Category Archives: PPC

What is Citations and why are these important for SEO?

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Citations are one of the most important factors in local SEO.

In layman’s language it means getting your business listed on quality websites. It doesn’t require your website to be linked, but it needs your business name and address and business phone number to be listed on quality websites. This Google and other search engines crawls and give relevant importance to your business.

In SEO, citations are referred as “mentions” of your business on other websites and web pages. A local citation is anywhere where the business name, address, and phone number are all together listed. In the Local SEO world, it is commonly known as ‘NAP’.

But citations should come from authoritative websites, because having your business listed on high-quality websites is going to help you more in the search engine rankings than being listed on low-quality websites. Therefore, one of your local SEO strategies should be to first target as many high quality and authoritative websites as you can. Once we start getting citations from these websites, we can gradually expand our reach. It’ll boost your local business with a strong citation profile and that will help you in achieving higher search engine rankings.

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Consistent citations are important. Make sure there are no inconsistencies.

Business Name, Business Address, and Business Phone Number structure and use it exactly across the web. Do not change it.

For instance, “SEO Service in Chandigarh” and “SEO Company in Chandigarh” is an examples of inconsistency. If we are using different business names, addresses, and phone numbers while creating citations then our website’s SEO value will get diminished.

Do not change your (Business Name, Business Address, Business Phone Number) NAP unless absolutely necessary. If you have to, make sure you change ALL your previously created citations with the new information.

The important thing to note here is that citations are “mentions” — even if there is no link back to your website. If a third-party website mentions your website, it can be referred as a citation. And it doesn’t matter if that website has created a backlink to your website or not.

A very common example is that of online view of the users, customers on the website and the online yellow pages or other directory websites. In online directories, businesses details are often listed and mentioned, but links are not always created back to the websites of those businesses. Those listings or mentions are known as citations.

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Why Are Citations Important?

In SEO, citations are very important and it can make up to 25% of the local SEO factors. They are considered a crucial SEO search engine ranking factor. The more citations to our business website leads to better positioning of our website  and finally leads to get higher search engine rankings.

In other words, a business with more citations is going to appear higher in the search engine rankings than a business with fewer citations.

Citations are also important because search engines acquire important business-related information from these listings. They become all the more crucial for small businesses, because a lot of independent business owners don’t have well optimized websites.

Sources to Get Citations

A few possible sources from where you can get them:

Third-Party Websites

Third-party websites such as Yelp, Foursquare, and HotFrog etc. are regularly crawled by search engines (Bing, Google, etc.). We need to have as many citations on these websites so when search engines crawlers crawl they find our business in these websites.

Local Blogs

Local blogs are also a great places to get our business mentioned. We can find many interesting local blogs by running a simple Google search. The best thing about using this search string is that the blogs that do appear in the SERPs are likely to have a good reputation in the eyes of search engines. They are likely to be well established and will give us better SEO value. So we should try and publish guest posts on good established blog post websites to get a good citation and even a back link to our site.

Local Business Directories

Every local area has a local online business directory. Search engines pay a lot of attention to these local business directories — especially the ones that are spam-free. These local business directories should be in our important list to get your business cited.

Reviews / Feedback

We should Try getting 5 star reviews and feedback from our clients. Reviews that we get on websites like Google,Facebook, Yelp, Zomato etc from our clients are very valuable. A good quality review for our business can multiple the sales within days and a a bad review can affect adversely. This plays a very important role of citation. Search engines keep crawling the reviews with stars and provide relevant search results that user is looking for. If a search result that user comes across has a negative review to our business it will adversely affect our business growth and a positive feedback or a review will convert the lead into sales immediately via citation.
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So in order to achieve our business goals of getting a higher search engine ranking and generating more online sales, we need to pay special attention to this prominent factor i.e. citations. Hence we should always keep getting high-quality backlinks from authoritative websites,customers,users,etc with positive reviews for our business.
For more information about latest SEO techniques please visit www.Sochtek.com

How to Succeed with Great PPC Campaigns and Management

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Digital Marketing goal has to stand first in Google’s organic search. SEO is a base for getting your website ranked in search engines. But SEO – Search Engine Optimization process is time consuming and needs a lot of patience; this also required depth knowledge of how websites runs, works, etc. If one is not a web expert or SEO Executive and have limited time and knowledge and wants to stand first in Google ranking then PPC Campaigns is best and fastest option for him.
Google PPC

What PPC stand for?

As we all know that PPC stands for Pay Per Click. This is type of advertising in which you set a budget for your ads on particular platforms like Google, Bing, Facebook, Instagram, etc. There are many types of advertising forms such as Pay-per-impression or pay-per-view. These all work on the one thing that you pay only when someone click, views, impressions on your intended advertisement.

Pay Per Click advertisement plays an important role in your business success.  t can be especially useful for specialized, time sensitive campaigns, to address directly competitors or to break into new geographic markets. However PPC advertisement can be far too expensive, time-consuming and temporary if use as sole approach for the Online Marketing presence. PPC Campaigns have broad category, which includes wide variety of platforms and mediums. The most popular PPC campaigns are Google ads and Social Media Advertising. 

Google Ads: In Google ADS you have to pay Google as much you wish to have them list ads for your sites at the search engine listings. When someone clicks on your ads, you have to pay the cost per click (CPC) from your budget. Once your entire budget has been depleted, Google ceases to run your ads until you replenish your fund. The following are the different types of Google ads

Search Ads

Local Ads

Display Ads

Social PPC Ads: The paid social ads can also offer unmatched audience. After all these social medias have billions monthly of active users. Mainly Facebook have 1.55 billion of active users in month and also Facebook owns the Instagram so PPC ads world on both platforms parallel. The following are types of social ads platforms

Facebook

Instagram

LinkedIn

How we get most out of PPC?

As PPC process is easy and simple but rushing can lead to disaster if we do not know the basic and main guidelines. The following are main Strategies to get most out of a PPC campaigns.

Create Goals

First make the Goal which you want from the advertisement. If the expectations and goals are not defined then there is only wastage of money and time.

Define the targeting people

Always remind yourself to whom you made this ad. When choosing keywords keep in mind what people and audience would search for and what they need. Your content on landing page is logically matched with the keywords. Just put yourself in the place of visitor.

What outcome you want

Determine what you would do if user once clicks on your paid advertisement. Would you like to attract visitors to landing page which further leads the visitor to your website for buying your service or product? Or would you like to drive traffic to your landing page for maximize visibility.

How would you know PPC Campaigns is success?

Set up a way to measure success before launching your ads. So that you will know which traffic is coming because of PPC ads or which is organic or direct.

Why use PPC or it Makes Sense to Use Pay-Per-Click Advertising

PPC Advertising is important thing for the website ranking and traffic. This thing is very useful when you want very fast results in a particular area, season, location, etc

PPC will supplement your SEO efforts

Seo is a long process is known to all, it takes time to optimize your website. But PPC ads will supplement your SEO process. As soon as your ad is live, it will appear on your targeted platform and you start getting instant results.

Create awareness about new product and service

Seo will work only if your target keywords are search by users. But the new products face this problem for targeting the audience because that does not know what to search for. So PPC ADS will help you make an awareness message right to your targeted audience.

To beat well known competitors

If you are just beginning to establish an online presence for your business in a space already dominated by large companies, it’s going to take some time to carve out your own space on the Search Engine Results Page (SERP.) Fortunately, however, ad placements cover up to 85% of the space above the fold, and 80% of search results contain Google Ads ad placements. This means that, even while you are working to establish your place in the organic results, you can buy visibility for those keywords that your larger competitors may be targeting organically.

If You Are a Non-Profit

Non-profits already contend with the challenge of limited budgets; often the price of competitive SEO can be out of reach. Fortunately, Google Ads can help. Through their Google Grants program, Non-profits can apply to receive $10,000 of in-kind Advertising per month through Google Ads.

Learn more and schedule your own PPC campaigns at sochtek.com because Sochtek India provides the best PPC Marketing Services in terms of best and positive results. Here if you want quick front page traffic on your website, we can help you to achieve that through our expertise and experience in PPC marketing. For more details please click here.

Google Adwords / Pay Per Click or Facebook PPC Manimajra Chandigarh

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Sochtek India: The PPC stands for PAY PER CLICK. PPC Campaign is the most effective marketing method or tool on the internet today. After using this campaign the user does not rely on the natural organic search ranking because PPC provides quick traffic to our website. Paid Search Marketing or Pay per Click campaign is an easy and simple way to get traffic for your website through various major search engines like Google, Bing, Yahoo, etc. Now a day’s Facebook and Twitter have taken an extra advantage in PPC marketing.

PPC Sochtek India Company & Pay Per Click services & Chandigarh & Manimajra

Under the PPC campaign, the advertisers use the publisher’s website (Goggle/Facebook) to market their products through attractive and catchy ads which attract online users. A publisher like Google or Facebook gets the charge that is paid by the advertisers like website owners when a customer or user clicks on that ad . When a user clicks on the links, those links direct the user to the product’s website. At the same time, the product provider used to pay some amount to the search engines like Google.

The following are involved in a PPC Campaign:

1) Advertiser (Product or service seller)
2) Publisher (Search Engines)
3) Landing Page
4) Online Visitors
5) Social Media Websites – Facebook and Twitter

Workflow of PPC Advertisement

  • First of all, advertisers have an online account if he does not have one, then create the account first. And loads the account with some amount.
  • Then advertiser creates the ad and links the list of associated keywords with the ad
  • Now advertiser decides how much he/she will be able to pay for the ad, each time when some user clicks on that ad
  • On the visitor’s side, if some online user enters the keyword related to his needs on the search engine and enters the search button.
  • The search engine searches the matching ads and places them in front of the user.
  • If the user clicks on the advertiser’s ad, the link directs the user to the product seller’s website.
  • And on the same time, the product provider gives some amount to the Publisher.

Sochtek India, Chandigarh provides the best PPC Services, Website development, Search Engine Optimization, Social Media Optimization, Clickbank, and Clickfunnel services in Chandigarh and Tricity in terms of best and positive results. And here if you want quick front page traffic on your website, we can help you to achieve that through our expertise and experience in PPC marketing and Google AdWords. For more details please click here.