Tag Archives: SEO service provider Chandigarh

Importance of Google My Business (GMB) in Optimizing Local SEO

Posted on by

Sochtek – For Local Search Engine Optimization (SEO) there are several factors that affect the business ranking through search in search engines.. like social, links, citations, on-page optimization, reviews and GMB.

Some surveys showed that Google My Business is the most important factor for Local SEO.

An important step in any local SEO Strategy is to get your business verified via” Google My Business”(GMB) listing.

It increases the chance of a business service, product showing in Google’s local area, local finder, Google maps etc. Moreover Google has added some more great features to the GMB that businesses should take the advantage of to enhance their GMB Page listing to grab more viewer attraction-and this thing automatically increases business ranking in search.

What is GMB?

GMB Google My Business is a local business listing which Google provides to all businesses for free. This listing includes the information about the company or business, like their address, phone number, working hours, reviews, distance, types of payment accepted and many more. Fill in all the information carefully because GMB is a powerful tool for driving consumers to the business. It also levels the searches and SEO Ranking chances which allow every business to achieve a prominent listing place.

When some online user searches your business name, your GMB listing will appear next to the top search results.

Why GMB is important

Every businessman wants to be placed on TOP in Google so that he or she can make his business with more online queries.

For example if you enter an internet search, no matter what browser you use, you usually receive results based on your location.

These local search results are critical to getting found and allowing customers to review your business. Also known as Google Places, Google My Business makes it easier for customers to find information about your business online, including hours of operation, contact information and directions – all across multiple devices.

Optimize your Google My Listing

Many local businesses just claim their GMB listing and forget about it. But it needs to be updated on a regular basis or intervals. What most businesses don’t realize is that there are a variety of other features. Google gives you that you can use to optimize your Google My Business listing and several reasons why you should frequently check your business listing to ensure that its accuracy stays intact.

Suggest an edit option

Chandigarh Web Designer
A GMB listing suggests an edit option. This option enables an online user to edit the listing and these changes get updated LIVE without giving any notification. That’s why it’s very important to regularly check your GMB dashboard to ensure that no one has made unwanted changes in your listing.

Know this place Option

SEO Chandigarh
This is also an important feature of the GMB listing that encourages the online users who are familiar with your service, product and business to ask questions, so that Google can learn more about your business and company. Keep a regular check on your listing for questions and answers. And this is a great opportunity to hear directly from your customers and respond to them.

Description

Google allows adding a description to the GMB listing. Business descriptions of 750 characters are allowed but only 250 characters show up before they get cut off in the knowledge panel. Make sure you carefully create your business description and put vital information with keywords like city, timings, etc.

Photos, Images and Video

Add high quality business photos and images and details of your company and its product. This helps customers to know more about your company. Now we can also add video and it’s a new feature that Google has added. We can add a 30 seconds video about business to grab more attention from online users.

Online Review

Reviews are a very important part for any business and google gives great value to “genuines reviews” and it brings good ranking in Search Engines. That’s why Google encourages business owners to ask their customers and online users for online reviews, because genuine online reviews help you to stand out among the large online market. Make sure you respond to every review of the customer’s weather it is bad or good. This shows that you have care for your potential customer.

Booking Button

The new booking button feature of the GMB listing can also optimize your business. If you have any business that relies on customers appointments like a dental clinic, Barber shop and hairdresser, etc. Now people can now book an appointment directly with your Google My Business listing.
Contact Sochtek India for setting up, growth and optimizing the Google My Business page listing at www.Sochtek.com

Which One is Important for SEO HTTP OR HTTPS?

Posted on by

HTTPS websites are more secure according to Google and they start occupying the first page of Google’s SERP, because Google emphasizes more on online users security. As well as Google officially announced that switching your website over to HTTPS will also give you minor raking boost because Google prefers sites that are trusted, secure and certified.

And this is still important to understand the difference between HTTP and HTTPS. How to switch from HTTP to HTTPS? But main question is that what are the SEO Ranking benefits of HTTPS websites?

seo

HTTP

The word http stands for Hypertext Transfer Protocol. This is system which is used for transfer and receives the information between user and web browser over the internet. The focus of this protocol is to give and take the data over the internet. Another main function of HTTP is how the information, data is represented to the user, but it never care about that how this data is gets from user to web browser and vice versa. This system is stateless means it does not remember anything about the previous session. This stateless functionality helps in more speed to transfer and receive data and it required less data also because it forgets the earlier web sessions. Http structure is very simple and mostly used to retrieve html pages.

HTTPS

This is mainly known as Secure Hypertext Transfer Protocol. This was developed to allow only authorized and secured transactions. HTTPS same as that of HTTP because it follows the same basic protocol but main difference is that it secures the confidential and important information to transfer and receive over the internet. This protocol secured the confidential important data in order to prevent unauthorized access. The HTTPS provide an extra layer of security to secure the important information and this layer is SSL (Secure Sockets Layer).This Layer provides three key layers of protection

  • 1. Encryption: Encrypt the exchange data in order to keep it safe
  • 2.Data Integrity: No one can modify and corrupt the data during transfer
  • 3.Authentication: This proves that users communicate with secured website.

SEO Advantage of using HTTPS websites

HTTPS websites are secured and certified, is main reason to keep your website in Google’s good ranking position. HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results. If a searcher found your website and another website quite similar, but your website uses HTTPS Url and another website uses simple HTTP URL, then preference will be given to your website. This is because your website is more secure and safe over the internet.

The following ways in which HTTPS help your SEO.

  • 1. Increase the ranking

As stated above Google gives a little boost in raking to the HTTPS websites as compare to HTTP sites.

  • 2. Preserve the data

When data and information passes through HTTPS site, the confidential information is preserved and secure like credit card information, etc

  • 3. It provides more security and privacy

Https adds extra layer for the transmission of traffic

It verifies the communicated website and server

It prevent the tampering by third party

It makes your website more secure for online users

It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.

So switching is the best method to stay in good position in search engines like Bing, Google etc. Along with all of the SEO benefits we discussed, HTTPS is a far more secure system for your website to operate. Security of your website and users is the most important aspect for switching from HTTP to HTTPS.

For more information about working of SSL layer please contact www.Sochtek.com