Tag Archives: SEO tricity

Importance of Google My Business (GMB) in Optimizing Local SEO

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Sochtek – For Local Search Engine Optimization (SEO) there are several factors that affect the business ranking through search in search engines.. like social, links, citations, on-page optimization, reviews and GMB.

Some surveys showed that Google My Business is the most important factor for Local SEO.

An important step in any local SEO Strategy is to get your business verified via” Google My Business”(GMB) listing.

It increases the chance of a business service, product showing in Google’s local area, local finder, Google maps etc. Moreover Google has added some more great features to the GMB that businesses should take the advantage of to enhance their GMB Page listing to grab more viewer attraction-and this thing automatically increases business ranking in search.

What is GMB?

GMB Google My Business is a local business listing which Google provides to all businesses for free. This listing includes the information about the company or business, like their address, phone number, working hours, reviews, distance, types of payment accepted and many more. Fill in all the information carefully because GMB is a powerful tool for driving consumers to the business. It also levels the searches and SEO Ranking chances which allow every business to achieve a prominent listing place.

When some online user searches your business name, your GMB listing will appear next to the top search results.

Why GMB is important

Every businessman wants to be placed on TOP in Google so that he or she can make his business with more online queries.

For example if you enter an internet search, no matter what browser you use, you usually receive results based on your location.

These local search results are critical to getting found and allowing customers to review your business. Also known as Google Places, Google My Business makes it easier for customers to find information about your business online, including hours of operation, contact information and directions – all across multiple devices.

Optimize your Google My Listing

Many local businesses just claim their GMB listing and forget about it. But it needs to be updated on a regular basis or intervals. What most businesses don’t realize is that there are a variety of other features. Google gives you that you can use to optimize your Google My Business listing and several reasons why you should frequently check your business listing to ensure that its accuracy stays intact.

Suggest an edit option

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A GMB listing suggests an edit option. This option enables an online user to edit the listing and these changes get updated LIVE without giving any notification. That’s why it’s very important to regularly check your GMB dashboard to ensure that no one has made unwanted changes in your listing.

Know this place Option

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This is also an important feature of the GMB listing that encourages the online users who are familiar with your service, product and business to ask questions, so that Google can learn more about your business and company. Keep a regular check on your listing for questions and answers. And this is a great opportunity to hear directly from your customers and respond to them.

Description

Google allows adding a description to the GMB listing. Business descriptions of 750 characters are allowed but only 250 characters show up before they get cut off in the knowledge panel. Make sure you carefully create your business description and put vital information with keywords like city, timings, etc.

Photos, Images and Video

Add high quality business photos and images and details of your company and its product. This helps customers to know more about your company. Now we can also add video and it’s a new feature that Google has added. We can add a 30 seconds video about business to grab more attention from online users.

Online Review

Reviews are a very important part for any business and google gives great value to “genuines reviews” and it brings good ranking in Search Engines. That’s why Google encourages business owners to ask their customers and online users for online reviews, because genuine online reviews help you to stand out among the large online market. Make sure you respond to every review of the customer’s weather it is bad or good. This shows that you have care for your potential customer.

Booking Button

The new booking button feature of the GMB listing can also optimize your business. If you have any business that relies on customers appointments like a dental clinic, Barber shop and hairdresser, etc. Now people can now book an appointment directly with your Google My Business listing.
Contact Sochtek India for setting up, growth and optimizing the Google My Business page listing at www.Sochtek.com

What are Structure Data and How It Is Important for SEO?

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Google keeps on updating its search algorithms and the latest update in keyword search is based on Structure Data Presentation. Earlier when we use to search any topic, website, online Store, recipes, products, services, etc we use to see its information with respect to title, description etc.

But now searched are more refined and results are shown in much more presentable manner and it increases user’s reading habit. The extra information that is shown is the operational time, statistics, list, name, address, etc. The Extra information that you see next to our results is known as Structure Data. For example if your we searching for Seo Company Chandigarh, then along with company ‘s name additional information such as working hours, pricing, address and stars to indicate positive reviews is also presented.

What is Structure data?

There are lot of searches that are perfect for human being or an online users but these characters are meaningless to web crawlers. Search Engine bots are not so smart to understand all this because Search Engines cannot understand the language of humans. That’s why Structure data was introduced. Structure data is a simple HTML code or a Database. These can simply added to the page’s HTML markup. After that the search engines use this HTML code to generate rich snippets (which are small piece of extra information such as address, rating, images, maps, hours, etc). Structure data helps the search engine to better understand what the content is specifically about. Moreover, it will allow users to calculate the value of a website.

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What we can do with Structure Data?

With structure data you can talk with search engine regarding what and how information is shown about a web page on your website. Like the rating of the product, NAP of the company, etc. So structured data is a tool you can use to tell Google (in a way it understands what you’re saying) detailed information about a page on your website. Search engines will able to use this information to create informative (rich) search results. And audiences love these rich snippets. With structured data we can make it easier for web crawlers to determine company basics, such as NAP (name, address, place) data, as well as more complex information such articles, events, products, blogs, etc. on our website.

How we got started with Structure data?

Google Structure data markup helper is one of the most useful and free tool to start with Structure data. This tool enhances Google’s understanding of content on our website. To do so with Google’s Structure Data Markup Helper, submit a web page to the Google’s Structured Data Markup helper and use your mouse to “tag” different page elements. When we are done with tagging, the Data Markup Helper will generate a sample HTML code with micro data marked up. Then we can download this code and incorporate it our website’s Header or Footer file.

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Third party services

There are also other services to start with Structure data like schema.org. On Schema.org we can find the entire structured data markup supported by the search engines. This makes Schema.org a large collection of pieces of code.Schema.org provides a collection of html tags that webmasters can use to mark up their pages for easy search engine recognition. Google’s Structured Data Helper also provides micro data markup for easily incorporating into our website. One can use Schema.org to find the markup needed for a particular page. Don’t think structure data is only an SEO strategy. But it is much more than that. It is foundation for machines to understand our website content. With use of structure data the voice machine like Google, Siri, and Alexa are reading and understanding their content efficiently and effectively.

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Good for SEO

Don’t ignore structured data. Organic search is getting increasingly competitive. Any additional information you can give to search engines can help:

  • Increase your click-through rates.
  • Improve your search engine visibility.
  • Show up in the knowledge graph, featured snippets, and voice searches by helping machines solve for user intent.
  • Google, Bing, and other search engines get a better understanding of what our site is all about and will rank it higher as a result.
  • Visitors are more likely to click on rich snippets than on plain, dry text.

All in all, it’s very important to understand that structured data is very important, as it will increase visibility in search engine results pages.

For more information about Structure Data please visits our website: www.Sochtek.com

How Google Algorithms Updates Affect the SEO Ranking

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Sochtek – In mathematics An Algorithm is a set of predefined rules and protocols to solve a problem in fixed number of steps. For example for solving the quadratic equation we have to follow some finite steps to find out the roots of the given quadratic equations.

Now we can also find the term Algorithms in Search Engines like Google, Yahoo, Bing etc.

Google Algorithms are slightly different from mathematics algorithms but they also follow definite rules and set of instructions to provide ranking to a particular website. For example whenever we type anything on search bar, the search engine returns with thousand of results in front of us to choose. But how a search engine decides what result should be shown to us and in what preference. So the answers are shown by search engines with set rules and regulation or principles better known as Algorithms.

Google Algorithum

Search engines like Google use a very complex algorithm to serve each search query made by online users. The following are the primary elements that have an impact on page’s ability to appear in the search results:

  1. The Page Title, Meta Tags ( Meta Keywords and Meta Description)
  2. Organic and natural links to website
  3. Website’s performance on smart phones, etc.

How Google determine the website priority

Google Algorithms works by counting the number and quality of links to a website’s web page and it helps to determine the rough estimate of how important the website is. Good quality websites are likely to receive more organic links from other sites and have good SEO Ranking. The web page of the website that has more links will rise to the top of the page’s ranking because the algorithm assigns them a higher value in search results.

All calculations done by search engines like Bing and Google are very quick and frequent, therefore any changes in the elements that contribute to the web page ranking will also changes the website overall ranking. That’s why rankings assigned by Google Algorithms are fluid. A keyword that rank third may rise to first or fall to tenth if there is any change in web page’s content. In keyword search top positions are held by those website whose webmasters continuously keep doing SEO – Search Engine Optimization of their websites.

What happens when Google updates its Algorithms?

An each update in Google’s Algorithm is to tackle a specific problem that affect the search results that Google doesn’t want. Google frequently keeps updating its search ranking and search algorithms to provide the most relevant, fair and useful search results. Each year Google changes its algorithms around 500-700 times. Each small update in search engine’s algorithms affect hundred thousand websites even though some of these changes are minor and some are major. Sometimes the updates impact a larger percentage of sites and sometimes a smaller percentage of sites are affected.

Which websites are mainly affected

  • Low quality content sites
  • Spammy content sites
  • Websites that are using black hat SEO Techniques
  • Websites that are focusing on stuffing of keywords

Which websites are not affected

  • If a website optimizer is following the set rules and directions mentioned by Google and this is providing a web users with a great and better experience.
  • Following White Hat SEO Techniques
  • No low quality links
  • No spammy content

Make sure website uses fair and legitimate SEO Techniques and focusing on White Hat SEO then website will rarely get affected by Google updates. We know Google Algorithms crawl for quality content with rich keywords to determine web-page ranking and we need to be perform SEO ethically and patiently.

Get Professional SEO Services in Chandigarh, Panchkula, Mohali, Kalka at affordable prices Contact www.Sochtek.com

White Hat Seo Techniques- A Smart Small Startup for Business

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Sochtek – Seo is big ocean, so if you want to increase your website traffic doesn’t focus on improving your SEO really fast and quickly. There are many different SEO techniques to increase the traffic of a website. But in this post we discuss about the White Hat Seo Techniques. All those working on SEO Service have already known about the term White hat Seo, it is technique or we can say formula to get top search results for the particular Keywords. This technique follows all the rules and guidelines set by the Google and other search engines. White Hat Seo focuses more on humans than Search Engines.

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White Hat Seo Strategies

  • Relevant Content
  • Well-labeled images
  • Relevant links and references
  • Complete sentences with good spelling and grammar
  • Standards-compliant HTML
  • Unique and relevant page titles, etc

The following are the Top Techniques of White Hat Seo

  • Creates long form of content

If you want best search ranking, start producing long form of content.SEO content is what that can make or break your business.

  • Attracts links with Info graphics

Building links through info graphics is one of the best white hat SEO Techniques you can EVER use. Visual content attracts much attention in social media than plain text content.

  • Broken link Building

It is nothing just finds out the external broken links on website. And point this broken links to content. This process is time consuming but it’s really worth to spend.

  • Build links from link roundups

You need to spend 20% of time on creating content but 80% on promoting. Yes, the real challenge lies in promoting content. Getting links from link roundups is beneficial for two reasons.

  • It brings new visitors to your site.
  • You will gain back links for your site.

Contact Sochtek.com for various SEO Techniques and Services.

Do Blog Posts Helps in SEO – Sochtek

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Sochtek India – SEO is a very important tool for the growth and development of a company’s products and  services. It’s a very essential component for successful marketing of a company. It helps in higher ranking in the search results for your organization’s website. If a particular keyword starts ranking high in search engines search,  there will be significant increase in online visitors and they won’t mind spending money on your products and services online. In all these things, THE BLOGGING can give you a boost in ranking and above your competitors.

Here ARE SOME BENEFITS OF SEO BY A REGULAR BLOG POST

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  • Meaningful Post: Your post must have worthy and meaningful information in it. It should have attractive content that attracts the new customers and client to company website regularly.
  • More Backlink Opportunities: If blog post contains informative, engaging, entertaining, insightful data then readers prefer to share great the content with other people and through social media. It has been seen users start sharing same blog content on their own websites. The more varied back links are received from high-quality websites, the higher search rankings will be.
  • More Internal Linking: A strong blog also relies on internal linking. When we link from one post to another via a related keyword phrase, it’s a signal to search engine spiders about relevance and importance of link with content. Overall, interlinking helps search engines understand exactly what your site is all about, how everything connects together, and the content most relevant to a searcher’s query.
  • Increase Bounce Rate and Find ability: The bounce rate defines the time a visitor stay on your website. A great blog post combined with intelligent internal linking means visitor spend long time on company website. They are exploring your website and there is more chances they become your customers and clients. Try to keep lowest bounce rate on your website

A well written and targeted website content can boost your Search Engine Optimization.

For more information on SEO Services visit our website www.sochtek.com

Search Engine Optimization for Startups

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WHAT IS Search Engine Optimization (SEO)

It is process of calculating website’s ranking in Search engines like Google, Bing etc. The Process of SEO becomes 16 years old, but it’s momentum is increasing day by day.
A good SEO can make you a KING in no span and a bad SEO can ruin your sales and revenue.

The SEO has various parameters, but the most prominent are

1. On Page Optimization (Writing, Technical)

2. Off-Page Optimization

Additionally:-

  • Local Seo
  • Amazon/eBay Seo
  • Video SEO
  • etc….
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The websites that are older have more domain value compared to those domains that are new in the online world. It also leads to good things, an established organization has an advantage in the form of SEO because their roots become older and stronger.

But there are still ample opportunities for the new business to gain traffic and build a strong SEO campaign. SEO has changed a lot over the years. As long as webmasters get their websites optimized as per search engines algorithms it’s the best practice to gain quality online search results.

Ranking

Rankings are not the end of SEO. Rankings are certainly still very important, but traffic and conversions are more emphasized. Do not fixate on rankings but focus on quality traffic and revenue growth. These are the metrics that will keep you in business. If the website is on the top spot for those keywords that don’t actually have traffic conversion, then one had spent a lot of time and money on an unhelpful SEO.

Deliver Content that Provides Value

There was a time when content creation – whether it was for web pages, e-commerce product pages, or blog posts – was all about incorporating the right number of keywords in the right place to show the search engines that your website is good for that search. Google is a lot smarter than keywords now. So smart, in fact, that it can determine when you’re providing the value that your visitors are looking for. So, the next step, once you’ve identified the right keywords, is to start producing high-quality content around those topics that provide real value for your customers. The simplest way to do this is by regularly updating your blog.

What to Avoid

There are some elements of old-fashioned SEO that we must avoid at all costs.

  • Duplicate content – Everything should be original and unique.
  • Over optimization – Stuffing of keywords or using exact match on anchor text should be avoided.
  • Blocking the search bots – There are some reasons to keep Google from indexing certain pages, just make sure that it’s only those pages and that you don’t block them from your whole site.
  • Spammy off-site link building – Forum discussion, blog comments, low quality articles posts on poor sites all look like low quality efforts to Google.

So hire someone to charge your website with Quality SEO. Invest in SEO to multiply revenue.

Contact : www.Sochtek.com

Various SEO Tactics for a Tiny /Small Website That Does Not Have Any Visitors and Traffic

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The biggest confusion for organization’s having small or tiny website is that whether to invest their efforts in SEO or not. But some think that SEO should not be a priority.

In reality SEO is powerful than ever, and for one simple reason: Most sites are neglecting their SEO.

Here are the some SEO Tactics that your competitor does not know are as follows:

Expand Your Presence: For this you must be more concentrating and actively working on multiple platforms. Make as many profiles as for your company, brand, products etc. Think of this technique as marking your territory. Your SEO will organically improve because you’ll be in more places. It’s a simple yet powerful strategy you can start using today.

Fix the crawl errors: Don’t ignore 404 error or other URL related errors. URL errors are “specific errors that Google encountered when trying to crawl specific desktop or phone pages”. Some common examples are 404, DNS, and server errors. These errors are harmless but they have a big impact on your SEO.

Optimize your images: If you have a good impact with images in your website and these images are of small size (but not affect the quality of the image) it would result in faster loading and will lead the website into an SEO-friendly category.

Here are a few easy ways you can enhance your images SEO:

Latent Semantic Indexing: It’s a very powerful tool and gives your site a serious SEO boost. LSI is a process in which the Search Engine uses to find the related keywords in addition to your main keywords. In other words it finds the synonyms for the main keyword.

For Example if you write about the Instagram then you have to include the Social Media Network as an LSI Keyword.

Optimize Your Landing Page: By optimizing your landing page you will be driving Tons of traffic to your landing page. Here are a few easy ways you can enhance your SEO:
  • Use one or two long-tail keywords to write your landing page
  • Make sure your copy is at least 2,000 words long
  • Make sure your copy is strong, clear, and relevant to your audience
Spy on Your Competitors’ Keywords: Keep a strong check on your competitors’ keywords, compare your own performance to that of your competitor. The keywords that they are using, their monthly search volume, and traffic amount.
SEO Tactics

Fix Your Broken Links: Don’t keep any broken links. If a site has lots of broken links, search engines will view stop accessing your website. Make sure all of your links, both internal and external, are alive and healthy.

Join question-and-answer sites: People are hungry for knowledge. That’s why so many people post on Q&A sites like Yahoo! Answers and Quora. In this write the best answer to that question that does not have many answers. By doing this, you’re accomplishing two things at once. First, you’re helping the person asking. Second, you’re getting attention to your links and exposing your answers to countless readers.

Use infographics: For your infographics to be super powerful, you need two things:

  • Great design
  • Great content.

Don’t overlook the content when creating infographics. Overlooking the content leads to nonperforming infographics. Get your infographic designed and written with at least 2,000 words of high-quality content. Because Google won’t index the text on the infographic itself, writing long-form content will give you extra ranking power.

SEO is more alive than ever before. If you want Business, Visitors, and Traffic on your site then you have to have a firm grasp of SEO principles. But if you stay up-to-date with SEO, your site will improve by leads while your competitors’ sites will get left behind.

For more information about the SEO techniques please click here

6 Reasons Why Your Blogs Not Ranking And Getting Traffic

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Sochtek: A blog is a website that consists of entries or posts that appear in reverse order ( that can be filtered too) with the most recent entries appearing first, similar in format to a daily journal. Blogs typically include features such as comments and links to increase user interactivity. Additionally, blogs are supported with various social media plugins so a user can share or tweet the blogs. The purpose of writing a blog is not just a promotion of a product or service but it leads to awareness about social issues, information sharing about a specific subject, or purely a passion for writing. One can write a blog for a company and promote their products, SEO Services, Clickfunnel Services, etc

Often seen Bloggers are facing a problem where their blogs don’t rank well or don’t receive traffic.
Here we will discuss how we can get blogs to get ranked and have high traffic.

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1) If your Blog sits under a subdomain, rather than a subdirectory structure

This could be the major reason your ranking and traffic get to suffer. When your entire blog runs under a subdomain, search engines will dilute it as a separate website, which reduces brand authority. The best would be to blog to stay away from sub-domains.

2) There are too few Internal Links to Blog posts

If you’re not linking your written Blogs throughout your website, then you are missing a big opportunity. Establishing an internal linking structure is one of the easier and more powerful things you can do to help the search engines.

3) The Title of your Blog isn’t in the H1 Tag

H1, H2, and H3 tags are some of the most important indicators of a page’s structure. Our blogs need this hierarchy, and it starts with the H1 tag being the title of your blog. This is a critical on-page optimization element.

4) Blog Homepage shows all your blogs instead of just a Teaser of each blog

This issue gives a very bad result because it negatively impacts your website’s SEO and its user experience. The actual content of the blog needs to make a home in one spot, not multiple homes. Don’t let the website will spawn duplicate content issues, dilute the strength of the blog’s content, and confuse your audience.

5) Your Blogs’ URLs don’t follow SEO best practices

There’s much to consider when structuring your Blog URLs for SEO, but here we need to focus on 3 elements:

  • Length: Short length URLs are better i.e. less than 60 characters
  • Keywords: The keywords your blog is targeting should also find their way into your URL. These keywords should be user-friendly.
  • Readability: If you can’t read your URL easily, then how come search engines will able to read?. Use hyphens to separate words, remove stop words when you can avoid dynamic URLs, and keep folder depth as simple as possible.

6) If your blog is poorly designed

An eye-catchy design is a must for any web page, whether it’s a website or a blog-based website.
Just like any other page on the website, the blog also needs an engaging design, fast loading time, and solid usability. Make sure that your blogs are scan-able.

For more information about SEO Ranking then visit our website: www.sochtek.com