Category Archives: SEO

How Google Algorithms Updates Affect the SEO Ranking

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Sochtek – In mathematics An Algorithm is a set of predefined rules and protocols to solve a problem in fixed number of steps. For example for solving the quadratic equation we have to follow some finite steps to find out the roots of the given quadratic equations.

Now we can also find the term Algorithms in Search Engines like Google, Yahoo, Bing etc.

Google Algorithms are slightly different from mathematics algorithms but they also follow definite rules and set of instructions to provide ranking to a particular website. For example whenever we type anything on search bar, the search engine returns with thousand of results in front of us to choose. But how a search engine decides what result should be shown to us and in what preference. So the answers are shown by search engines with set rules and regulation or principles better known as Algorithms.

Google Algorithum

Search engines like Google use a very complex algorithm to serve each search query made by online users. The following are the primary elements that have an impact on page’s ability to appear in the search results:

  1. The Page Title, Meta Tags ( Meta Keywords and Meta Description)
  2. Organic and natural links to website
  3. Website’s performance on smart phones, etc.

How Google determine the website priority

Google Algorithms works by counting the number and quality of links to a website’s web page and it helps to determine the rough estimate of how important the website is. Good quality websites are likely to receive more organic links from other sites and have good SEO Ranking. The web page of the website that has more links will rise to the top of the page’s ranking because the algorithm assigns them a higher value in search results.

All calculations done by search engines like Bing and Google are very quick and frequent, therefore any changes in the elements that contribute to the web page ranking will also changes the website overall ranking. That’s why rankings assigned by Google Algorithms are fluid. A keyword that rank third may rise to first or fall to tenth if there is any change in web page’s content. In keyword search top positions are held by those website whose webmasters continuously keep doing SEO – Search Engine Optimization of their websites.

What happens when Google updates its Algorithms?

An each update in Google’s Algorithm is to tackle a specific problem that affect the search results that Google doesn’t want. Google frequently keeps updating its search ranking and search algorithms to provide the most relevant, fair and useful search results. Each year Google changes its algorithms around 500-700 times. Each small update in search engine’s algorithms affect hundred thousand websites even though some of these changes are minor and some are major. Sometimes the updates impact a larger percentage of sites and sometimes a smaller percentage of sites are affected.

Which websites are mainly affected

  • Low quality content sites
  • Spammy content sites
  • Websites that are using black hat SEO Techniques
  • Websites that are focusing on stuffing of keywords

Which websites are not affected

  • If a website optimizer is following the set rules and directions mentioned by Google and this is providing a web users with a great and better experience.
  • Following White Hat SEO Techniques
  • No low quality links
  • No spammy content

Make sure website uses fair and legitimate SEO Techniques and focusing on White Hat SEO then website will rarely get affected by Google updates. We know Google Algorithms crawl for quality content with rich keywords to determine web-page ranking and we need to be perform SEO ethically and patiently.

Get Professional SEO Services in Chandigarh, Panchkula, Mohali, Kalka at affordable prices Contact www.Sochtek.com

“Why Search Engine Ranking Drop’s” – Sochtek

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Every Business in this Scientific and modern era wants to grow its sales and customers. And in this online world, only those businesses can grow who can attract more and steady traffic to its website. A good SEO Ranking can give more traffic to a website, and for good Seo ranking a good SEO service is required. And in the last Google is the main thing and source of traffic and High ranking.

If the Search Engine Ranking of a website is high then website experience a good traffic that generate emails, phone calls, leads, sales, customer and if SEO Ranking of website is experience a drop then your website will lose traffic, sales, customers, business and etc.

search-engine

There are many reasons for website traffic fall or drop, when you find out the cause of dropping then you can determine the actions to recover it. Sometimes fall in ranking can be naturally and temporary result of any action on your website.

  • Tracking Wrong Keywords: This reason means tracking of old and outdated keywords. Now day’s people use simple and natural language to find out their queries. That’s why they unable to find out their answer They type complete question into search bar of the search engines rather than specific keywords. So you have to update your strategy and keywords according to the latest language i.e. simple and natural.
  • Lost Links: Another one reason for falling ranking is losing good and high quality links. For example if you post your product and services on a classified website. If after sometime this website is disappeared or closed due to some reason, then those link is also disappear if it is high or good link. So to recover this reason we have to continually creating new high and good quality links.
  • Google Dance: The fluctuation in the ranking is general. The ranking is changes from one system to another, one place to another place and one variable to another variable. Buy this reason is valid for only small drop in the ranking.
  • Re-design and create new website: If you change the design of the exiting one website, then falling in ranking is must, regardless of how your new website is strong in Seo compare to the new one.
  • Low quality links: The low quality links leads to the search engine spamming. So don’t accumulate low quality links for a low price.
  • High competition from competitors: The steady fall in ranking, if you are doing everything for your SEO Ranking. The reason for this might be that your competitors doing the best job. Your website is never fully optimized because your competitors always doing something to improve their websites.
  • Changes in Google Algorithms: Many times we notice a drop in Search Engine Ranking which is not a result of activities related to your website. Google has made changes in its algorithms and strategies which results in a drop in ranking
  • Page Speed: One of another reason for ranking fall is slow load speed of page. How fast your page’s content loads will not decide your ranking but also user experience. When page loads take more time then bounce rate becomes higher and online users will distract from your website. Because users does not want to wait for your content.
  • Meta Information: The metas are the main thing for a successful SEO Ranking. The Search Engine only read your metas to find out the information about your website. So keep updates your metas according to the latest language and requirements.
  • Duplicate Data or Content: The duplicate data does not always results in falling of ranking. But when duplicate data is only use for the purpose of manipulate ranking, increase traffic then Goggle will penalize your website. The results of penalty will leads to the drop in the ranking and in worse case the Google will completely removed your website from the Google index and it will no longer to find out in search.

Avoid using shortcuts for increasing the website ranking and traffic.

For affordable SEO Services in Chandigarh, Mohali, Panchkula visit our website: www.sochtek.com

White Hat Seo Techniques- A Smart Small Startup for Business

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Sochtek – Seo is big ocean, so if you want to increase your website traffic doesn’t focus on improving your SEO really fast and quickly. There are many different SEO techniques to increase the traffic of a website. But in this post we discuss about the White Hat Seo Techniques. All those working on SEO Service have already known about the term White hat Seo, it is technique or we can say formula to get top search results for the particular Keywords. This technique follows all the rules and guidelines set by the Google and other search engines. White Hat Seo focuses more on humans than Search Engines.

White Hat SEO Service Chandigarh

White Hat Seo Strategies

  • Relevant Content
  • Well-labeled images
  • Relevant links and references
  • Complete sentences with good spelling and grammar
  • Standards-compliant HTML
  • Unique and relevant page titles, etc

The following are the Top Techniques of White Hat Seo

  • Creates long form of content

If you want best search ranking, start producing long form of content.SEO content is what that can make or break your business.

  • Attracts links with Info graphics

Building links through info graphics is one of the best white hat SEO Techniques you can EVER use. Visual content attracts much attention in social media than plain text content.

  • Broken link Building

It is nothing just finds out the external broken links on website. And point this broken links to content. This process is time consuming but it’s really worth to spend.

  • Build links from link roundups

You need to spend 20% of time on creating content but 80% on promoting. Yes, the real challenge lies in promoting content. Getting links from link roundups is beneficial for two reasons.

  • It brings new visitors to your site.
  • You will gain back links for your site.

Contact Sochtek.com for various SEO Techniques and Services.

Do Blog Posts Helps in SEO – Sochtek

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Sochtek India – SEO is a very important tool for the growth and development of a company’s products and  services. It’s a very essential component for successful marketing of a company. It helps in higher ranking in the search results for your organization’s website. If a particular keyword starts ranking high in search engines search,  there will be significant increase in online visitors and they won’t mind spending money on your products and services online. In all these things, THE BLOGGING can give you a boost in ranking and above your competitors.

Here ARE SOME BENEFITS OF SEO BY A REGULAR BLOG POST

Website Development Chandigarh
  • Meaningful Post: Your post must have worthy and meaningful information in it. It should have attractive content that attracts the new customers and client to company website regularly.
  • More Backlink Opportunities: If blog post contains informative, engaging, entertaining, insightful data then readers prefer to share great the content with other people and through social media. It has been seen users start sharing same blog content on their own websites. The more varied back links are received from high-quality websites, the higher search rankings will be.
  • More Internal Linking: A strong blog also relies on internal linking. When we link from one post to another via a related keyword phrase, it’s a signal to search engine spiders about relevance and importance of link with content. Overall, interlinking helps search engines understand exactly what your site is all about, how everything connects together, and the content most relevant to a searcher’s query.
  • Increase Bounce Rate and Find ability: The bounce rate defines the time a visitor stay on your website. A great blog post combined with intelligent internal linking means visitor spend long time on company website. They are exploring your website and there is more chances they become your customers and clients. Try to keep lowest bounce rate on your website

A well written and targeted website content can boost your Search Engine Optimization.

For more information on SEO Services visit our website www.sochtek.com

Search Engine Optimization for Startups

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WHAT IS Search Engine Optimization (SEO)

It is process of calculating website’s ranking in Search engines like Google, Bing etc. The Process of SEO becomes 16 years old, but it’s momentum is increasing day by day.
A good SEO can make you a KING in no span and a bad SEO can ruin your sales and revenue.

The SEO has various parameters, but the most prominent are

1. On Page Optimization (Writing, Technical)

2. Off-Page Optimization

Additionally:-

  • Local Seo
  • Amazon/eBay Seo
  • Video SEO
  • etc….
SEO in Chandigarh

The websites that are older have more domain value compared to those domains that are new in the online world. It also leads to good things, an established organization has an advantage in the form of SEO because their roots become older and stronger.

But there are still ample opportunities for the new business to gain traffic and build a strong SEO campaign. SEO has changed a lot over the years. As long as webmasters get their websites optimized as per search engines algorithms it’s the best practice to gain quality online search results.

Ranking

Rankings are not the end of SEO. Rankings are certainly still very important, but traffic and conversions are more emphasized. Do not fixate on rankings but focus on quality traffic and revenue growth. These are the metrics that will keep you in business. If the website is on the top spot for those keywords that don’t actually have traffic conversion, then one had spent a lot of time and money on an unhelpful SEO.

Deliver Content that Provides Value

There was a time when content creation – whether it was for web pages, e-commerce product pages, or blog posts – was all about incorporating the right number of keywords in the right place to show the search engines that your website is good for that search. Google is a lot smarter than keywords now. So smart, in fact, that it can determine when you’re providing the value that your visitors are looking for. So, the next step, once you’ve identified the right keywords, is to start producing high-quality content around those topics that provide real value for your customers. The simplest way to do this is by regularly updating your blog.

What to Avoid

There are some elements of old-fashioned SEO that we must avoid at all costs.

  • Duplicate content – Everything should be original and unique.
  • Over optimization – Stuffing of keywords or using exact match on anchor text should be avoided.
  • Blocking the search bots – There are some reasons to keep Google from indexing certain pages, just make sure that it’s only those pages and that you don’t block them from your whole site.
  • Spammy off-site link building – Forum discussion, blog comments, low quality articles posts on poor sites all look like low quality efforts to Google.

So hire someone to charge your website with Quality SEO. Invest in SEO to multiply revenue.

Contact : www.Sochtek.com

Various SEO Tactics for a Tiny /Small Website That Does Not Have Any Visitors and Traffic

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The biggest confusion for organization’s having small or tiny website is that whether to invest their efforts in SEO or not. But some think that SEO should not be a priority.

In reality SEO is powerful than ever, and for one simple reason: Most sites are neglecting their SEO.

Here are the some SEO Tactics that your competitor does not know are as follows:

Expand Your Presence: For this you must be more concentrating and actively working on multiple platforms. Make as many profiles as for your company, brand, products etc. Think of this technique as marking your territory. Your SEO will organically improve because you’ll be in more places. It’s a simple yet powerful strategy you can start using today.

Fix the crawl errors: Don’t ignore 404 error or other URL related errors. URL errors are “specific errors that Google encountered when trying to crawl specific desktop or phone pages”. Some common examples are 404, DNS, and server errors. These errors are harmless but they have a big impact on your SEO.

Optimize your images: If you have a good impact with images in your website and these images are of small size (but not affect the quality of the image) it would result in faster loading and will lead the website into an SEO-friendly category.

Here are a few easy ways you can enhance your images SEO:

Latent Semantic Indexing: It’s a very powerful tool and gives your site a serious SEO boost. LSI is a process in which the Search Engine uses to find the related keywords in addition to your main keywords. In other words it finds the synonyms for the main keyword.

For Example if you write about the Instagram then you have to include the Social Media Network as an LSI Keyword.

Optimize Your Landing Page: By optimizing your landing page you will be driving Tons of traffic to your landing page. Here are a few easy ways you can enhance your SEO:
  • Use one or two long-tail keywords to write your landing page
  • Make sure your copy is at least 2,000 words long
  • Make sure your copy is strong, clear, and relevant to your audience
Spy on Your Competitors’ Keywords: Keep a strong check on your competitors’ keywords, compare your own performance to that of your competitor. The keywords that they are using, their monthly search volume, and traffic amount.
SEO Tactics

Fix Your Broken Links: Don’t keep any broken links. If a site has lots of broken links, search engines will view stop accessing your website. Make sure all of your links, both internal and external, are alive and healthy.

Join question-and-answer sites: People are hungry for knowledge. That’s why so many people post on Q&A sites like Yahoo! Answers and Quora. In this write the best answer to that question that does not have many answers. By doing this, you’re accomplishing two things at once. First, you’re helping the person asking. Second, you’re getting attention to your links and exposing your answers to countless readers.

Use infographics: For your infographics to be super powerful, you need two things:

  • Great design
  • Great content.

Don’t overlook the content when creating infographics. Overlooking the content leads to nonperforming infographics. Get your infographic designed and written with at least 2,000 words of high-quality content. Because Google won’t index the text on the infographic itself, writing long-form content will give you extra ranking power.

SEO is more alive than ever before. If you want Business, Visitors, and Traffic on your site then you have to have a firm grasp of SEO principles. But if you stay up-to-date with SEO, your site will improve by leads while your competitors’ sites will get left behind.

For more information about the SEO techniques please click here

6 Reasons Why Your Blogs Not Ranking And Getting Traffic

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Sochtek: A blog is a website that consists of entries or posts that appear in reverse order ( that can be filtered too) with the most recent entries appearing first, similar in format to a daily journal. Blogs typically include features such as comments and links to increase user interactivity. Additionally, blogs are supported with various social media plugins so a user can share or tweet the blogs. The purpose of writing a blog is not just a promotion of a product or service but it leads to awareness about social issues, information sharing about a specific subject, or purely a passion for writing. One can write a blog for a company and promote their products, SEO Services, Clickfunnel Services, etc

Often seen Bloggers are facing a problem where their blogs don’t rank well or don’t receive traffic.
Here we will discuss how we can get blogs to get ranked and have high traffic.

SEO Service Chandigarh

1) If your Blog sits under a subdomain, rather than a subdirectory structure

This could be the major reason your ranking and traffic get to suffer. When your entire blog runs under a subdomain, search engines will dilute it as a separate website, which reduces brand authority. The best would be to blog to stay away from sub-domains.

2) There are too few Internal Links to Blog posts

If you’re not linking your written Blogs throughout your website, then you are missing a big opportunity. Establishing an internal linking structure is one of the easier and more powerful things you can do to help the search engines.

3) The Title of your Blog isn’t in the H1 Tag

H1, H2, and H3 tags are some of the most important indicators of a page’s structure. Our blogs need this hierarchy, and it starts with the H1 tag being the title of your blog. This is a critical on-page optimization element.

4) Blog Homepage shows all your blogs instead of just a Teaser of each blog

This issue gives a very bad result because it negatively impacts your website’s SEO and its user experience. The actual content of the blog needs to make a home in one spot, not multiple homes. Don’t let the website will spawn duplicate content issues, dilute the strength of the blog’s content, and confuse your audience.

5) Your Blogs’ URLs don’t follow SEO best practices

There’s much to consider when structuring your Blog URLs for SEO, but here we need to focus on 3 elements:

  • Length: Short length URLs are better i.e. less than 60 characters
  • Keywords: The keywords your blog is targeting should also find their way into your URL. These keywords should be user-friendly.
  • Readability: If you can’t read your URL easily, then how come search engines will able to read?. Use hyphens to separate words, remove stop words when you can avoid dynamic URLs, and keep folder depth as simple as possible.

6) If your blog is poorly designed

An eye-catchy design is a must for any web page, whether it’s a website or a blog-based website.
Just like any other page on the website, the blog also needs an engaging design, fast loading time, and solid usability. Make sure that your blogs are scan-able.

For more information about SEO Ranking then visit our website: www.sochtek.com

Off-Page SEO Techniques to increase Website Traffic

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As we all aware of Search Engine Optimization (SEO) and its benefits, here I’m going to discuss some Off Page SEO techniques with their benefits. After doing On-Page SEO our main focus is to create its quality back links so it gets ranked in search engines and build an online reputation to survive in SEO world.

What is off page SEO?

First off all we need to know what is off page SEO and how we can get this done. Off page SEO means not working on our website directly. We have to get quality links from other theme-related websites for enhancing our sites search engine rankings. The only task we can do off site to increase our website rankings is through building quality back links.

Off-Page SEO Techniques

More links will generally lead to better Google page rank and better search engine rankings.

How we can build Quality links or Techniques for off page Optimization

  • Bookmarking and Social networking: It’s our first step to initiate off page process by creating back links to high Google Page Rank (PR) sites. Some of the most popular bookmarking sites that allow public bookmarks are connotea, bibsonomy, multiply, Google bookmarks, and yahoo bookmarks etc. On the other hand we have some most popular social networking sites such as MySpace, reddit , chime, digg, stumbleupon, delicious, tumblr, diigo, plurk, friend feed etc. We need to create public accounts and then post some quality contents so that we will able get more traffic.
  • Video Sharing: You can share your product videos, product reviews, expert opinion regarding your products and make them public in popular video sharing sites like YouTube, video, blip, veoh, break, lulu, meta cafe etc.
  • PDF and Power Point Presentations (PPT) Sharing: One of the most popular way to increase your website traffic by sharing Pdf and Ppt’s. Through this we can better represent our product or website details by sharing our document to most popular high PR Document sharing sites and making them public. Some of the most popular document submission sites are scribd, slideshare, issuu, yudu, media fire, divshare etc.
  • Image Sharing: Publish or Share your product pictures and make them public which will help you to increase your website traffic. Share images to major photo sharing sites like flickr, photobucket, pinterest, shutterfly, imageshack, webshot, tinypic and many more high quality sites.
  • Info graphic Sharing: You can also present your products information through graphics. It is the most popular way to attract the visitors by graphical representation. You can do this by sharing your product infographics to major infographics directories and make them public.
  • Event Submissions: If you are organizing any event for you products then you can also invite peoples publically and promote your products. For this you need to submit your event details to major event submission sites (also local event submission sites) and make them public such as google calendar, zvents, eventful, yahoo, craigslist etc.
  • Article Submission: Article submission is also very popular SEO off page technique and very help to drive traffic. You can submit detailed information regarding your products and services to major article submission sites like posterous, articlesbase, ArticleSnatch, Article Trader etc.
  • Search Engine Submission: Submit your site url to top most search engines like Google, yahoo, bing MSN, Alexa etc.
  • Business Listing: Business needs Listing to be found on front page search. If you want to rank well in searches, then you need to list your business information in a business directory. The most important data that is listed in directory is NAP i.e. Name, Address, Phone number.
  • Forum Posting: Forum is basically used for discussions regarding different topics. You can also take part in any discussion and also start new thread.
  • Blogging: This is one of the best ways to promote your website. Write your blog include lots of unique content regarding product or services. You can then submit your content to top blogging sites.
  • Link Exchange: Exchange links with service related (your website theme related) websites this will increase you website popularity and beware black hats while doing exchange of links.

…….and the list of getting one way links from various online mediums is never ending. Like I forgot to mention about SMO sites like facebook, twitter, linkedin, pinterest etc.

What is content Writing and why it’s important?

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Content writing is an important part to promote any website, content is the king of Search Engine Optimization (SEO). If your website content is unique and resourceful, naturally your web site will get a good ranking in search engines. The article marketing is also a good way to publicize a website or blog. Unique content is not only helpful in generating new visitor but also gives an authenticity among readers about geniuses of website. While writing contents we need to take care of some important facts.

Content Writing
Facts we need to focus
  • Do not use too many keywords in your webpage content because we need to prevent our website from Google penalty. For example if your article content is 400 – 500 words long then it’s better to use maximum 3-4 keywords.
  • One of the most important facts that we need to consider is “purity of the content”. Your content should be natural and no need to put extra focus on keyword density. Do not copy the content from different sites.
  • Content writer must have good command over English language, grammar, spellings, and well formed sentences.
  • Article length is next very important aspect; your article length should be minimum 400 words but try to increases article length up to 600-700 words.400 words then it should not be considered as an article but not more than a small paragraph.
  • Google always give priority to the high quality content because they want to give best result to the individuals.
  • Use short and simple sentences and try to avoid complicated and difficult words in article. Try to use user friendly keywords.
  • Write effective headline, while giving a heading, think like a reporter and write something that attracts the reader.
  • Title and Headline are very important parts of the content also use sub headings and points throughout the article. This will make your article attractive and meaningful.
  • Don’t use pointless (unnecessary) information within the body of articles because that it may lead to wrong impression among the reader’s.
  • If you are writing review about any product or service, you should always describe them one by one in detail so that people would not face any difficulty while reading them. Don’t give false information about the product.

We should keep all these points while doing article and content writing so we can have higher web traffic and genuine feedback. If you have more relevant ideas please send us through email. Our content management team will review it and if it’s appropriate we will add that in above sub-points.