What is Citations and why are these important for SEO?

Posted on April 27, 2022 by admin

Citations are one of the most important factors in local SEO.

In layman’s language it means getting your business listed on quality websites. It doesn’t require your website to be linked, but it needs your business name and address and business phone number to be listed on quality websites. This Google and other search engines crawls and give relevant importance to your business.

In SEO, citations are referred as “mentions” of your business on other websites and web pages. A local citation is anywhere where the business name, address, and phone number are all together listed. In the Local SEO world, it is commonly known as ‘NAP’.

But citations should come from authoritative websites, because having your business listed on high-quality websites is going to help you more in the search engine rankings than being listed on low-quality websites. Therefore, one of your local SEO strategies should be to first target as many high quality and authoritative websites as you can. Once we start getting citations from these websites, we can gradually expand our reach. It’ll boost your local business with a strong citation profile and that will help you in achieving higher search engine rankings.

Consistent citations are important. Make sure there are no inconsistencies.

Business Name, Business Address, and Business Phone Number structure and use it exactly across the web. Do not change it.

For instance, “SEO Service in Chandigarh” and “SEO Company in Chandigarh” is an examples of inconsistency. If we are using different business names, addresses, and phone numbers while creating citations then our website’s SEO value will get diminished.

Do not change your (Business Name, Business Address, Business Phone Number) NAP unless absolutely necessary. If you have to, make sure you change ALL your previously created citations with the new information.

The important thing to note here is that citations are “mentions” — even if there is no link back to your website. If a third-party website mentions your website, it can be referred as a citation. And it doesn’t matter if that website has created a backlink to your website or not.

A very common example is that of online view of the users, customers on the website and the online yellow pages or other directory websites. In online directories, businesses details are often listed and mentioned, but links are not always created back to the websites of those businesses. Those listings or mentions are known as citations.

Why Are Citations Important?

In SEO, citations are very important and it can make up to 25% of the local SEO factors. They are considered a crucial SEO search engine ranking factor. The more citations to our business website leads to better positioning of our website and finally leads to get higher search engine rankings.

In other words, a business with more citations is going to appear higher in the search engine rankings than a business with fewer citations.

Citations are also important because search engines acquire important business-related information from these listings. They become all the more crucial for small businesses, because a lot of independent business owners don’t have well optimized websites.

Sources to Get Citations

A few possible sources from where you can get them:

Third-Party Websites

Third-party websites such as Yelp, Foursquare, and HotFrog etc. are regularly crawled by search engines (Bing, Google, etc.). We need to have as many citations on these websites so when search engines crawlers crawl they find our business in these websites.

Local Blogs

Local blogs are also a great places to get our business mentioned. We can find many interesting local blogs by running a simple Google search. The best thing about using this search string is that the blogs that do appear in the SERPs are likely to have a good reputation in the eyes of search engines. They are likely to be well established and will give us better SEO value. So we should try and publish guest posts on good established blog post websites to get a good citation and even a back link to our site.

Local Business Directories

Every local area has a local online business directory. Search engines pay a lot of attention to these local business directories — especially the ones that are spam-free. These local business directories should be in our important list to get your business cited.

Reviews / Feedback

We should Try getting 5 star reviews and feedback from our clients. Reviews that we get on websites like Google,Facebook, Yelp, Zomato etc from our clients are very valuable. A good quality review for our business can multiple the sales within days and a a bad review can affect adversely. This plays a very important role of citation. Search engines keep crawling the reviews with stars and provide relevant search results that user is looking for. If a search result that user comes across has a negative review to our business it will adversely affect our business growth and a positive feedback or a review will convert the lead into sales immediately via citation.

So in order to achieve our business goals of getting a higher search engine ranking and generating more online sales, we need to pay special attention to this prominent factor i.e. citations. Hence we should always keep getting high-quality backlinks from authoritative websites,customers,users,etc with positive reviews for our business.

For more information about latest SEO techniques please visit www.Sochtek.com

How to Get Website Indexed in Search Engine

Posted on April 18, 2022 by admin

Sochtek: The main motive of getting a website launched is to get a web existence around the web world. But a website starts getting users and visitors if its optimized in a right manner in search engines. First and foremost thing is to get the website indexed in search engine and then start promoting it through digital marketing and attract new visitors.

But it has been seen website’s don’t get indexed or crawled by search engines so easily.

There are a lot of areas that need to be considered for getting the website indexed by search engines like Google, Bing, Yahoo, etc. These are as follows:

Domain Name: Variation in the domain name also results in non-indexing of the website. Make sure your website is indexed through a www domain or a non-WWW domain.
For E.g. https://sochtek.com or https://www.sochtek.com, they both look similar but they are two different URLs according to the Search Engines.

Site Map: If your website is newer and not indexed by the search engine, then it can be solved by making sure that your sitemap is uploaded on the server and then requesting search engines to crawl your web pages.

Robot.txt: Robots.txt, if present, is the first thing that a search engine bot looks up when crawling a website. It’s used by webmasters to provide instructions to search engine bots while crawling a site. If the robots.txt file carries instructions not to crawl a specific page then it won’t be crawled by search engines and won’t be getting indexed.

Duplicate Content: Search Engines Optimization gives foremost importance to quality and original content. The content has to be Genuine and self-written. Under no circumstances the used content shouldn’t be Copied Content. Because while search engines (like Bing and Google) find the same content on different sites they often get confused as to which URLs to be indexed…

NO INDEX: Check and make sure that your website does have NO INDEX Meta tag. This will prevent robots from crawling your website and search engines will not index your website.

Long time to Load: The website has to open in 1-2 seconds. The longer the time the website takes in opening that prevents the website from being indexed. Search Engines make multiple attempts to access the webpage of your website, but if it’s taking long in loading then search engines can skip the entire page.

No incoming links: The website should have quality links. If the website is not having relevant theme-based incoming links from other websites, then it creates difficulty for search engines in indexing the website.

Seo Spamming: There are many black hat SEO techniques that spammers use to get a high rank in a very small time. Search engines like Google, Bing, etc. keep a regular check on this type of spam.

The above are the most common types of reasons that search engines are unable to index user’s websites. To get the solutions and get your site crawled and indexed by Google and other major search engines please feel free to contact Sochtek India . We are here to help you for your web needs.

How to Get First or on Top in Google Search Engine www.Sochtek.com

Posted on May 22, 2019 by admin

This is true that 99% users clicks on the first page of the Google’s search results. This means we have lost many things or leads if our website is not coming on first page of Google. Getting on first the page first page of the Google is not so easier but not impossible. Google has played a very important role in leveling the outcome of results so it’s a very difficult task and a goal for local and small businesses. It takes lot of efforts, technically studying each and every page, understanding the content etc for getting a rank on first page of search engines.

1.How to get business to show up on Google

Firstly change the setting of your website such that it can be indexed. If our site isn’t showing up on the first page, we can always verify it, by performing a search for our business name in. This will save our time from scrolling through results of other pages.

2.How to get business to show up on Google

Getting on the first page of Google is not only a common goal among small business owners, but also a very feasible one. Google is built around providing information that, according to its users, is the most relevant and important. As a result—and even in the case with paid ads—a bigger company or budget does not equate to top rank. Google has several ranking factors that determine the paid, local, and organic results for user queries. If we are following the webpages of our website with these factors, then we can absolutely get on the first page of Google.

The practice of aligning our website with SEO Ranking factors is called search engine optimization (SEO). We can start with each individual page’s SEO instead of starting SEO of whole website at once. Each page should be optimized to show up on the first page of Google for its own unique queries.

3. How do use the SEO to get on the first page of the Google

SEO is a process of affecting the online visibility of a website or a web page in a search engine results. It improves the website for search engine such that it ranks higher with specific keywords based on web page’s content.

4. How Google works

Google works by crawling the web page, taking stock of millions of web pages that exit and store them in stack. When a user searches for a particular thing (he types a word or phrase into the search box), Google searches through it’s more organized index (rather than the whole web) to quickly come up with relevant results. An SEO optimized website helps search engines to read easily through web crawlers. So they can more quickly scan, index and retrieve your website.

5. Put Keywords on right place

To make your web pages easier to read by Google, you must first determine what information you want them to obtain when they read or crawl your web-page. In other words, for which search queries we want Google to serve our page in results? Also, keywords don’t have to be just one word—they refer to the words or phrases users’ type into the search box in Google.

6. Choose the Right Keywords

The keywords that we have to select need to be ones that our customers or users are going to use. To find this, it’s best to put our-self in the shoes of our customers and figure out what they would search for based on their priorities and experiences.

7. Do Not work on Keyword Stuffing!

Using excessive keywords in the content is called keyword stuffing, which is a BAD SEO practice. The key to getting on first page of Google is through providing high-quality content for the keywords we are trying to rank for. Our web-page needs to provide the information users are trying to obtain when they type those keywords into Google.

8. Location

Another SEO strategy to get on the first page of Google is to make sure our website clearly indicates our city/or geographic area. This can be done by updating GEO information on contact page, and potentially also through blog posts and services pages. When a user searches: “our industry” + ”our city”, Google will pick up that information and show our business as “near me” search results. Google also uses IP addresses to identify the location of its users, and can therefore serve up local results even for queries without location modifiers.

9. Optimize website for Mobile

The more mobile-friendly our website is, the closer it will get to Google’s first page. Getting on first page of Google involves lot of efforts and time but it’s do-able.
By focusing on right keywords and efforts we can get your business and website visibility it deserve.

For more help with ranking higher on Google, visit our website: www.sochtek.com

Which One is Important for SEO HTTP OR HTTPS?

Posted on December 18, 2018 by admin

HTTPS websites are more secure according to Google and they start occupying the first page of Google’s SERP, because Google emphasizes more on online users security. As well as Google officially announced that switching your website over to HTTPS will also give you minor raking boost because Google prefers sites that are trusted, secure and certified.

And this is still important to understand the difference between HTTP and HTTPS. How to switch from HTTP to HTTPS? But main question is that what are the SEO Ranking benefits of HTTPS websites?

HTTP

The word http stands for Hypertext Transfer Protocol. This is system which is used for transfer and receives the information between user and web browser over the internet. The focus of this protocol is to give and take the data over the internet. Another main function of HTTP is how the information, data is represented to the user, but it never care about that how this data is gets from user to web browser and vice versa. This system is stateless means it does not remember anything about the previous session. This stateless functionality helps in more speed to transfer and receive data and it required less data also because it forgets the earlier web sessions. Http structure is very simple and mostly used to retrieve html pages.

HTTPS

This is mainly known as Secure Hypertext Transfer Protocol. This was developed to allow only authorized and secured transactions. HTTPS same as that of HTTP because it follows the same basic protocol but main difference is that it secures the confidential and important information to transfer and receive over the internet. This protocol secured the confidential important data in order to prevent unauthorized access. The HTTPS provide an extra layer of security to secure the important information and this layer is SSL (Secure Sockets Layer).This Layer provides three key layers of protection

SEO Advantage of using HTTPS websites

HTTPS websites are secured and certified, is main reason to keep your website in Google’s good ranking position. HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results. If a searcher found your website and another website quite similar, but your website uses HTTPS Url and another website uses simple HTTP URL, then preference will be given to your website. This is because your website is more secure and safe over the internet.

The following ways in which HTTPS help your SEO.

As stated above Google gives a little boost in raking to the HTTPS websites as compare to HTTP sites.

When data and information passes through HTTPS site, the confidential information is preserved and secure like credit card information, etc

So switching is the best method to stay in good position in search engines like Bing, Google etc. Along with all of the SEO benefits we discussed, HTTPS is a far more secure system for your website to operate. Security of your website and users is the most important aspect for switching from HTTP to HTTPS.

For more information about working of SSL layer please contact www.Sochtek.com

How to Succeed with Great PPC Campaigns and Management

Posted on November 28, 2018 by admin

Digital Marketing goal has to stand first in Google’s organic search. SEO is a base for getting your website ranked in search engines. But SEO – Search Engine Optimization process is time consuming and needs a lot of patience; this also required depth knowledge of how websites runs, works, etc. If one is not a web expert or SEO Executive and have limited time and knowledge and wants to stand first in Google ranking then PPC Campaigns is best and fastest option for him.

What PPC stand for?

As we all know that PPC stands for Pay Per Click. This is type of advertising in which you set a budget for your ads on particular platforms like Google, Bing, Facebook, Instagram, etc. There are many types of advertising forms such as Pay-per-impression or pay-per-view. These all work on the one thing that you pay only when someone click, views, impressions on your intended advertisement.

Pay Per Click advertisement plays an important role in your business success. t can be especially useful for specialized, time sensitive campaigns, to address directly competitors or to break into new geographic markets. However PPC advertisement can be far too expensive, time-consuming and temporary if use as sole approach for the Online Marketing presence. PPC Campaigns have broad category, which includes wide variety of platforms and mediums. The most popular PPC campaigns are Google ads and Social Media Advertising.

Google Ads: In Google ADS you have to pay Google as much you wish to have them list ads for your sites at the search engine listings. When someone clicks on your ads, you have to pay the cost per click (CPC) from your budget. Once your entire budget has been depleted, Google ceases to run your ads until you replenish your fund. The following are the different types of Google ads

Social PPC Ads: The paid social ads can also offer unmatched audience. After all these social medias have billions monthly of active users. Mainly Facebook have 1.55 billion of active users in month and also Facebook owns the Instagram so PPC ads world on both platforms parallel. The following are types of social ads platforms

How we get most out of PPC?

As PPC process is easy and simple but rushing can lead to disaster if we do not know the basic and main guidelines. The following are main Strategies to get most out of a PPC campaigns.

Create Goals

First make the Goal which you want from the advertisement. If the expectations and goals are not defined then there is only wastage of money and time.

Define the targeting people

Always remind yourself to whom you made this ad. When choosing keywords keep in mind what people and audience would search for and what they need. Your content on landing page is logically matched with the keywords. Just put yourself in the place of visitor.

What outcome you want

Determine what you would do if user once clicks on your paid advertisement. Would you like to attract visitors to landing page which further leads the visitor to your website for buying your service or product? Or would you like to drive traffic to your landing page for maximize visibility.

How would you know PPC Campaigns is success?

Set up a way to measure success before launching your ads. So that you will know which traffic is coming because of PPC ads or which is organic or direct.

Why use PPC or it Makes Sense to Use Pay-Per-Click Advertising

PPC Advertising is important thing for the website ranking and traffic. This thing is very useful when you want very fast results in a particular area, season, location, etc

PPC will supplement your SEO efforts

Seo is a long process is known to all, it takes time to optimize your website. But PPC ads will supplement your SEO process. As soon as your ad is live, it will appear on your targeted platform and you start getting instant results.

Create awareness about new product and service

Seo will work only if your target keywords are search by users. But the new products face this problem for targeting the audience because that does not know what to search for. So PPC ADS will help you make an awareness message right to your targeted audience.

To beat well known competitors

If you are just beginning to establish an online presence for your business in a space already dominated by large companies, it’s going to take some time to carve out your own space on the Search Engine Results Page (SERP.) Fortunately, however, ad placements cover up to 85% of the space above the fold, and 80% of search results contain Google Ads ad placements. This means that, even while you are working to establish your place in the organic results, you can buy visibility for those keywords that your larger competitors may be targeting organically.

If You Are a Non-Profit

Non-profits already contend with the challenge of limited budgets; often the price of competitive SEO can be out of reach. Fortunately, Google Ads can help. Through their Google Grants program, Non-profits can apply to receive $10,000 of in-kind Advertising per month through Google Ads.

Learn more and schedule your own PPC campaigns at sochtek.com because Sochtek India provides the best PPC Marketing Services in terms of best and positive results. Here if you want quick front page traffic on your website, we can help you to achieve that through our expertise and experience in PPC marketing. For more details please click here.

How Google Panda Updates will Impact SEO Ranking

Posted on November 14, 2018 by admin

Sochtek: In our previous post as we discuss about the positive and negative impacts of Google algorithms. The Google time by time changes its search techniques to give best and fair search results. In this post we will talk about Google Panda updates affects on different websites SEO.

Google Panda is a search filter firstly introduced in 2011 to stop sites with poor quality content from working their way to Google’s top search results. This was to make lower the rank of low quality sites and thus higher quality websites comes near the top of search engine results. Now question arises, how this change will and affects the website’s SEO.

Purpose of Google Panda Search Filter

The Google Panda is launches in order to eliminate low quality content or Spammy content trying to rank in search results. But Google only wants best, unique and useful data and content for its users. That’s why it is eliminating results that are not relevant or not useful because its users have requested it. There are many websites that are affected by the Panda updates.

How Panda search filter affects SEO?

Mainly those websites are strongly affected which uses Spammy, low quality, and duplicate content just for the sake of ranking and to stand high in the search engine. Many websites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads. Those websites which does not really care about the quality of content as much as the traffic they are getting from it. But these websites have to keep in mind that people want real, useful, quality content and Google is just trying to deliver its best to its users that its users deserve.

What type of content should be submitted

We should be more careful about the thing that we publish. Make sure that the content you publish and submit should be real, unique, original, high quality, and useful to the people and users. Do not make articles and blog posts to just attract more readers and viewers. Try to look and focus on the important keywords related to your post and website. It’s better to focus on developing good quality content rather than trying to optimize for any particular Google Algorithm. Good quality content basically content means fresh, informative, and interesting content.

Search Engine Optimization is not an easy thing which can improve your website ranking. If we provide good and fresh content to the website on regular basis then we don’t have to worry about any Google Algorithm Updates. To reach your goal most importantly creates good and unique content that people demands and perform white hat SEO techniques.
For any more information about Google Algorithms working please reach out at www.sochtek.com We always ready to help you with the most desired and updated information.

How Google Algorithms Updates Affect the SEO Ranking

Posted on November 2, 2018 by admin

Sochtek – In mathematics An Algorithm is a set of predefined rules and protocols to solve a problem in fixed number of steps. For example for solving the quadratic equation we have to follow some finite steps to find out the roots of the given quadratic equations.

Now we can also find the term Algorithms in Search Engines like Google, Yahoo, Bing etc.

Google Algorithms are slightly different from mathematics algorithms but they also follow definite rules and set of instructions to provide ranking to a particular website. For example whenever we type anything on search bar, the search engine returns with thousand of results in front of us to choose. But how a search engine decides what result should be shown to us and in what preference. So the answers are shown by search engines with set rules and regulation or principles better known as Algorithms.

Search engines like Google use a very complex algorithm to serve each search query made by online users. The following are the primary elements that have an impact on page’s ability to appear in the search results:

The Page Title, Meta Tags ( Meta Keywords and Meta Description)
Organic and natural links to website
Website’s performance on smart phones, etc.

How Google determine the website priority

Google Algorithms works by counting the number and quality of links to a website’s web page and it helps to determine the rough estimate of how important the website is. Good quality websites are likely to receive more organic links from other sites and have good SEO Ranking. The web page of the website that has more links will rise to the top of the page’s ranking because the algorithm assigns them a higher value in search results.

All calculations done by search engines like Bing and Google are very quick and frequent, therefore any changes in the elements that contribute to the web page ranking will also changes the website overall ranking. That’s why rankings assigned by Google Algorithms are fluid. A keyword that rank third may rise to first or fall to tenth if there is any change in web page’s content. In keyword search top positions are held by those website whose webmasters continuously keep doing SEO – Search Engine Optimization of their websites.

What happens when Google updates its Algorithms?

An each update in Google’s Algorithm is to tackle a specific problem that affect the search results that Google doesn’t want. Google frequently keeps updating its search ranking and search algorithms to provide the most relevant, fair and useful search results. Each year Google changes its algorithms around 500-700 times. Each small update in search engine’s algorithms affect hundred thousand websites even though some of these changes are minor and some are major. Sometimes the updates impact a larger percentage of sites and sometimes a smaller percentage of sites are affected.

Which websites are mainly affected

Which websites are not affected

Make sure website uses fair and legitimate SEO Techniques and focusing on White Hat SEO then website will rarely get affected by Google updates. We know Google Algorithms crawl for quality content with rich keywords to determine web-page ranking and we need to be perform SEO ethically and patiently.

Get Professional SEO Services in Chandigarh, Panchkula, Mohali, Kalka at affordable prices Contact www.Sochtek.com

“Why Search Engine Ranking Drop’s” – Sochtek

Posted on October 23, 2018 by admin

Every Business in this Scientific and modern era wants to grow its sales and customers. And in this online world, only those businesses can grow who can attract more and steady traffic to its website. A good SEO Ranking can give more traffic to a website, and for good Seo ranking a good SEO service is required. And in the last Google is the main thing and source of traffic and High ranking.

If the Search Engine Ranking of a website is high then website experience a good traffic that generate emails, phone calls, leads, sales, customer and if SEO Ranking of website is experience a drop then your website will lose traffic, sales, customers, business and etc.

There are many reasons for website traffic fall or drop, when you find out the cause of dropping then you can determine the actions to recover it. Sometimes fall in ranking can be naturally and temporary result of any action on your website.

Tracking Wrong Keywords: This reason means tracking of old and outdated keywords. Now day’s people use simple and natural language to find out their queries. That’s why they unable to find out their answer They type complete question into search bar of the search engines rather than specific keywords. So you have to update your strategy and keywords according to the latest language i.e. simple and natural.
Lost Links: Another one reason for falling ranking is losing good and high quality links. For example if you post your product and services on a classified website. If after sometime this website is disappeared or closed due to some reason, then those link is also disappear if it is high or good link. So to recover this reason we have to continually creating new high and good quality links.
Google Dance: The fluctuation in the ranking is general. The ranking is changes from one system to another, one place to another place and one variable to another variable. Buy this reason is valid for only small drop in the ranking.
Re-design and create new website: If you change the design of the exiting one website, then falling in ranking is must, regardless of how your new website is strong in Seo compare to the new one.
Low quality links: The low quality links leads to the search engine spamming. So don’t accumulate low quality links for a low price.
High competition from competitors: The steady fall in ranking, if you are doing everything for your SEO Ranking. The reason for this might be that your competitors doing the best job. Your website is never fully optimized because your competitors always doing something to improve their websites.
Changes in Google Algorithms: Many times we notice a drop in Search Engine Ranking which is not a result of activities related to your website. Google has made changes in its algorithms and strategies which results in a drop in ranking
Page Speed: One of another reason for ranking fall is slow load speed of page. How fast your page’s content loads will not decide your ranking but also user experience. When page loads take more time then bounce rate becomes higher and online users will distract from your website. Because users does not want to wait for your content.
Meta Information: The metas are the main thing for a successful SEO Ranking. The Search Engine only read your metas to find out the information about your website. So keep updates your metas according to the latest language and requirements.
Duplicate Data or Content: The duplicate data does not always results in falling of ranking. But when duplicate data is only use for the purpose of manipulate ranking, increase traffic then Goggle will penalize your website. The results of penalty will leads to the drop in the ranking and in worse case the Google will completely removed your website from the Google index and it will no longer to find out in search.

Avoid using shortcuts for increasing the website ranking and traffic.

For affordable SEO Services in Chandigarh, Mohali, Panchkula visit our website: www.sochtek.com

Search Engine Optimization for Startups

Posted on June 26, 2018 by admin

WHAT IS Search Engine Optimization (SEO)

It is process of calculating website’s ranking in Search engines like Google, Bing etc. The Process of SEO becomes 16 years old, but it’s momentum is increasing day by day.
A good SEO can make you a KING in no span and a bad SEO can ruin your sales and revenue.

The SEO has various parameters, but the most prominent are

1. On Page Optimization (Writing, Technical)

2. Off-Page Optimization

Additionally:-

The websites that are older have more domain value compared to those domains that are new in the online world. It also leads to good things, an established organization has an advantage in the form of SEO because their roots become older and stronger.

But there are still ample opportunities for the new business to gain traffic and build a strong SEO campaign. SEO has changed a lot over the years. As long as webmasters get their websites optimized as per search engines algorithms it’s the best practice to gain quality online search results.

Ranking

Rankings are not the end of SEO. Rankings are certainly still very important, but traffic and conversions are more emphasized. Do not fixate on rankings but focus on quality traffic and revenue growth. These are the metrics that will keep you in business. If the website is on the top spot for those keywords that don’t actually have traffic conversion, then one had spent a lot of time and money on an unhelpful SEO.

Deliver Content that Provides Value

There was a time when content creation – whether it was for web pages, e-commerce product pages, or blog posts – was all about incorporating the right number of keywords in the right place to show the search engines that your website is good for that search. Google is a lot smarter than keywords now. So smart, in fact, that it can determine when you’re providing the value that your visitors are looking for. So, the next step, once you’ve identified the right keywords, is to start producing high-quality content around those topics that provide real value for your customers. The simplest way to do this is by regularly updating your blog.

What to Avoid

There are some elements of old-fashioned SEO that we must avoid at all costs.

Duplicate content – Everything should be original and unique.
Over optimization – Stuffing of keywords or using exact match on anchor text should be avoided.
Blocking the search bots – There are some reasons to keep Google from indexing certain pages, just make sure that it’s only those pages and that you don’t block them from your whole site.
Spammy off-site link building – Forum discussion, blog comments, low quality articles posts on poor sites all look like low quality efforts to Google.

So hire someone to charge your website with Quality SEO. Invest in SEO to multiply revenue.

Contact : www.Sochtek.com

Various SEO Tactics for a Tiny /Small Website That Does Not Have Any Visitors and Traffic

Posted on May 14, 2018 by admin

The biggest confusion for organization’s having small or tiny website is that whether to invest their efforts in SEO or not. But some think that SEO should not be a priority.

In reality SEO is powerful than ever, and for one simple reason: Most sites are neglecting their SEO.

Here are the some SEO Tactics that your competitor does not know are as follows:

Expand Your Presence: For this you must be more concentrating and actively working on multiple platforms. Make as many profiles as for your company, brand, products etc. Think of this technique as marking your territory. Your SEO will organically improve because you’ll be in more places. It’s a simple yet powerful strategy you can start using today.

Fix the crawl errors: Don’t ignore 404 error or other URL related errors. URL errors are “specific errors that Google encountered when trying to crawl specific desktop or phone pages”. Some common examples are 404, DNS, and server errors. These errors are harmless but they have a big impact on your SEO.

Optimize your images: If you have a good impact with images in your website and these images are of small size (but not affect the quality of the image) it would result in faster loading and will lead the website into an SEO-friendly category.

Here are a few easy ways you can enhance your images SEO:

Latent Semantic Indexing: It’s a very powerful tool and gives your site a serious SEO boost. LSI is a process in which the Search Engine uses to find the related keywords in addition to your main keywords. In other words it finds the synonyms for the main keyword.

For Example if you write about the Instagram then you have to include the Social Media Network as an LSI Keyword.

Optimize Your Landing Page: By optimizing your landing page you will be driving Tons of traffic to your landing page. Here are a few easy ways you can enhance your SEO:

Spy on Your Competitors’ Keywords: Keep a strong check on your competitors’ keywords, compare your own performance to that of your competitor. The keywords that they are using, their monthly search volume, and traffic amount.

Fix Your Broken Links: Don’t keep any broken links. If a site has lots of broken links, search engines will view stop accessing your website. Make sure all of your links, both internal and external, are alive and healthy.

Join question-and-answer sites: People are hungry for knowledge. That’s why so many people post on Q&A sites like Yahoo! Answers and Quora. In this write the best answer to that question that does not have many answers. By doing this, you’re accomplishing two things at once. First, you’re helping the person asking. Second, you’re getting attention to your links and exposing your answers to countless readers.

Use infographics: For your infographics to be super powerful, you need two things:

Don’t overlook the content when creating infographics. Overlooking the content leads to nonperforming infographics. Get your infographic designed and written with at least 2,000 words of high-quality content. Because Google won’t index the text on the infographic itself, writing long-form content will give you extra ranking power.

SEO is more alive than ever before. If you want Business, Visitors, and Traffic on your site then you have to have a firm grasp of SEO principles. But if you stay up-to-date with SEO, your site will improve by leads while your competitors’ sites will get left behind.

For more information about the SEO techniques please click here

Website Design & Development

SEO & SMO

Online Stores

Online Marketing

Sochtek Addon’s

HTTP

HTTPS

SEO Advantage of using HTTPS websites

The following ways in which HTTPS help your SEO.

Https adds extra layer for the transmission of traffic

It verifies the communicated website and server

It prevent the tampering by third party

It makes your website more secure for online users

It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.