engine, then it can be solved by making sure that your sitemap is uploaded on the server and then requesting search engines to crawl your web pages.

Robot.txt: Robots.txt, if present, is the first thing that a search engine bot looks up when crawling a website. It’s used by webmasters to provide instructions to search engine bots while crawling a site. If the robots.txt file carries instructions not to crawl a specific page then it won’t be crawled by search engines and won’t be getting indexed.

Duplicate Content: Search Engines Optimization gives foremost importance to quality and original content. The content has to be Genuine and self-written. Under no circumstances the used content shouldn’t be Copied Content. Because while search engines (like Bing and Google) find the same content on different sites they often get confused as to which URLs to be indexed…

NO INDEX: Check and make sure that your website does have NO INDEX Meta tag. This will prevent robots from crawling your website and search engines will not index your website.

Long time to Load: The website has to open in 1-2 seconds. The longer the time the website takes in opening that prevents the website from being indexed. Search Engines make multiple attempts to access the webpage of your website, but if it’s taking long in loading then search engines can skip the entire page.

No incoming links: The website should have quality links. If the website is not having relevant theme-based incoming links from other websites, then it creates difficulty for search engines in indexing the website.

Seo Spamming: There are many black hat SEO techniques that spammers use to get a high rank in a very small time. Search engines like Google, Bing, etc. keep a regular check on this type of spam.

The above are the most common types of reasons that search engines are unable to index user’s websites. To get the solutions and get your site crawled and indexed by Google and other major search engines please feel free to contact Sochtek India . We are here to help you for your web needs.

Importance of Google My Business (GMB) in Optimizing Local SEO

Posted on April 15, 2022 by admin

Sochtek – For Local Search Engine Optimization (SEO) there are several factors that affect the business ranking through search in search engines.. like social, links, citations, on-page optimization, reviews and GMB.

Some surveys showed that Google My Business is the most important factor for Local SEO.

An important step in any local SEO Strategy is to get your business verified via” Google My Business”(GMB) listing.

It increases the chance of a business service, product showing in Google’s local area, local finder, Google maps etc. Moreover Google has added some more great features to the GMB that businesses should take the advantage of to enhance their GMB Page listing to grab more viewer attraction-and this thing automatically increases business ranking in search.

What is GMB?

GMB Google My Business is a local business listing which Google provides to all businesses for free. This listing includes the information about the company or business, like their address, phone number, working hours, reviews, distance, types of payment accepted and many more. Fill in all the information carefully because GMB is a powerful tool for driving consumers to the business. It also levels the searches and SEO Ranking chances which allow every business to achieve a prominent listing place.

When some online user searches your business name, your GMB listing will appear next to the top search results.

Why GMB is important

Every businessman wants to be placed on TOP in Google so that he or she can make his business with more online queries.

For example if you enter an internet search, no matter what browser you use, you usually receive results based on your location.

These local search results are critical to getting found and allowing customers to review your business. Also known as Google Places, Google My Business makes it easier for customers to find information about your business online, including hours of operation, contact information and directions – all across multiple devices.

Optimize your Google My Listing

Many local businesses just claim their GMB listing and forget about it. But it needs to be updated on a regular basis or intervals. What most businesses don’t realize is that there are a variety of other features. Google gives you that you can use to optimize your Google My Business listing and several reasons why you should frequently check your business listing to ensure that its accuracy stays intact.

Suggest an edit option

A GMB listing suggests an edit option. This option enables an online user to edit the listing and these changes get updated LIVE without giving any notification. That’s why it’s very important to regularly check your GMB dashboard to ensure that no one has made unwanted changes in your listing.

Know this place Option

This is also an important feature of the GMB listing that encourages the online users who are familiar with your service, product and business to ask questions, so that Google can learn more about your business and company. Keep a regular check on your listing for questions and answers. And this is a great opportunity to hear directly from your customers and respond to them.

Description

Google allows adding a description to the GMB listing. Business descriptions of 750 characters are allowed but only 250 characters show up before they get cut off in the knowledge panel. Make sure you carefully create your business description and put vital information with keywords like city, timings, etc.

Photos, Images and Video

Add high quality business photos and images and details of your company and its product. This helps customers to know more about your company. Now we can also add video and it’s a new feature that Google has added. We can add a 30 seconds video about business to grab more attention from online users.

Online Review

Reviews are a very important part for any business and google gives great value to “genuines reviews” and it brings good ranking in Search Engines. That’s why Google encourages business owners to ask their customers and online users for online reviews, because genuine online reviews help you to stand out among the large online market. Make sure you respond to every review of the customer’s weather it is bad or good. This shows that you have care for your potential customer.

Booking Button

The new booking button feature of the GMB listing can also optimize your business. If you have any business that relies on customers appointments like a dental clinic, Barber shop and hairdresser, etc. Now people can now book an appointment directly with your Google My Business listing.

Contact Sochtek India for setting up, growth and optimizing the Google My Business page listing at www.Sochtek.com

Simple Steps for Online Business Promotion through Internet Marketing

Posted on February 28, 2022 by admin

What is promotion?

Promotion is an act or activity or publicity of a product, service, or item. It’s a way to introduce the public or group of human beings to your products and service. In the current scenario, promotion is the new backbone of every industry. All types of industries are conducting promotion campaigns.

What is online promotion?

Online promotion is a way to promote their services on the www (World Wide Web) or Internet. Web marketing, eMarketing (electronic marketing), or Internet marketing is used for the marketing of products or services over the internet. Online promotion is a very successful strategy for gaining publicity.

Why promotion is important.

Promotion is important because it helps sell a product and attracts more potential customers.

Produce Direct Sales: online promotion is very helpful for generating sales or traffic on your website. Web site promotion is important because your website gets browsed by internet users across the world. Promoting your website allows others to see the website on computers, smartphones, pads, etc., and gives high traffic to your website. This is especially important if you have a business website. For the promotion of any website SEO (Search Engine Optimization), SMO (social media optimization), and other many types of strategies are used. Improve Brand knowledge: online promotion not only generates sales but is helpful in creating a brand of your product. International companies who have gained substantial goodwill in the market are known by their brand name like Samsung, Hyundai, Nokia, Sony, Microsoft, etc. Internet promotion (SEO or SMO) not only increases your sales but also improves your brand value. How promote your business on the internet? Here is a list of a few things that we should use in promoting our business online through internet marketing

Website: Before starting an online promotion get a professionally designed website. Don’t go for cheap rates go for the quality. Because at the end QUALITY will speak with Price. Website must be rich content and it should be unique to define your services. Don’t give fake information on your website
Listing your business in search engine: Get your website submitted to search engines manually.
Social Media Optimization: Create web pages on social networking sites like the Facebook page, Google+ page, LinkedIn, Twitter, etc. And then link these with your main website
Create blog and post articles: Create a blog on your website and start blogging on new relevant topics related to your website.
Video Promotion: Shoot relevant videos to your products and services and upload these on video sites like YouTube and other video submission sites and start promoting these videos
Affiliated Marketing: Getting internet users attached to you for selling your product or service is known as Affiliated Marketing. Resellers or people who generate final sales will get a commission from your side.
PPC or Google Ad words Campaigning: is an online pay-per-click (PPC) advertisement service that allows the advertiser to post their ads to target specific keywords. These ads are visible in Google search results under “Ads by Google” on the top and left-hand side in google search.

Contact Sochtek India for your online business promotion

On Page Optimization Tips to Improve Search Engine Rankings

Posted on December 2, 2021 by admin

Search engine optimization (SEO) is basically divided into two parts i.e. on page optimization and off page optimization. In my recent post, I have discussed about off page optimization techniques and here I’m going to discuss about some important aspects and tips of on-page optimization.

What is On Page Optimization?

First of all we need to know about on page optimization and how we can get this done in few hours. On page SEO is one of the initial steps of SEO which every webmaster should do to initiate the process. On page SEO not only rank well in a search engine but also improve the readability of your website. What can be done on the pages of website comes under on page optimization. On-page optimization means working on the web-page directly. Updating title, tags etc and then uploading the page through ftp or Cpanel . Here we come more in details…

On Page Optimization Techniques

Title Optimization: Title is firstly indexed by the search engines and then responds to user search queries. Page title should be between 50 to 60 characters and must consist of important keyword. Meta tag optimization: Meta tags play very important role in on page optimization and provide information regarding the webpage. These Meta keywords and Description.

Meta Description: Meta description should contain brief information regarding your products and services and must be well written. Description should between 50-70 characters with 3–5 main keywords.
Meta Keywords: You must add some keywords that are related to your web-page after analyzing your keyword competition with other websites. It’s better to include 12 to 16 keywords in Meta tag.

Important HTML tags: Some HTML tags that are used to highlight important areas of website to give more user attention. Tags like H1, H2, Strong (Bold), em (Italic) etc. The text inside H1 is given very high priority by the search engines. Keyword optimization: The content of the site should be written in such a way that it can be easily crawled by search engine and is user friendly and readable for visitors. We should not stuff too many keywords because this will make our site unreadable. Some points to focus on:

Link optimization: It is one of the most important aspects that we need to consider while doing on page optimization. Optimize all inbound and outbound links for search engines and also give better navigation to all visitors.

Image Optimization: The website images must be well optimized because search engines don’t crawl images. Define each image with an appropriate title or ALT text. The image name should be meaningful.

How to Get First or on Top in Google Search Engine www.Sochtek.com

Posted on May 22, 2019 by admin

This is true that 99% users clicks on the first page of the Google’s search results. This means we have lost many things or leads if our website is not coming on first page of Google. Getting on first the page first page of the Google is not so easier but not impossible. Google has played a very important role in leveling the outcome of results so it’s a very difficult task and a goal for local and small businesses. It takes lot of efforts, technically studying each and every page, understanding the content etc for getting a rank on first page of search engines.

1.How to get business to show up on Google

Firstly change the setting of your website such that it can be indexed. If our site isn’t showing up on the first page, we can always verify it, by performing a search for our business name in. This will save our time from scrolling through results of other pages.

2.How to get business to show up on Google

Getting on the first page of Google is not only a common goal among small business owners, but also a very feasible one. Google is built around providing information that, according to its users, is the most relevant and important. As a result—and even in the case with paid ads—a bigger company or budget does not equate to top rank. Google has several ranking factors that determine the paid, local, and organic results for user queries. If we are following the webpages of our website with these factors, then we can absolutely get on the first page of Google.

The practice of aligning our website with SEO Ranking factors is called search engine optimization (SEO). We can start with each individual page’s SEO instead of starting SEO of whole website at once. Each page should be optimized to show up on the first page of Google for its own unique queries.

3. How do use the SEO to get on the first page of the Google

SEO is a process of affecting the online visibility of a website or a web page in a search engine results. It improves the website for search engine such that it ranks higher with specific keywords based on web page’s content.

4. How Google works

Google works by crawling the web page, taking stock of millions of web pages that exit and store them in stack. When a user searches for a particular thing (he types a word or phrase into the search box), Google searches through it’s more organized index (rather than the whole web) to quickly come up with relevant results. An SEO optimized website helps search engines to read easily through web crawlers. So they can more quickly scan, index and retrieve your website.

5. Put Keywords on right place

To make your web pages easier to read by Google, you must first determine what information you want them to obtain when they read or crawl your web-page. In other words, for which search queries we want Google to serve our page in results? Also, keywords don’t have to be just one word—they refer to the words or phrases users’ type into the search box in Google.

6. Choose the Right Keywords

The keywords that we have to select need to be ones that our customers or users are going to use. To find this, it’s best to put our-self in the shoes of our customers and figure out what they would search for based on their priorities and experiences.

7. Do Not work on Keyword Stuffing!

Using excessive keywords in the content is called keyword stuffing, which is a BAD SEO practice. The key to getting on first page of Google is through providing high-quality content for the keywords we are trying to rank for. Our web-page needs to provide the information users are trying to obtain when they type those keywords into Google.

8. Location

Another SEO strategy to get on the first page of Google is to make sure our website clearly indicates our city/or geographic area. This can be done by updating GEO information on contact page, and potentially also through blog posts and services pages. When a user searches: “our industry” + ”our city”, Google will pick up that information and show our business as “near me” search results. Google also uses IP addresses to identify the location of its users, and can therefore serve up local results even for queries without location modifiers.

9. Optimize website for Mobile

The more mobile-friendly our website is, the closer it will get to Google’s first page. Getting on first page of Google involves lot of efforts and time but it’s do-able.
By focusing on right keywords and efforts we can get your business and website visibility it deserve.

For more help with ranking higher on Google, visit our website: www.sochtek.com

What are Structure Data and How It Is Important for SEO?

Posted on February 13, 2019 by admin

Google keeps on updating its search algorithms and the latest update in keyword search is based on Structure Data Presentation. Earlier when we use to search any topic, website, online Store, recipes, products, services, etc we use to see its information with respect to title, description etc.

But now searched are more refined and results are shown in much more presentable manner and it increases user’s reading habit. The extra information that is shown is the operational time, statistics, list, name, address, etc. The Extra information that you see next to our results is known as Structure Data. For example if your we searching for Seo Company Chandigarh, then along with company ‘s name additional information such as working hours, pricing, address and stars to indicate positive reviews is also presented.

What is Structure data?

There are lot of searches that are perfect for human being or an online users but these characters are meaningless to web crawlers. Search Engine bots are not so smart to understand all this because Search Engines cannot understand the language of humans. That’s why Structure data was introduced. Structure data is a simple HTML code or a Database. These can simply added to the page’s HTML markup. After that the search engines use this HTML code to generate rich snippets (which are small piece of extra information such as address, rating, images, maps, hours, etc). Structure data helps the search engine to better understand what the content is specifically about. Moreover, it will allow users to calculate the value of a website.

What we can do with Structure Data?

With structure data you can talk with search engine regarding what and how information is shown about a web page on your website. Like the rating of the product, NAP of the company, etc. So structured data is a tool you can use to tell Google (in a way it understands what you’re saying) detailed information about a page on your website. Search engines will able to use this information to create informative (rich) search results. And audiences love these rich snippets. With structured data we can make it easier for web crawlers to determine company basics, such as NAP (name, address, place) data, as well as more complex information such articles, events, products, blogs, etc. on our website.

How we got started with Structure data?

Google Structure data markup helper is one of the most useful and free tool to start with Structure data. This tool enhances Google’s understanding of content on our website. To do so with Google’s Structure Data Markup Helper, submit a web page to the Google’s Structured Data Markup helper and use your mouse to “tag” different page elements. When we are done with tagging, the Data Markup Helper will generate a sample HTML code with micro data marked up. Then we can download this code and incorporate it our website’s Header or Footer file.

Third party services

There are also other services to start with Structure data like schema.org. On Schema.org we can find the entire structured data markup supported by the search engines. This makes Schema.org a large collection of pieces of code.Schema.org provides a collection of html tags that webmasters can use to mark up their pages for easy search engine recognition. Google’s Structured Data Helper also provides micro data markup for easily incorporating into our website. One can use Schema.org to find the markup needed for a particular page. Don’t think structure data is only an SEO strategy. But it is much more than that. It is foundation for machines to understand our website content. With use of structure data the voice machine like Google, Siri, and Alexa are reading and understanding their content efficiently and effectively.

Good for SEO

Don’t ignore structured data. Organic search is getting increasingly competitive. Any additional information you can give to search engines can help:

Increase your click-through rates.
Improve your search engine visibility.
Show up in the knowledge graph, featured snippets, and voice searches by helping machines solve for user intent.
Google, Bing, and other search engines get a better understanding of what our site is all about and will rank it higher as a result.
Visitors are more likely to click on rich snippets than on plain, dry text.

All in all, it’s very important to understand that structured data is very important, as it will increase visibility in search engine results pages.

For more information about Structure Data please visits our website: www.Sochtek.com

Kindle eBook Reader – Amazon

Posted on January 22, 2019 by admin

Good Books are best friends for today, tomorrow and forever. But with the arrival of new technology the era is of white pages is a part of history now. Amazon’s Kindle ebook reader is an example of Electronic Book Reader.

A book is consisting of mainly 2 things:
1) The information in the form of words and pictures.
2) Paper, ink, front and back cover images.
Most important is book’s cover, that’s why authors lot of efforts in making their books more attractive.

Let’s discuss about electronic book reader by Amazon i.e. Kindle

How to Read A EBook On Kindle?
A electronic eBook reader is small, portable computer or tab gadget (device) i.e. use to read books known as eBooks ( electronic books) which are digitally accessible in MS Word file, Adobe PDF, HTML, etc. Further one can store large number of books in form of eBooks in his electronic device the kindle. The new Kindle version from Amazon’s, can hold up to 1,400 titles (books, newspapers, magazines and blogs) in its memory. One can connect his kindle device with internet through Wi-Fi The original Kindle had a port that allowed users to save titles to a memory card, extending the device’s capacity, which appealed to people who like the idea of having an electronic library that takes up very little physical space.

Feature of kindle eBook reader

Portability: One can send any type of web page, blog, article, novel, story, etc directly on kindle device. Further it’s available for both Chrome and Firefox.
Convenience: It is easy to use and handle. The perfect size, light weight, brightness for late night reading makes kindle best for use. Another great feature is that we can change the font size based on what suit to us.
Font Size: Kindle provides 8 different font size choices, which means a lot to the comfort ability of the reader.
Line Spacing: There are three options for line spacing in kindle. We can view an eBook in three different formats, like Mobile view, Tablet view and last is kindle eBook reader view.
Location: The “Location” on a Kindle device is a way to keep track of your reading progress in a book in the absence of page numbers. Location numbers begin with “1” and go as high as necessary to chart the entire ebook. It’s the Kindle equivalent of pages. Because page count is irrelevant in a digital format that can be resized, Amazon made another standard to use for syncing location on your multiple devices. Each location is 128 bytes of data.
Buttons: The touch screen feature of Kindle with additional buttons for moving forward and backward is like icing to a cake. These buttons help readers to move between the pages. USB Port: The higher version of kindle device also provides USB Port for mp3 files.
Battery: Kindle has great battery backup. A single charge can last for 1 month if we do not attach it to Wi-Fi port. Otherwise it last for 4 to 5 weeks
No Eyes Pain: The screen of kindle i.e. paperwhite is specially designed to prevent glare and eyes stain. Unlike phones or tablets, the Kindle is really easy on your eyes and is very comfortable to read on. It seems like we are actually reading the book. The Kindle’s E Ink Pearl technology and monochrome matte screen combination provides sharp and clear text.
Travel Companion: The device is small and easy to hold with light in weight and easier to carry anywhere we go. Plus no worries about the folded edges of the book pages. It can save the all your entire book library.
Improve your Vocabulary: The Kindle has an in-built dictionary from the New Oxford American Dictionary and provides instant definition lookups while you read. All the words looked up in the dictionary are automatically added to your Vocabulary Builder to enable you to remember the new words you learn.
Share Books with Friends and Family: With the Kindle, you can easily lend books to other people who have an Amazon account, without having to worry about them not returning the book to you. The book is loaned for a predetermined period of time, during which you don’t have access to it, and then it will be returned back to you. Basically, you’ll always get your books back if you share them on Kindle!

At Sochtek we are working on Kindle projects. If you have an eBook and you want to get that published on Kindle we are here to help. From font size, type, layout, ebook structure, ebook front and back cover to whole eBook formatting for Kindle we have a specialized team to handle all this work.

We have recently uploaded couple of eBooks on Kindle, please check here:

Build A Strong Sales Funnel For your Network Marketing Business Through Clickfunnels

Posted on January 2, 2019 by admin

If you are an online marketer selling digital goods or physical products or love to provide webinars than Clickfunnels is the best platform for you.

Clickfunnels can work for you from collecting leads to creating an entire online business, because it provides a bouquet of products under a same umbrella. It’s a one platform hosting several online business needs.

What is a Clickfunnels?

Russell Brunson is the founder of Clickfunnels. He solved the biggest problem and challenge of online selling of products and services. It’s primarily designed for online business with sale funnels. Clickfunnels also known as sales funnel.

Websites pages can be quiet easily created here for the purpose of landing leads, selling products, collecting email registrations or promoting services. These pages are mainly known as lead generation pages. These can be created on any web hosting platform. This is typical funnel which incorporate one or more opt-in pages, an email auto responder, plus one or more sales pages, order forms, additional content, member’s area etc. Earlier for all this wel would require a website, hosting, an autoresponder service, landing page software, split-testing software, membership site software, and probably a host of designers and programmers to cobble the whole lot together. But then Clickfunnels came.

Clickfunnels lets you do all of that in one platform. This not only saves you a lot of money in buying all those different products and services but it also saves the technical headache of trying to make a lot of disparate tools to work together.

Getting with Clickfunnels

Clickfunnels has a free 14 day trial that will help the user to explore the product yourself, and check it out thoroughly to see if it is suitable for him or not. For Free Trial you have to enter your name, email and phone number. The user gets the enough knowledge about your service as well as product. Also in this way you collect the email list of different user, trust of users. Further one can provide some eBooks for free download to get more users. There are funnels for webinars, sales, membership sites, and subscriber list and each one are quite different from the other.
Then there are 2 plans in clickfunnels:

https://goto.clickfunnels.com/pricing-page

a) $97 per month
b) $297 per month

Different types of funnels for different Business

To generate leads, there are 2 ways that generate leads with Clickfunnels

Basic email or messenger leads: In this leads you get the list of emails address only

Longer form application leads: In this leads you get the name, phone number and more detailed information about the lead.

If you want to generate sales: There are 3 ways that generally sell products with Clickfunnels

Tripwire or Unboxing Funnel: This funnel is used for lower priced products where your main goal is to get a customer.

Sales letters or a Video Sales Letter Funnel (VSL): This type of funnel is used for those products which require a little effort for selling. Or the product needs more explanation and presentation to the users and people.

A Launch Funnel: This funnel is used when you have to launch a new product or service and you have to build an excitement for the upcoming service launch. This funnel, also known as Jeff Walker’s “The Product Launch” funnel and it works really well for selling expensive products because we have more time to sell to those people who are looking for quality and high end products.

If you want to run an online event: There are 2 ways that can run your event with Clickfunnels

A live webinar using 3rd party software like gotowebinar or zoom: For this you have to connect the Zoom to your Clickfunnels account. Only live webinars are supported with the Zoom integration. This Clickfunnels is used to customize the registration process, and increase conversion and sales.

An automated, on demand webinar that is completely run on Clickfunnels: For this funnel, one has take a presentation already created, and use Clickfunnels to run the whole event.

In Clickfunnels one can choose the sales funnel according to his needs and business type. There are various types of sales funnels and each one needs to be designed and organized in a way that attracts its intended client. With Clickfunnels, users are directed to a variety of pre-built sales funnels and all they have to do is choose the one that matches their business requirements

Once we have selected a funnel, then we need to have a template. Clickfunnels also supports variety of templates and all of them are tested and proven to work, further these are mobile optimized and HTTPS secure. With a user-friendly interface, one can easily integrate variety of features in a funnel like live animations, countdown timers, videos, and other elements. Further one also gets FREE A/B testing platform and a unique feature of OTO1, OTO2 ( upsell 1, upsell 2 ets).

Additional advantages of Clickfunnels:

1. Email opt-in softwares like Aweber, Mailchimp, Active Campaigns can be easily integrated with Clickfunnels or Sales pages. Building an email list and then further configuring with email series is not a tough job in clickfunnels.

2. If one is thinking of integrating a payment gateway with Clickfunnels Websites then we can easily link Paypal, Zapier, NMI, Infusionsoft etc.

3. Domain and Hosting integration: Clickfunnels is also selling domains under it’s platform. No need to switch to Godaddy, Bluehost etc for buying a domain and then updating the DNS or Nameservers to Clickfunnels. Just click on buy domain and all is set here. Furthermore

4. Clickfunnels is also providing hosting feature. If you are looking to connect the domain hosting that is also provided by clickfunnels.

5. Even one can also set us the clickfunnels on WordPress so the URL doesn’t contain the word CLICKFUNNELS in it.

6. Actionetics, Backpack,Affiliate Marketing all is supported under clickfunnels.

If you are looking to set up Sendgrid, or SMTP we can also get that configured in clickfunnels.

Another great thing about Clickfunnels is that it handles all the billing inside the system. All you have to do is link a Stripe or a PayPal payment gateway account with your order page of funnel and you can make sales directly from inside your sales pages in Clickfunnels.

If you are looking for Clickfunnel services please contact info@sochtek.com

Which One is Important for SEO HTTP OR HTTPS?

Posted on December 18, 2018 by admin

HTTPS websites are more secure according to Google and they start occupying the first page of Google’s SERP, because Google emphasizes more on online users security. As well as Google officially announced that switching your website over to HTTPS will also give you minor raking boost because Google prefers sites that are trusted, secure and certified.

And this is still important to understand the difference between HTTP and HTTPS. How to switch from HTTP to HTTPS? But main question is that what are the SEO Ranking benefits of HTTPS websites?

HTTP

The word http stands for Hypertext Transfer Protocol. This is system which is used for transfer and receives the information between user and web browser over the internet. The focus of this protocol is to give and take the data over the internet. Another main function of HTTP is how the information, data is represented to the user, but it never care about that how this data is gets from user to web browser and vice versa. This system is stateless means it does not remember anything about the previous session. This stateless functionality helps in more speed to transfer and receive data and it required less data also because it forgets the earlier web sessions. Http structure is very simple and mostly used to retrieve html pages.

HTTPS

This is mainly known as Secure Hypertext Transfer Protocol. This was developed to allow only authorized and secured transactions. HTTPS same as that of HTTP because it follows the same basic protocol but main difference is that it secures the confidential and important information to transfer and receive over the internet. This protocol secured the confidential important data in order to prevent unauthorized access. The HTTPS provide an extra layer of security to secure the important information and this layer is SSL (Secure Sockets Layer).This Layer provides three key layers of protection

SEO Advantage of using HTTPS websites

HTTPS websites are secured and certified, is main reason to keep your website in Google’s good ranking position. HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results. If a searcher found your website and another website quite similar, but your website uses HTTPS Url and another website uses simple HTTP URL, then preference will be given to your website. This is because your website is more secure and safe over the internet.

The following ways in which HTTPS help your SEO.

As stated above Google gives a little boost in raking to the HTTPS websites as compare to HTTP sites.

When data and information passes through HTTPS site, the confidential information is preserved and secure like credit card information, etc

So switching is the best method to stay in good position in search engines like Bing, Google etc. Along with all of the SEO benefits we discussed, HTTPS is a far more secure system for your website to operate. Security of your website and users is the most important aspect for switching from HTTP to HTTPS.

For more information about working of SSL layer please contact www.Sochtek.com

Some Recurring SEO Tasks Keep in Mind for Significant Ranking of Website

Posted on December 10, 2018 by admin

As we heading towards the end of another good year (2022), it’s time is to review some recurring SEO techniques. We have to review broken links, Plug-ins, speed of different pages, old content, functionality and layout of pages in major browsers. How perfectly one has optimized his website but it needs a constant and up to date maintenance. A basic SEO will never fulfill this, it needs a constant moving process. A full fledged process of doing different SEO things is much more needed and it cannot be stopped.

There are many tasks that we perform once or twice a week or we do them quarterly in SEO. Hence it’s equally important to REVIEW what we did throughout the weeks and months. It’s necessary to make sure the SEO work that we did has not produced any causes or issues in any other areas. It would help us to get more from our work and help us to for a new head start. Plus we will get a powerful advantage over competitors. The following are the recurring tasks that we have to review

1. Broken Links

Over passage of time the links from various web-pages get moved, deleted or disappear. It seems a minor change, but over time this can have a significant impact on our website. Mostly when it results into broken links and such broken links are not resolved.

It’s easy to fix some broken links on the spot by updating the main navigation when core pages are moved or deleted. It can be more complicated when internal links within content come into play.

2. Quality and Updated Content

The content development is a task that we mostly perform weekly or monthly. But we have to create it regularly. We might come across the existing content that we have on our website has become irrelevant and not meeting our requirements and standards and it needs to be improved. This can happen for many reasons

i. Example – There is a news about an industry that is no longer relevant and useful

ii. Example – Page of a website has changed so content of such page is irrelevant andmust be deleted.

So the solution for this is just rewriting the content, adding additional information, and even including images, data, and links to other external resources. Just remember – longer isn’t always better. We should aim to answer our visitors’ queries clearly and concisely. Skip the fluff. If we want to convey anything try within 750 words, there won’t be anything gained by inflating it to 3,000 words.

3. Speed of page

We already know that speed of webpage plays a very significant role in SEO. Websites like Gtmetric, Google Speed Optimization etc give a very high importance while checking the optimization of website. If page takes more time than 3-4 seconds, then it results in 5 % reduction in online reader engagement. In order to ensure our website loads quickly, we need to understand hypertext markup language (HTML), cascading style sheets (CSS), (PHP) and JavaScript at a bare minimum.

If a page loads within three seconds, then it’s good to go. If it typically taking longer than that, it’s time to work on getting the web-page optimized. One can also contact Sochtek.com for optimization of website’s speed.

4. WordPress Plug-in

The Word press plug-ins includes CSS and JavaScrip and it also includes fonts, icons, etc. There are several plugins that take enormous time in loading and this has tremendous and adverse impact on web-page’s speed. It has been seen there are some plugins that also make the entire website inaccessible. It’s very important to review WordPress plugins regularly – not just in terms of having the most current version, but also in terms of whether the author has kept the plug-in updated with current standards.

For more information visit our website: www.Sochtek.com