Tag Archives: SEO ranking

Which One is Important for SEO HTTP OR HTTPS?

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HTTPS websites are more secure according to Google and they start occupying the first page of Google’s SERP, because Google emphasizes more on online users security. As well as Google officially announced that switching your website over to HTTPS will also give you minor raking boost because Google prefers sites that are trusted, secure and certified.

And this is still important to understand the difference between HTTP and HTTPS. How to switch from HTTP to HTTPS? But main question is that what are the SEO Ranking benefits of HTTPS websites?

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HTTP

The word http stands for Hypertext Transfer Protocol. This is system which is used for transfer and receives the information between user and web browser over the internet. The focus of this protocol is to give and take the data over the internet. Another main function of HTTP is how the information, data is represented to the user, but it never care about that how this data is gets from user to web browser and vice versa. This system is stateless means it does not remember anything about the previous session. This stateless functionality helps in more speed to transfer and receive data and it required less data also because it forgets the earlier web sessions. Http structure is very simple and mostly used to retrieve html pages.

HTTPS

This is mainly known as Secure Hypertext Transfer Protocol. This was developed to allow only authorized and secured transactions. HTTPS same as that of HTTP because it follows the same basic protocol but main difference is that it secures the confidential and important information to transfer and receive over the internet. This protocol secured the confidential important data in order to prevent unauthorized access. The HTTPS provide an extra layer of security to secure the important information and this layer is SSL (Secure Sockets Layer).This Layer provides three key layers of protection

  • 1. Encryption: Encrypt the exchange data in order to keep it safe
  • 2.Data Integrity: No one can modify and corrupt the data during transfer
  • 3.Authentication: This proves that users communicate with secured website.

SEO Advantage of using HTTPS websites

HTTPS websites are secured and certified, is main reason to keep your website in Google’s good ranking position. HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results. If a searcher found your website and another website quite similar, but your website uses HTTPS Url and another website uses simple HTTP URL, then preference will be given to your website. This is because your website is more secure and safe over the internet.

The following ways in which HTTPS help your SEO.

  • 1. Increase the ranking

As stated above Google gives a little boost in raking to the HTTPS websites as compare to HTTP sites.

  • 2. Preserve the data

When data and information passes through HTTPS site, the confidential information is preserved and secure like credit card information, etc

  • 3. It provides more security and privacy

Https adds extra layer for the transmission of traffic

It verifies the communicated website and server

It prevent the tampering by third party

It makes your website more secure for online users

It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.

So switching is the best method to stay in good position in search engines like Bing, Google etc. Along with all of the SEO benefits we discussed, HTTPS is a far more secure system for your website to operate. Security of your website and users is the most important aspect for switching from HTTP to HTTPS.

For more information about working of SSL layer please contact www.Sochtek.com

How Google Panda Updates will Impact SEO Ranking

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Sochtek: In our previous post as we discuss about the positive and negative impacts of Google algorithms. The Google time by time changes its search techniques to give best and fair search results. In this post we will talk about Google Panda updates affects on different websites SEO.

Google Panda is a search filter firstly introduced in 2011 to stop sites with poor quality content from working their way to Google’s top search results. This was to make lower the rank of low quality sites and thus higher quality websites comes near the top of search engine results. Now question arises, how this change will and affects the website’s SEO.

Purpose of Google Panda Search Filter

The Google Panda is launches in order to eliminate low quality content or Spammy content trying to rank in search results. But Google only wants best, unique and useful data and content for its users. That’s why it is eliminating results that are not relevant or not useful because its users have requested it. There are many websites that are affected by the Panda updates.

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How Panda search filter affects SEO?

Mainly those websites are strongly affected which uses Spammy, low quality, and duplicate content just for the sake of ranking and to stand high in the search engine. Many websites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads. Those websites which does not really care about the quality of content as much as the traffic they are getting from it. But these websites have to keep in mind that people want real, useful, quality content and Google is just trying to deliver its best to its users that its users deserve.

What type of content should be submitted

We should be more careful about the thing that we publish. Make sure that the content you publish and submit should be real, unique, original, high quality, and useful to the people and users. Do not make articles and blog posts to just attract more readers and viewers. Try to look and focus on the important keywords related to your post and website. It’s better to focus on developing good quality content rather than trying to optimize for any particular Google Algorithm. Good quality content basically content means fresh, informative, and interesting content.

Search Engine Optimization is not an easy thing which can improve your website ranking. If we provide good and fresh content to the website on regular basis then we don’t have to worry about any Google Algorithm Updates. To reach your goal most importantly creates good and unique content that people demands and perform white hat SEO techniques.
For any more information about Google Algorithms working please reach out at www.sochtek.com We always ready to help you with the most desired and updated information.

White Hat Seo Techniques- A Smart Small Startup for Business

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Sochtek – Seo is big ocean, so if you want to increase your website traffic doesn’t focus on improving your SEO really fast and quickly. There are many different SEO techniques to increase the traffic of a website. But in this post we discuss about the White Hat Seo Techniques. All those working on SEO Service have already known about the term White hat Seo, it is technique or we can say formula to get top search results for the particular Keywords. This technique follows all the rules and guidelines set by the Google and other search engines. White Hat Seo focuses more on humans than Search Engines.

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White Hat Seo Strategies

  • Relevant Content
  • Well-labeled images
  • Relevant links and references
  • Complete sentences with good spelling and grammar
  • Standards-compliant HTML
  • Unique and relevant page titles, etc

The following are the Top Techniques of White Hat Seo

  • Creates long form of content

If you want best search ranking, start producing long form of content.SEO content is what that can make or break your business.

  • Attracts links with Info graphics

Building links through info graphics is one of the best white hat SEO Techniques you can EVER use. Visual content attracts much attention in social media than plain text content.

  • Broken link Building

It is nothing just finds out the external broken links on website. And point this broken links to content. This process is time consuming but it’s really worth to spend.

  • Build links from link roundups

You need to spend 20% of time on creating content but 80% on promoting. Yes, the real challenge lies in promoting content. Getting links from link roundups is beneficial for two reasons.

  • It brings new visitors to your site.
  • You will gain back links for your site.

Contact Sochtek.com for various SEO Techniques and Services.

Search Engine Optimization for Startups

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WHAT IS Search Engine Optimization (SEO)

It is process of calculating website’s ranking in Search engines like Google, Bing etc. The Process of SEO becomes 16 years old, but it’s momentum is increasing day by day.
A good SEO can make you a KING in no span and a bad SEO can ruin your sales and revenue.

The SEO has various parameters, but the most prominent are

1. On Page Optimization (Writing, Technical)

2. Off-Page Optimization

Additionally:-

  • Local Seo
  • Amazon/eBay Seo
  • Video SEO
  • etc….
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The websites that are older have more domain value compared to those domains that are new in the online world. It also leads to good things, an established organization has an advantage in the form of SEO because their roots become older and stronger.

But there are still ample opportunities for the new business to gain traffic and build a strong SEO campaign. SEO has changed a lot over the years. As long as webmasters get their websites optimized as per search engines algorithms it’s the best practice to gain quality online search results.

Ranking

Rankings are not the end of SEO. Rankings are certainly still very important, but traffic and conversions are more emphasized. Do not fixate on rankings but focus on quality traffic and revenue growth. These are the metrics that will keep you in business. If the website is on the top spot for those keywords that don’t actually have traffic conversion, then one had spent a lot of time and money on an unhelpful SEO.

Deliver Content that Provides Value

There was a time when content creation – whether it was for web pages, e-commerce product pages, or blog posts – was all about incorporating the right number of keywords in the right place to show the search engines that your website is good for that search. Google is a lot smarter than keywords now. So smart, in fact, that it can determine when you’re providing the value that your visitors are looking for. So, the next step, once you’ve identified the right keywords, is to start producing high-quality content around those topics that provide real value for your customers. The simplest way to do this is by regularly updating your blog.

What to Avoid

There are some elements of old-fashioned SEO that we must avoid at all costs.

  • Duplicate content – Everything should be original and unique.
  • Over optimization – Stuffing of keywords or using exact match on anchor text should be avoided.
  • Blocking the search bots – There are some reasons to keep Google from indexing certain pages, just make sure that it’s only those pages and that you don’t block them from your whole site.
  • Spammy off-site link building – Forum discussion, blog comments, low quality articles posts on poor sites all look like low quality efforts to Google.

So hire someone to charge your website with Quality SEO. Invest in SEO to multiply revenue.

Contact : www.Sochtek.com

Various SEO Tactics for a Tiny /Small Website That Does Not Have Any Visitors and Traffic

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The biggest confusion for organization’s having small or tiny website is that whether to invest their efforts in SEO or not. But some think that SEO should not be a priority.

In reality SEO is powerful than ever, and for one simple reason: Most sites are neglecting their SEO.

Here are the some SEO Tactics that your competitor does not know are as follows:

Expand Your Presence: For this you must be more concentrating and actively working on multiple platforms. Make as many profiles as for your company, brand, products etc. Think of this technique as marking your territory. Your SEO will organically improve because you’ll be in more places. It’s a simple yet powerful strategy you can start using today.

Fix the crawl errors: Don’t ignore 404 error or other URL related errors. URL errors are “specific errors that Google encountered when trying to crawl specific desktop or phone pages”. Some common examples are 404, DNS, and server errors. These errors are harmless but they have a big impact on your SEO.

Optimize your images: If you have a good impact with images in your website and these images are of small size (but not affect the quality of the image) it would result in faster loading and will lead the website into an SEO-friendly category.

Here are a few easy ways you can enhance your images SEO:

Latent Semantic Indexing: It’s a very powerful tool and gives your site a serious SEO boost. LSI is a process in which the Search Engine uses to find the related keywords in addition to your main keywords. In other words it finds the synonyms for the main keyword.

For Example if you write about the Instagram then you have to include the Social Media Network as an LSI Keyword.

Optimize Your Landing Page: By optimizing your landing page you will be driving Tons of traffic to your landing page. Here are a few easy ways you can enhance your SEO:
  • Use one or two long-tail keywords to write your landing page
  • Make sure your copy is at least 2,000 words long
  • Make sure your copy is strong, clear, and relevant to your audience
Spy on Your Competitors’ Keywords: Keep a strong check on your competitors’ keywords, compare your own performance to that of your competitor. The keywords that they are using, their monthly search volume, and traffic amount.
SEO Tactics

Fix Your Broken Links: Don’t keep any broken links. If a site has lots of broken links, search engines will view stop accessing your website. Make sure all of your links, both internal and external, are alive and healthy.

Join question-and-answer sites: People are hungry for knowledge. That’s why so many people post on Q&A sites like Yahoo! Answers and Quora. In this write the best answer to that question that does not have many answers. By doing this, you’re accomplishing two things at once. First, you’re helping the person asking. Second, you’re getting attention to your links and exposing your answers to countless readers.

Use infographics: For your infographics to be super powerful, you need two things:

  • Great design
  • Great content.

Don’t overlook the content when creating infographics. Overlooking the content leads to nonperforming infographics. Get your infographic designed and written with at least 2,000 words of high-quality content. Because Google won’t index the text on the infographic itself, writing long-form content will give you extra ranking power.

SEO is more alive than ever before. If you want Business, Visitors, and Traffic on your site then you have to have a firm grasp of SEO principles. But if you stay up-to-date with SEO, your site will improve by leads while your competitors’ sites will get left behind.

For more information about the SEO techniques please click here

6 Reasons Why Your Blogs Not Ranking And Getting Traffic

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Sochtek: A blog is a website that consists of entries or posts that appear in reverse order ( that can be filtered too) with the most recent entries appearing first, similar in format to a daily journal. Blogs typically include features such as comments and links to increase user interactivity. Additionally, blogs are supported with various social media plugins so a user can share or tweet the blogs. The purpose of writing a blog is not just a promotion of a product or service but it leads to awareness about social issues, information sharing about a specific subject, or purely a passion for writing. One can write a blog for a company and promote their products, SEO Services, Clickfunnel Services, etc

Often seen Bloggers are facing a problem where their blogs don’t rank well or don’t receive traffic.
Here we will discuss how we can get blogs to get ranked and have high traffic.

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1) If your Blog sits under a subdomain, rather than a subdirectory structure

This could be the major reason your ranking and traffic get to suffer. When your entire blog runs under a subdomain, search engines will dilute it as a separate website, which reduces brand authority. The best would be to blog to stay away from sub-domains.

2) There are too few Internal Links to Blog posts

If you’re not linking your written Blogs throughout your website, then you are missing a big opportunity. Establishing an internal linking structure is one of the easier and more powerful things you can do to help the search engines.

3) The Title of your Blog isn’t in the H1 Tag

H1, H2, and H3 tags are some of the most important indicators of a page’s structure. Our blogs need this hierarchy, and it starts with the H1 tag being the title of your blog. This is a critical on-page optimization element.

4) Blog Homepage shows all your blogs instead of just a Teaser of each blog

This issue gives a very bad result because it negatively impacts your website’s SEO and its user experience. The actual content of the blog needs to make a home in one spot, not multiple homes. Don’t let the website will spawn duplicate content issues, dilute the strength of the blog’s content, and confuse your audience.

5) Your Blogs’ URLs don’t follow SEO best practices

There’s much to consider when structuring your Blog URLs for SEO, but here we need to focus on 3 elements:

  • Length: Short length URLs are better i.e. less than 60 characters
  • Keywords: The keywords your blog is targeting should also find their way into your URL. These keywords should be user-friendly.
  • Readability: If you can’t read your URL easily, then how come search engines will able to read?. Use hyphens to separate words, remove stop words when you can avoid dynamic URLs, and keep folder depth as simple as possible.

6) If your blog is poorly designed

An eye-catchy design is a must for any web page, whether it’s a website or a blog-based website.
Just like any other page on the website, the blog also needs an engaging design, fast loading time, and solid usability. Make sure that your blogs are scan-able.

For more information about SEO Ranking then visit our website: www.sochtek.com