Simple Steps for Online Business Promotion through Internet Marketing

What is promotion?

Promotion is an act or activity or publicity of a product, service, or item. It’s a way to introduce the public or group of human beings to your products and service. In the current scenario, promotion is the new backbone of every industry. All types of industries are conducting promotion campaigns.

What is online promotion?

Online promotion is a way to promote their services on the www (World Wide Web) or Internet. Web marketing, eMarketing (electronic marketing), or Internet marketing is used for the marketing of products or services over the internet. Online promotion is a very successful strategy for gaining publicity.

Why promotion is important.

Promotion is important because it helps sell a product and attracts more potential customers.

Online Business Promotion through Internet Marketing

Produce Direct Sales: online promotion is very helpful for generating sales or traffic on your website. Web site promotion is important because your website gets browsed by internet users across the world. Promoting your website allows others to see the website on computers, smartphones, pads, etc., and gives high traffic to your website. This is especially important if you have a business website. For the promotion of any website SEO (Search Engine Optimization), SMO (social media optimization), and other many types of strategies are used. Improve Brand knowledge: online promotion not only generates sales but is helpful in creating a brand of your product. International companies who have gained substantial goodwill in the market are known by their brand name like Samsung, Hyundai, Nokia, Sony, Microsoft, etc. Internet promotion (SEO or SMO) not only increases your sales but also improves your brand value. How promote your business on the internet? Here is a list of a few things that we should use in promoting our business online through internet marketing

Contact Sochtek India for Your online business promotion

On Page Optimization Tips to Improve Search Engine Rankings

Search engine optimization (SEO) is basically divided into two parts i.e. on page optimization and off page optimization. In my recent post, I have discussed about off page optimization techniques and here I’m going to discuss about some important aspects and tips of on-page optimization.

What is On Page Optimization?

First of all we need to know about on page optimization and how we can get this done in few hours. On page SEO is one of the initial steps of SEO which every webmaster should do to initiate the process. On page SEO not only rank well in a search engine but also improve the readability of your website. What can be done on the pages of website comes under on page optimization. On-page optimization means working on the web-page directly. Updating title, tags etc and then uploading the page through ftp or Cpanel . Here we come more in details…

On Page Optimization Techniques

Title Optimization: Title is firstly indexed by the search engines and then responds to user search queries. Page title should be between 50 to 60 characters and must consist of important keyword. Meta tag optimization: Meta tags play very important role in on page optimization and provide information regarding the webpage. These Meta keywords and Description.

Important HTML tags: Some HTML tags that are used to highlight important areas of website to give more user attention. Tags like H1, H2, Strong (Bold), em (Italic) etc. The text inside H1 is given very high priority by the search engines. Keyword optimization: The content of the site should be written in such a way that it can be easily crawled by search engine and is user friendly and readable for visitors. We should not stuff too many keywords because this will make our site unreadable. Some points to focus on:

Link optimization: It is one of the most important aspects that we need to consider while doing on page optimization. Optimize all inbound and outbound links for search engines and also give better navigation to all visitors.

Image Optimization: The website images must be well optimized because search engines don’t crawl images. Define each image with an appropriate title or ALT text. The image name should be meaningful.

How to Get First or on Top in Google Search Engine www.Sochtek.com

This is true that 99%  users clicks on the first page of the Google’s search results. This means we have lost many things or leads if our website is not coming on first page of Google. Getting on first the page first page of the Google is not so easier but not impossible. Google has played a very important role in leveling the outcome of results so it’s a very difficult task and a goal for local and small businesses. It takes lot of efforts, technically studying each and every page, understanding the content etc for getting a rank on first page of search engines.

1.How to get business to show up on Google

Firstly change the setting of your website such that it can be indexed. If our site isn’t showing up on the first page, we can always verify it, by performing a search for our business name in. This will save our time from scrolling through results of other pages.

Search Engine Index SEO in Chandigarh

2.How to get business to show up on Google

Getting on the first page of Google is not only a common goal among small business owners, but also a very feasible one. Google is built around providing information that, according to its users, is the most relevant and important. As a result—and even in the case with paid ads—a bigger company or budget does not equate to top rank. Google has several ranking factors that determine the paid, local, and organic results for user queries. If we are following the webpages of our website with these factors, then we can absolutely get on the first page of Google.

The practice of aligning our website with SEO Ranking factors is called search engine optimization (SEO). We can start with each individual page’s SEO instead of starting SEO of whole website at once. Each page should be optimized to show up on the first page of Google for its own unique queries.

3. How do use the SEO to get on the first page of the Google

SEO is a process of affecting the online visibility of a website or a web page in a search engine results. It improves the website for search engine such that it ranks higher with specific keywords based on web page’s content.

4. How Google works

Google works by crawling the web page, taking stock of millions of web pages that exit and store them in stack. When a user searches for a particular thing (he types a word or phrase into the search box), Google searches through it’s more organized index (rather than the whole web) to quickly come up with relevant results. An SEO optimized website helps search engines to read easily through web crawlers. So they can more quickly scan, index and retrieve your website.

5. Put Keywords on right place

To make your web pages easier to read by Google, you must first determine what information you want them to obtain when they read or crawl your web-page. In other words, for which search queries we want Google to serve our page in results? Also, keywords don’t have to be just one word—they refer to the words or phrases users’ type into the search box in Google.

6. Choose the Right Keywords

Optimize your website in chandigarh

The keywords that we have to select need to be ones that our customers or users are going to use. To find this, it’s best to put our-self in the shoes of our customers and figure out what they would search for based on their priorities and experiences.

7. Do Not work on Keyword Stuffing!

Using excessive keywords in the content is called keyword stuffing, which is a BAD SEO practice. The key to getting on first page of Google is through providing high-quality content for the keywords we are trying to rank for. Our web-page needs to provide the information users are trying to obtain when they type those keywords into Google.

8. Location

Another SEO strategy to get on the first page of Google is to make sure our website clearly indicates our city/or geographic area. This can be done by updating GEO information on contact page, and potentially also through blog posts and services pages. When a user searches: “our industry” + ”our city”, Google will pick up that information and show our business as “near me” search results. Google also uses IP addresses to identify the location of its users, and can therefore serve up local results even for queries without location modifiers.

9. Optimize website for Mobile

The more mobile-friendly our website is, the closer it will get to Google’s first page. Getting on first page of Google involves lot of efforts and time but it’s do-able.
By focusing on right keywords and efforts we can get your business and website visibility it deserve.

For more help with ranking higher on Google, visit our website: www.sochtek.com

What are Structure Data and How It Is Important for SEO?

Google keeps on updating its search algorithms and the latest update in keyword search is based on Structure Data Presentation. Earlier when we use to search any topic, website, online Store, recipes, products, services, etc we use to see its information with respect to title, description etc.

But now searched are more refined and results are shown in much more presentable manner and it increases user’s reading habit. The extra information that is shown is the operational time, statistics, list, name, address, etc. The Extra information that you see next to our results is known as Structure Data. For example if your we searching for Seo Company Chandigarh, then along with company ‘s name additional information such as working hours, pricing, address and stars to indicate positive reviews is also presented.

What is Structure data?

There are lot of searches that are perfect for human being or an online users but these characters are meaningless to web crawlers. Search Engine bots are not so smart to understand all this because Search Engines cannot understand the language of humans. That’s why Structure data was introduced. Structure data is a simple HTML code or a Database. These can simply added to the page’s HTML markup. After that the search engines use this HTML code to generate rich snippets (which are small piece of extra information such as address, rating, images, maps, hours, etc). Structure data helps the search engine to better understand what the content is specifically about. Moreover, it will allow users to calculate the value of a website.

Seo Company Chandigarh

What we can do with Structure Data?

With structure data you can talk with search engine regarding what and how information is shown about a web page on your website. Like the rating of the product, NAP of the company, etc. So structured data is a tool you can use to tell Google (in a way it understands what you’re saying) detailed information about a page on your website. Search engines will able to use this information to create informative (rich) search results. And audiences love these rich snippets. With structured data we can make it easier for web crawlers to determine company basics, such as NAP (name, address, place) data, as well as more complex information such articles, events, products, blogs, etc. on our website.

How we got started with Structure data?

Google Structure data markup helper is one of the most useful and free tool to start with Structure data. This tool enhances Google’s understanding of content on our website. To do so with Google’s Structure Data Markup Helper, submit a web page to the Google’s Structured Data Markup helper and use your mouse to “tag” different page elements. When we are done with tagging, the Data Markup Helper will generate a sample HTML code with micro data marked up. Then we can download this code and incorporate it our website’s Header or Footer file.

Seo Company Chandigarh

Third party services

There are also other services to start with Structure data like schema.org. On Schema.org we can find the entire structured data markup supported by the search engines. This makes Schema.org a large collection of pieces of code.Schema.org provides a collection of html tags that webmasters can use to mark up their pages for easy search engine recognition. Google’s Structured Data Helper also provides micro data markup for easily incorporating into our website. One can use Schema.org to find the markup needed for a particular page. Don’t think structure data is only an SEO strategy. But it is much more than that. It is foundation for machines to understand our website content. With use of structure data the voice machine like Google, Siri, and Alexa are reading and understanding their content efficiently and effectively.

Seo Company Chandigarh

Good for SEO

Don’t ignore structured data. Organic search is getting increasingly competitive. Any additional information you can give to search engines can help:

All in all, it’s very important to understand that structured data is very important, as it will increase visibility in search engine results pages.

For more information about Structure Data please visits our website: www.Sochtek.com

Kindle eBook Reader – Amazon

Good Books are best friends for today, tomorrow and forever. But with the arrival of new technology the era is of white pages is a part of history now. Amazon’s Kindle ebook reader is an example of Electronic Book Reader.

A book is consisting of mainly 2 things:
1) The information in the form of words and pictures.
2) Paper, ink, front and back cover images.
Most important is book’s cover, that’s why authors lot of efforts in making their books more attractive.

kindle book

Let’s discuss about electronic book reader by Amazon i.e. Kindle

How to Read A EBook On Kindle?
A electronic eBook reader is small, portable computer or tab gadget (device) i.e. use to read books known as eBooks ( electronic books) which are digitally accessible in MS Word file, Adobe PDF, HTML, etc. Further one can store large number of books in form of eBooks in his electronic device the kindle. The new Kindle version from Amazon’s, can hold up to 1,400 titles (books, newspapers, magazines and blogs) in its memory. One can connect his kindle device with internet through Wi-Fi The original Kindle had a port that allowed users to save titles to a memory card, extending the device’s capacity, which appealed to people who like the idea of having an electronic library that takes up very little physical space.

Feature of kindle eBook reader

  1. Portability: One can send any type of web page, blog, article, novel, story, etc directly on kindle device. Further it’s available for both Chrome and Firefox.
  2. Convenience: It is easy to use and handle. The perfect size, light weight, brightness for late night reading makes kindle best for use. Another great feature is that we can change the font size based on what suit to us.
  3. Font Size: Kindle provides 8 different font size choices, which means a lot to the comfort ability of the reader.
  4. Line Spacing: There are three options for line spacing in kindle. We can view an eBook in three different formats, like Mobile view, Tablet view and last is kindle eBook reader view.
  5. Location: The “Location” on a Kindle device is a way to keep track of your reading progress in a book in the absence of page numbers. Location numbers begin with “1” and go as high as necessary to chart the entire ebook. It’s the Kindle equivalent of pages. Because page count is irrelevant in a digital format that can be resized, Amazon made another standard to use for syncing location on your multiple devices. Each location is 128 bytes of data.
  6. Buttons: The touch screen feature of Kindle with additional buttons for moving forward and backward is like icing to a cake. These buttons help readers to move between the pages. USB Port: The higher version of kindle device also provides USB Port for mp3 files.
  7. Battery: Kindle has great battery backup. A single charge can last for 1 month if we do not attach it to Wi-Fi port. Otherwise it last for 4 to 5 weeks
  8. No Eyes Pain: The screen of kindle i.e. paperwhite is specially designed to prevent glare and eyes stain. Unlike phones or tablets, the Kindle is really easy on your eyes and is very comfortable to read on. It seems like we are actually reading the book. The Kindle’s E Ink Pearl technology and monochrome matte screen combination provides sharp and clear text.
  9. Travel Companion: The device is small and easy to hold with light in weight and easier to carry anywhere we go. Plus no worries about the folded edges of the book pages. It can save the all your entire book library.
  10. Improve your Vocabulary: The Kindle has an in-built dictionary from the New Oxford American Dictionary and provides instant definition lookups while you read. All the words looked up in the dictionary are automatically added to your Vocabulary Builder to enable you to remember the new words you learn.
  11. Share Books with Friends and Family: With the Kindle, you can easily lend books to other people who have an Amazon account, without having to worry about them not returning the book to you. The book is loaned for a predetermined period of time, during which you don’t have access to it, and then it will be returned back to you. Basically, you’ll always get your books back if you share them on Kindle!

At Sochtek we are working on Kindle projects. If you have an eBook and you want to get that published on Kindle we are here to help. From font size, type, layout, ebook structure, ebook front and back cover to whole eBook formatting for Kindle we have a specialized team to handle all this work.

We have recently uploaded couple of eBooks on Kindle, please check here:

How Google Algorithms Updates Affect the SEO Ranking

Sochtek – In mathematics An Algorithm is a set of predefined rules and protocols to solve a problem in fixed number of steps. For example for solving the quadratic equation we have to follow some finite steps to find out the roots of the given quadratic equations.

Now we can also find the term Algorithms in Search Engines like Google, Yahoo, Bing etc.

Google Algorithms are slightly different from mathematics algorithms but they also follow definite rules and set of instructions to provide ranking to a particular website. For example whenever we type anything on search bar, the search engine returns with thousand of results in front of us to choose. But how a search engine decides what result should be shown to us and in what preference. So the answers are shown by search engines with set rules and regulation or principles better known as Algorithms.

Google Algorithum

Search engines like Google use a very complex algorithm to serve each search query made by online users. The following are the primary elements that have an impact on page’s ability to appear in the search results:

  1. The Page Title, Meta Tags ( Meta Keywords and Meta Description)
  2. Organic and natural links to website
  3. Website’s performance on smart phones, etc.

How Google determine the website priority

Google Algorithms works by counting the number and quality of links to a website’s web page and it helps to determine the rough estimate of how important the website is. Good quality websites are likely to receive more organic links from other sites and have good SEO Ranking. The web page of the website that has more links will rise to the top of the page’s ranking because the algorithm assigns them a higher value in search results.

All calculations done by search engines like Bing and Google are very quick and frequent, therefore any changes in the elements that contribute to the web page ranking will also changes the website overall ranking. That’s why rankings assigned by Google Algorithms are fluid. A keyword that rank third may rise to first or fall to tenth if there is any change in web page’s content. In keyword search top positions are held by those website whose webmasters continuously keep doing SEO – Search Engine Optimization of their websites.

What happens when Google updates its Algorithms?

An each update in Google’s Algorithm is to tackle a specific problem that affect the search results that Google doesn’t want. Google frequently keeps updating its search ranking and search algorithms to provide the most relevant, fair and useful search results. Each year Google changes its algorithms around 500-700 times. Each small update in search engine’s algorithms affect hundred thousand websites even though some of these changes are minor and some are major. Sometimes the updates impact a larger percentage of sites and sometimes a smaller percentage of sites are affected.

Which websites are mainly affected

Which websites are not affected

Make sure website uses fair and legitimate SEO Techniques and focusing on White Hat SEO then website will rarely get affected by Google updates. We know Google Algorithms crawl for quality content with rich keywords to determine web-page ranking and we need to be perform SEO ethically and patiently.

Get Professional SEO Services in Chandigarh, Panchkula, Mohali, Kalka at affordable prices Contact www.Sochtek.com

“Why Search Engine Ranking Drop’s” – Sochtek

Every Business in this Scientific and modern era wants to grow its sales and customers. And in this online world, only those businesses can grow who can attract more and steady traffic to its website. A good SEO Ranking can give more traffic to a website, and for good Seo ranking a good SEO service is required. And in the last Google is the main thing and source of traffic and High ranking.

If the Search Engine Ranking of a website is high then website experience a good traffic that generate emails, phone calls, leads, sales, customer and if SEO Ranking of website is experience a drop then your website will lose traffic, sales, customers, business and etc.

search-engine

There are many reasons for website traffic fall or drop, when you find out the cause of dropping then you can determine the actions to recover it. Sometimes fall in ranking can be naturally and temporary result of any action on your website.

Avoid using shortcuts for increasing the website ranking and traffic.

For affordable SEO Services in Chandigarh, Mohali, Panchkula visit our website: www.sochtek.com

Step by Step Ecommerce Website Development and Designing

Ecommerce is the activity of buying and selling products on online services or over the internet. This is the best method to prove your value brand products and services to online as well as offline customers. If you are looking to sell your products and services online, then go for an ecommerce website. Sochtek provides designing, developing, and programming of eCommerce websites. They create eCommerce websites with Go Daddy, Shopify and etc.

What is an Ecommerce website?

Ecommerce websites are places where online users can purchase a product and service online through the internet. The payment goes through secure SSL certification. The providers have to buy payment gateway methods and secure SSL certificates. And the users have to pay the payments through credit card or net banking methods.

Ecommerce website

Top e-commerce websites

These are some of the most popular examples of e-commerce websites across the world (in no particular order)

The following are the steps to create Ecommerce website

Firstly you have a product to sell in the market before you start with ecommerce website. After this you start development and designing of the website.

Decide on your product: If you’ve been dreaming of setting up an online storefront for a while, then you may already have a product in mind that you’d like to sell. Whether it’s something you make, like handcrafted furniture or handmade soap, or something you’ve found a source for at wholesale prices so you can sell it off at a profit, every ecommerce store has to start with a product.

Domain of ecommerce website: To sell a wide variety of products, services and to develop a brand name, then a custom domain name is must. A domain name helps in

Design of Online Store: Many website hosting platforms provide a wide variety of customizable, easy-to-use, beautifully designed themes. You can easily demo or preview our themes with your store to make the best choice. Select a theme that represents your brand and allows you to showcase your products in the best light possible.

Payments: There are two key aspects of payments for your ecommerce website: how customers are going to pay you, and how you are going to get those payments into your own bank account. In many cases, this means finding a third party payment processor to act as the go-between.

Like

Add products

Test the checkout

Look after SEO

One thing that is very important in creating your ecommerce website is Search Engine Optimization (SEO). Use the latest guidance on SEO to help people find your ecommerce website, products, and services online.
For more information visit sochtek.com

White Hat Seo Techniques- A Smart Small Startup for Business

Sochtek – Seo is big ocean, so if you want to increase your website traffic doesn’t focus on improving your SEO really fast and quickly. There are many different SEO techniques to increase the traffic of a website. But in this post we discuss about the White Hat Seo Techniques. All those working on SEO Service have already known about the term White hat Seo, it is technique or we can say formula to get top search results for the particular Keywords. This technique follows all the rules and guidelines set by the Google and other search engines. White Hat Seo focuses more on humans than Search Engines.

White Hat SEO Service Chandigarh

White Hat Seo Strategies

The following are the Top Techniques of White Hat Seo

If you want best search ranking, start producing long form of content.SEO content is what that can make or break your business.

Building links through info graphics is one of the best white hat SEO Techniques you can EVER use. Visual content attracts much attention in social media than plain text content.

It is nothing just finds out the external broken links on website. And point this broken links to content. This process is time consuming but it’s really worth to spend.

You need to spend 20% of time on creating content but 80% on promoting. Yes, the real challenge lies in promoting content. Getting links from link roundups is beneficial for two reasons.

Contact Sochtek.com for various SEO Techniques and Services.

Do Blog Posts Helps in SEO – Sochtek

Sochtek India – SEO is a very important tool for the growth and development of a company’s products and  services. It’s a very essential component for successful marketing of a company. It helps in higher ranking in the search results for your organization’s website. If a particular keyword starts ranking high in search engines search,  there will be significant increase in online visitors and they won’t mind spending money on your products and services online. In all these things, THE BLOGGING can give you a boost in ranking and above your competitors.

Here ARE SOME BENEFITS OF SEO BY A REGULAR BLOG POST

Website Development Chandigarh

A well written and targeted website content can boost your Search Engine Optimization.

For more information on SEO Services visit our website www.sochtek.com