Tag Archives: SEO Company Chandigarh

Easily Track Your Downloads Clicks Forums Videos with Google Tag Manager (GTM)

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If you are concerned about which social link or network is bringing the most traffic to your website?
  • Or What about your Facebook LIVE sale?
  • Which button on your website receives more clicks?
  • Your eBook download by how many users, etc, etc?
With Google Tag Manager you can track all of these above. And free of cost!
And you can find all of this tracking in just a few seconds, whenever you need this tracking data. It can also be used with Google Analytics to make tracking information so much easier.
Google Tag Manager
What is GTM?
Google Tag Manager (GTM) is a free tag management system that allows us to easily integrate marketing tags to the website code without editing the whole website code. It keeps the data organized in one place. Tags are basically a snippet of code which is tracked by google analytics through Google Tag Manager. The code of GTM can be managed even without the developers.
GTM is made up of main 3 components are as follows:
1. Tag
2. Trigger
3. Variable

Tag: It is a part of code or basically a snippet of JavaScript code or tracking pixels. It is used by GTM to send data to Google analytics.

Trigger: It is the action that decides when, where and how to fire a tag. It signals data to be collected at the fire of the tags.

Variable: These are other circumstances and information under which a tag and trigger may work

Benefits of using Google Tag Manager
With GTM we can track the number of clicks on our websites, events, forums, videos, pdf downloads and many more. The following are the benefits of using gtm
  • All your tags are stored in one place, your GTM account.
  • Google Tag Manager also test your tags to make sure they are triggered rightly
  • We can change the tag code without actually changing the source code of website
  • No need of developers, you yourself can change the or implement the code
  • GTM compatible with others platforms also like
  • Google Ads Conversion Tag
  • Google Ads Remarketing Tag
  • Facebook Pixel Code
  • No need of developers, you yourself can change the or implement the code
  • Crazyegg Tracking code
Why to use Google Tag Manager
  • Fast deployment of code even without the help of developers
  • In GTM all tags are controlled in one place
  • Preview and debug mode are there in GTM. This mode shows which tags are fired on a page and which are not. It also includes information about triggers that fire tags and data contained within tracking tags.
  • GTM is free like Google analytics.
  • It comes with a number of built-in tags for classic and Google Analytics, Google Ads conversions etc.
  • It has Tag Templates which helps and allows a marketer with little or no coding knowledge to customize tags, without implementing a complicated code or asking for a developer’s help.
  • Google Tag Manager workspace enables several team members to work in the same Google Tag Manager container without overwriting each other’s changes.
  • You can control who has access to your GTM accounts.
  • GTM gives different levels of user permissions to multiple. The following are the user permissions
1. No Access
2. Read
3. Edit
4. Publish
5. Approve
GTM is a relatively easy-to-use solution to control tracking codes in one place. Data can be sent from Google Tag Manager to Google Analytics, so you can analyze it, see trends, and have all the information needed in one place. So, use the tag manager to keep track of all your data and analytics on your website, even without more experience in coding
For more information about Google Tag Manager visit us at www.sochtek.com

How to Get First or on Top in Google Search Engine www.Sochtek.com

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This is true that 99%  users clicks on the first page of the Google’s search results. This means we have lost many things or leads if our website is not coming on first page of Google. Getting on first the page first page of the Google is not so easier but not impossible. Google has played a very important role in leveling the outcome of results so it’s a very difficult task and a goal for local and small businesses. It takes lot of efforts, technically studying each and every page, understanding the content etc for getting a rank on first page of search engines.

1.How to get business to show up on Google

Firstly change the setting of your website such that it can be indexed. If our site isn’t showing up on the first page, we can always verify it, by performing a search for our business name in. This will save our time from scrolling through results of other pages.

Search Engine Index SEO in Chandigarh

2.How to get business to show up on Google

Getting on the first page of Google is not only a common goal among small business owners, but also a very feasible one. Google is built around providing information that, according to its users, is the most relevant and important. As a result—and even in the case with paid ads—a bigger company or budget does not equate to top rank. Google has several ranking factors that determine the paid, local, and organic results for user queries. If we are following the webpages of our website with these factors, then we can absolutely get on the first page of Google.

The practice of aligning our website with SEO Ranking factors is called search engine optimization (SEO). We can start with each individual page’s SEO instead of starting SEO of whole website at once. Each page should be optimized to show up on the first page of Google for its own unique queries.

3. How do use the SEO to get on the first page of the Google

SEO is a process of affecting the online visibility of a website or a web page in a search engine results. It improves the website for search engine such that it ranks higher with specific keywords based on web page’s content.

4. How Google works

Google works by crawling the web page, taking stock of millions of web pages that exit and store them in stack. When a user searches for a particular thing (he types a word or phrase into the search box), Google searches through it’s more organized index (rather than the whole web) to quickly come up with relevant results. An SEO optimized website helps search engines to read easily through web crawlers. So they can more quickly scan, index and retrieve your website.

5. Put Keywords on right place

To make your web pages easier to read by Google, you must first determine what information you want them to obtain when they read or crawl your web-page. In other words, for which search queries we want Google to serve our page in results? Also, keywords don’t have to be just one word—they refer to the words or phrases users’ type into the search box in Google.

6. Choose the Right Keywords

Optimize your website in chandigarh

The keywords that we have to select need to be ones that our customers or users are going to use. To find this, it’s best to put our-self in the shoes of our customers and figure out what they would search for based on their priorities and experiences.

7. Do Not work on Keyword Stuffing!

Using excessive keywords in the content is called keyword stuffing, which is a BAD SEO practice. The key to getting on first page of Google is through providing high-quality content for the keywords we are trying to rank for. Our web-page needs to provide the information users are trying to obtain when they type those keywords into Google.

8. Location

Another SEO strategy to get on the first page of Google is to make sure our website clearly indicates our city/or geographic area. This can be done by updating GEO information on contact page, and potentially also through blog posts and services pages. When a user searches: “our industry” + ”our city”, Google will pick up that information and show our business as “near me” search results. Google also uses IP addresses to identify the location of its users, and can therefore serve up local results even for queries without location modifiers.

9. Optimize website for Mobile

The more mobile-friendly our website is, the closer it will get to Google’s first page. Getting on first page of Google involves lot of efforts and time but it’s do-able.
By focusing on right keywords and efforts we can get your business and website visibility it deserve.

For more help with ranking higher on Google, visit our website: www.sochtek.com

How Google Panda Updates will Impact SEO Ranking

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Sochtek: In our previous post as we discuss about the positive and negative impacts of Google algorithms. The Google time by time changes its search techniques to give best and fair search results. In this post we will talk about Google Panda updates affects on different websites SEO.

Google Panda is a search filter firstly introduced in 2011 to stop sites with poor quality content from working their way to Google’s top search results. This was to make lower the rank of low quality sites and thus higher quality websites comes near the top of search engine results. Now question arises, how this change will and affects the website’s SEO.

Purpose of Google Panda Search Filter

The Google Panda is launches in order to eliminate low quality content or Spammy content trying to rank in search results. But Google only wants best, unique and useful data and content for its users. That’s why it is eliminating results that are not relevant or not useful because its users have requested it. There are many websites that are affected by the Panda updates.

Professional SEO Company Chandigarh

How Panda search filter affects SEO?

Mainly those websites are strongly affected which uses Spammy, low quality, and duplicate content just for the sake of ranking and to stand high in the search engine. Many websites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads. Those websites which does not really care about the quality of content as much as the traffic they are getting from it. But these websites have to keep in mind that people want real, useful, quality content and Google is just trying to deliver its best to its users that its users deserve.

What type of content should be submitted

We should be more careful about the thing that we publish. Make sure that the content you publish and submit should be real, unique, original, high quality, and useful to the people and users. Do not make articles and blog posts to just attract more readers and viewers. Try to look and focus on the important keywords related to your post and website. It’s better to focus on developing good quality content rather than trying to optimize for any particular Google Algorithm. Good quality content basically content means fresh, informative, and interesting content.

Search Engine Optimization is not an easy thing which can improve your website ranking. If we provide good and fresh content to the website on regular basis then we don’t have to worry about any Google Algorithm Updates. To reach your goal most importantly creates good and unique content that people demands and perform white hat SEO techniques.
For any more information about Google Algorithms working please reach out at www.sochtek.com We always ready to help you with the most desired and updated information.

White Hat Seo Techniques- A Smart Small Startup for Business

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Sochtek – Seo is big ocean, so if you want to increase your website traffic doesn’t focus on improving your SEO really fast and quickly. There are many different SEO techniques to increase the traffic of a website. But in this post we discuss about the White Hat Seo Techniques. All those working on SEO Service have already known about the term White hat Seo, it is technique or we can say formula to get top search results for the particular Keywords. This technique follows all the rules and guidelines set by the Google and other search engines. White Hat Seo focuses more on humans than Search Engines.

White Hat SEO Service Chandigarh

White Hat Seo Strategies

  • Relevant Content
  • Well-labeled images
  • Relevant links and references
  • Complete sentences with good spelling and grammar
  • Standards-compliant HTML
  • Unique and relevant page titles, etc

The following are the Top Techniques of White Hat Seo

  • Creates long form of content

If you want best search ranking, start producing long form of content.SEO content is what that can make or break your business.

  • Attracts links with Info graphics

Building links through info graphics is one of the best white hat SEO Techniques you can EVER use. Visual content attracts much attention in social media than plain text content.

  • Broken link Building

It is nothing just finds out the external broken links on website. And point this broken links to content. This process is time consuming but it’s really worth to spend.

  • Build links from link roundups

You need to spend 20% of time on creating content but 80% on promoting. Yes, the real challenge lies in promoting content. Getting links from link roundups is beneficial for two reasons.

  • It brings new visitors to your site.
  • You will gain back links for your site.

Contact Sochtek.com for various SEO Techniques and Services.

Do Blog Posts Helps in SEO – Sochtek

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Sochtek India – SEO is a very important tool for the growth and development of a company’s products and  services. It’s a very essential component for successful marketing of a company. It helps in higher ranking in the search results for your organization’s website. If a particular keyword starts ranking high in search engines search,  there will be significant increase in online visitors and they won’t mind spending money on your products and services online. In all these things, THE BLOGGING can give you a boost in ranking and above your competitors.

Here ARE SOME BENEFITS OF SEO BY A REGULAR BLOG POST

Website Development Chandigarh
  • Meaningful Post: Your post must have worthy and meaningful information in it. It should have attractive content that attracts the new customers and client to company website regularly.
  • More Backlink Opportunities: If blog post contains informative, engaging, entertaining, insightful data then readers prefer to share great the content with other people and through social media. It has been seen users start sharing same blog content on their own websites. The more varied back links are received from high-quality websites, the higher search rankings will be.
  • More Internal Linking: A strong blog also relies on internal linking. When we link from one post to another via a related keyword phrase, it’s a signal to search engine spiders about relevance and importance of link with content. Overall, interlinking helps search engines understand exactly what your site is all about, how everything connects together, and the content most relevant to a searcher’s query.
  • Increase Bounce Rate and Find ability: The bounce rate defines the time a visitor stay on your website. A great blog post combined with intelligent internal linking means visitor spend long time on company website. They are exploring your website and there is more chances they become your customers and clients. Try to keep lowest bounce rate on your website

A well written and targeted website content can boost your Search Engine Optimization.

For more information on SEO Services visit our website www.sochtek.com

Various SEO Tactics for a Tiny /Small Website That Does Not Have Any Visitors and Traffic

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The biggest confusion for organization’s having small or tiny website is that whether to invest their efforts in SEO or not. But some think that SEO should not be a priority.

In reality SEO is powerful than ever, and for one simple reason: Most sites are neglecting their SEO.

Here are the some SEO Tactics that your competitor does not know are as follows:

Expand Your Presence: For this you must be more concentrating and actively working on multiple platforms. Make as many profiles as for your company, brand, products etc. Think of this technique as marking your territory. Your SEO will organically improve because you’ll be in more places. It’s a simple yet powerful strategy you can start using today.

Fix the crawl errors: Don’t ignore 404 error or other URL related errors. URL errors are “specific errors that Google encountered when trying to crawl specific desktop or phone pages”. Some common examples are 404, DNS, and server errors. These errors are harmless but they have a big impact on your SEO.

Optimize your images: If you have a good impact with images in your website and these images are of small size (but not affect the quality of the image) it would result in faster loading and will lead the website into an SEO-friendly category.

Here are a few easy ways you can enhance your images SEO:

Latent Semantic Indexing: It’s a very powerful tool and gives your site a serious SEO boost. LSI is a process in which the Search Engine uses to find the related keywords in addition to your main keywords. In other words it finds the synonyms for the main keyword.

For Example if you write about the Instagram then you have to include the Social Media Network as an LSI Keyword.

Optimize Your Landing Page: By optimizing your landing page you will be driving Tons of traffic to your landing page. Here are a few easy ways you can enhance your SEO:
  • Use one or two long-tail keywords to write your landing page
  • Make sure your copy is at least 2,000 words long
  • Make sure your copy is strong, clear, and relevant to your audience
Spy on Your Competitors’ Keywords: Keep a strong check on your competitors’ keywords, compare your own performance to that of your competitor. The keywords that they are using, their monthly search volume, and traffic amount.
SEO Tactics

Fix Your Broken Links: Don’t keep any broken links. If a site has lots of broken links, search engines will view stop accessing your website. Make sure all of your links, both internal and external, are alive and healthy.

Join question-and-answer sites: People are hungry for knowledge. That’s why so many people post on Q&A sites like Yahoo! Answers and Quora. In this write the best answer to that question that does not have many answers. By doing this, you’re accomplishing two things at once. First, you’re helping the person asking. Second, you’re getting attention to your links and exposing your answers to countless readers.

Use infographics: For your infographics to be super powerful, you need two things:

  • Great design
  • Great content.

Don’t overlook the content when creating infographics. Overlooking the content leads to nonperforming infographics. Get your infographic designed and written with at least 2,000 words of high-quality content. Because Google won’t index the text on the infographic itself, writing long-form content will give you extra ranking power.

SEO is more alive than ever before. If you want Business, Visitors, and Traffic on your site then you have to have a firm grasp of SEO principles. But if you stay up-to-date with SEO, your site will improve by leads while your competitors’ sites will get left behind.

For more information about the SEO techniques please click here

6 Reasons Why Your Blogs Not Ranking And Getting Traffic

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Sochtek: A blog is a website that consists of entries or posts that appear in reverse order ( that can be filtered too) with the most recent entries appearing first, similar in format to a daily journal. Blogs typically include features such as comments and links to increase user interactivity. Additionally, blogs are supported with various social media plugins so a user can share or tweet the blogs. The purpose of writing a blog is not just a promotion of a product or service but it leads to awareness about social issues, information sharing about a specific subject, or purely a passion for writing. One can write a blog for a company and promote their products, SEO Services, Clickfunnel Services, etc

Often seen Bloggers are facing a problem where their blogs don’t rank well or don’t receive traffic.
Here we will discuss how we can get blogs to get ranked and have high traffic.

SEO Service Chandigarh

1) If your Blog sits under a subdomain, rather than a subdirectory structure

This could be the major reason your ranking and traffic get to suffer. When your entire blog runs under a subdomain, search engines will dilute it as a separate website, which reduces brand authority. The best would be to blog to stay away from sub-domains.

2) There are too few Internal Links to Blog posts

If you’re not linking your written Blogs throughout your website, then you are missing a big opportunity. Establishing an internal linking structure is one of the easier and more powerful things you can do to help the search engines.

3) The Title of your Blog isn’t in the H1 Tag

H1, H2, and H3 tags are some of the most important indicators of a page’s structure. Our blogs need this hierarchy, and it starts with the H1 tag being the title of your blog. This is a critical on-page optimization element.

4) Blog Homepage shows all your blogs instead of just a Teaser of each blog

This issue gives a very bad result because it negatively impacts your website’s SEO and its user experience. The actual content of the blog needs to make a home in one spot, not multiple homes. Don’t let the website will spawn duplicate content issues, dilute the strength of the blog’s content, and confuse your audience.

5) Your Blogs’ URLs don’t follow SEO best practices

There’s much to consider when structuring your Blog URLs for SEO, but here we need to focus on 3 elements:

  • Length: Short length URLs are better i.e. less than 60 characters
  • Keywords: The keywords your blog is targeting should also find their way into your URL. These keywords should be user-friendly.
  • Readability: If you can’t read your URL easily, then how come search engines will able to read?. Use hyphens to separate words, remove stop words when you can avoid dynamic URLs, and keep folder depth as simple as possible.

6) If your blog is poorly designed

An eye-catchy design is a must for any web page, whether it’s a website or a blog-based website.
Just like any other page on the website, the blog also needs an engaging design, fast loading time, and solid usability. Make sure that your blogs are scan-able.

For more information about SEO Ranking then visit our website: www.sochtek.com