Category Archives: Google Index

What is Citations and why are these important for SEO?

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Citations are one of the most important factors in local SEO.

In layman’s language it means getting your business listed on quality websites. It doesn’t require your website to be linked, but it needs your business name and address and business phone number to be listed on quality websites. This Google and other search engines crawls and give relevant importance to your business.

In SEO, citations are referred as “mentions” of your business on other websites and web pages. A local citation is anywhere where the business name, address, and phone number are all together listed. In the Local SEO world, it is commonly known as ‘NAP’.

But citations should come from authoritative websites, because having your business listed on high-quality websites is going to help you more in the search engine rankings than being listed on low-quality websites. Therefore, one of your local SEO strategies should be to first target as many high quality and authoritative websites as you can. Once we start getting citations from these websites, we can gradually expand our reach. It’ll boost your local business with a strong citation profile and that will help you in achieving higher search engine rankings.

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Consistent citations are important. Make sure there are no inconsistencies.

Business Name, Business Address, and Business Phone Number structure and use it exactly across the web. Do not change it.

For instance, “SEO Service in Chandigarh” and “SEO Company in Chandigarh” is an examples of inconsistency. If we are using different business names, addresses, and phone numbers while creating citations then our website’s SEO value will get diminished.

Do not change your (Business Name, Business Address, Business Phone Number) NAP unless absolutely necessary. If you have to, make sure you change ALL your previously created citations with the new information.

The important thing to note here is that citations are “mentions” — even if there is no link back to your website. If a third-party website mentions your website, it can be referred as a citation. And it doesn’t matter if that website has created a backlink to your website or not.

A very common example is that of online view of the users, customers on the website and the online yellow pages or other directory websites. In online directories, businesses details are often listed and mentioned, but links are not always created back to the websites of those businesses. Those listings or mentions are known as citations.

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Why Are Citations Important?

In SEO, citations are very important and it can make up to 25% of the local SEO factors. They are considered a crucial SEO search engine ranking factor. The more citations to our business website leads to better positioning of our website  and finally leads to get higher search engine rankings.

In other words, a business with more citations is going to appear higher in the search engine rankings than a business with fewer citations.

Citations are also important because search engines acquire important business-related information from these listings. They become all the more crucial for small businesses, because a lot of independent business owners don’t have well optimized websites.

Sources to Get Citations

A few possible sources from where you can get them:

Third-Party Websites

Third-party websites such as Yelp, Foursquare, and HotFrog etc. are regularly crawled by search engines (Bing, Google, etc.). We need to have as many citations on these websites so when search engines crawlers crawl they find our business in these websites.

Local Blogs

Local blogs are also a great places to get our business mentioned. We can find many interesting local blogs by running a simple Google search. The best thing about using this search string is that the blogs that do appear in the SERPs are likely to have a good reputation in the eyes of search engines. They are likely to be well established and will give us better SEO value. So we should try and publish guest posts on good established blog post websites to get a good citation and even a back link to our site.

Local Business Directories

Every local area has a local online business directory. Search engines pay a lot of attention to these local business directories — especially the ones that are spam-free. These local business directories should be in our important list to get your business cited.

Reviews / Feedback

We should Try getting 5 star reviews and feedback from our clients. Reviews that we get on websites like Google,Facebook, Yelp, Zomato etc from our clients are very valuable. A good quality review for our business can multiple the sales within days and a a bad review can affect adversely. This plays a very important role of citation. Search engines keep crawling the reviews with stars and provide relevant search results that user is looking for. If a search result that user comes across has a negative review to our business it will adversely affect our business growth and a positive feedback or a review will convert the lead into sales immediately via citation.
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So in order to achieve our business goals of getting a higher search engine ranking and generating more online sales, we need to pay special attention to this prominent factor i.e. citations. Hence we should always keep getting high-quality backlinks from authoritative websites,customers,users,etc with positive reviews for our business.
For more information about latest SEO techniques please visit www.Sochtek.com

How to Get Website Indexed in Search Engine

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Sochtek: The main motive of getting a website launched is to get a web existence around the web world. But a website starts getting users and visitors if its optimized in a right manner in search engines. First and foremost thing is to get the website indexed in search engine and then start promoting it through digital marketing and attract new visitors.

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But it has been seen website’s don’t get indexed or crawled by search engines so easily.

There are a lot of areas that need to be considered for getting the website indexed by search engines like Google, Bing, Yahoo, etc. These are as follows:

Domain Name: Variation in the domain name also results in non-indexing of the website. Make sure your website is indexed through a www domain or a non-WWW domain.
For E.g. https://sochtek.com or https://www.sochtek.com, they both look similar but they are two different URLs according to the Search Engines.

Site Map: If your website is newer and not indexed by the search engine, then it can be solved by making sure that your sitemap is uploaded on the server and then requesting search engines to crawl your web pages.

Robot.txt: Robots.txt, if present, is the first thing that a search engine bot looks up when crawling a website. It’s used by webmasters to provide instructions to search engine bots while crawling a site. If the robots.txt file carries instructions not to crawl a specific page then it won’t be crawled by search engines and won’t be getting indexed.

Duplicate Content: Search Engines Optimization gives foremost importance to quality and original content. The content has to be Genuine and self-written. Under no circumstances the used content shouldn’t be Copied Content. Because while search engines (like Bing and Google) find the same content on different sites they often get confused as to which URLs to be indexed…

NO INDEX: Check and make sure that your website does have NO INDEX Meta tag. This will prevent robots from crawling your website and search engines will not index your website.

Long time to Load: The website has to open in 1-2 seconds. The longer the time the website takes in opening that prevents the website from being indexed. Search Engines make multiple attempts to access the webpage of your website, but if it’s taking long in loading then search engines can skip the entire page.

No incoming links: The website should have quality links. If the website is not having relevant theme-based incoming links from other websites, then it creates difficulty for search engines in indexing the website.

Seo Spamming: There are many black hat SEO techniques that spammers use to get a high rank in a very small time. Search engines like Google, Bing, etc. keep a regular check on this type of spam.

The above are the most common types of reasons that search engines are unable to index user’s websites. To get the solutions and get your site crawled and indexed by Google and other major search engines please feel free to contact Sochtek India . We are here to help you for your web needs.

Importance of Google My Business (GMB) in Optimizing Local SEO

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Sochtek – For Local Search Engine Optimization (SEO) there are several factors that affect the business ranking through search in search engines.. like social, links, citations, on-page optimization, reviews and GMB.

Some surveys showed that Google My Business is the most important factor for Local SEO.

An important step in any local SEO Strategy is to get your business verified via” Google My Business”(GMB) listing.

It increases the chance of a business service, product showing in Google’s local area, local finder, Google maps etc. Moreover Google has added some more great features to the GMB that businesses should take the advantage of to enhance their GMB Page listing to grab more viewer attraction-and this thing automatically increases business ranking in search.

What is GMB?

GMB Google My Business is a local business listing which Google provides to all businesses for free. This listing includes the information about the company or business, like their address, phone number, working hours, reviews, distance, types of payment accepted and many more. Fill in all the information carefully because GMB is a powerful tool for driving consumers to the business. It also levels the searches and SEO Ranking chances which allow every business to achieve a prominent listing place.

When some online user searches your business name, your GMB listing will appear next to the top search results.

Why GMB is important

Every businessman wants to be placed on TOP in Google so that he or she can make his business with more online queries.

For example if you enter an internet search, no matter what browser you use, you usually receive results based on your location.

These local search results are critical to getting found and allowing customers to review your business. Also known as Google Places, Google My Business makes it easier for customers to find information about your business online, including hours of operation, contact information and directions – all across multiple devices.

Optimize your Google My Listing

Many local businesses just claim their GMB listing and forget about it. But it needs to be updated on a regular basis or intervals. What most businesses don’t realize is that there are a variety of other features. Google gives you that you can use to optimize your Google My Business listing and several reasons why you should frequently check your business listing to ensure that its accuracy stays intact.

Suggest an edit option

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A GMB listing suggests an edit option. This option enables an online user to edit the listing and these changes get updated LIVE without giving any notification. That’s why it’s very important to regularly check your GMB dashboard to ensure that no one has made unwanted changes in your listing.

Know this place Option

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This is also an important feature of the GMB listing that encourages the online users who are familiar with your service, product and business to ask questions, so that Google can learn more about your business and company. Keep a regular check on your listing for questions and answers. And this is a great opportunity to hear directly from your customers and respond to them.

Description

Google allows adding a description to the GMB listing. Business descriptions of 750 characters are allowed but only 250 characters show up before they get cut off in the knowledge panel. Make sure you carefully create your business description and put vital information with keywords like city, timings, etc.

Photos, Images and Video

Add high quality business photos and images and details of your company and its product. This helps customers to know more about your company. Now we can also add video and it’s a new feature that Google has added. We can add a 30 seconds video about business to grab more attention from online users.

Online Review

Reviews are a very important part for any business and google gives great value to “genuines reviews” and it brings good ranking in Search Engines. That’s why Google encourages business owners to ask their customers and online users for online reviews, because genuine online reviews help you to stand out among the large online market. Make sure you respond to every review of the customer’s weather it is bad or good. This shows that you have care for your potential customer.

Booking Button

The new booking button feature of the GMB listing can also optimize your business. If you have any business that relies on customers appointments like a dental clinic, Barber shop and hairdresser, etc. Now people can now book an appointment directly with your Google My Business listing.
Contact Sochtek India for setting up, growth and optimizing the Google My Business page listing at www.Sochtek.com

Which One is Important for SEO HTTP OR HTTPS?

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HTTPS websites are more secure according to Google and they start occupying the first page of Google’s SERP, because Google emphasizes more on online users security. As well as Google officially announced that switching your website over to HTTPS will also give you minor raking boost because Google prefers sites that are trusted, secure and certified.

And this is still important to understand the difference between HTTP and HTTPS. How to switch from HTTP to HTTPS? But main question is that what are the SEO Ranking benefits of HTTPS websites?

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HTTP

The word http stands for Hypertext Transfer Protocol. This is system which is used for transfer and receives the information between user and web browser over the internet. The focus of this protocol is to give and take the data over the internet. Another main function of HTTP is how the information, data is represented to the user, but it never care about that how this data is gets from user to web browser and vice versa. This system is stateless means it does not remember anything about the previous session. This stateless functionality helps in more speed to transfer and receive data and it required less data also because it forgets the earlier web sessions. Http structure is very simple and mostly used to retrieve html pages.

HTTPS

This is mainly known as Secure Hypertext Transfer Protocol. This was developed to allow only authorized and secured transactions. HTTPS same as that of HTTP because it follows the same basic protocol but main difference is that it secures the confidential and important information to transfer and receive over the internet. This protocol secured the confidential important data in order to prevent unauthorized access. The HTTPS provide an extra layer of security to secure the important information and this layer is SSL (Secure Sockets Layer).This Layer provides three key layers of protection

  • 1. Encryption: Encrypt the exchange data in order to keep it safe
  • 2.Data Integrity: No one can modify and corrupt the data during transfer
  • 3.Authentication: This proves that users communicate with secured website.

SEO Advantage of using HTTPS websites

HTTPS websites are secured and certified, is main reason to keep your website in Google’s good ranking position. HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results. If a searcher found your website and another website quite similar, but your website uses HTTPS Url and another website uses simple HTTP URL, then preference will be given to your website. This is because your website is more secure and safe over the internet.

The following ways in which HTTPS help your SEO.

  • 1. Increase the ranking

As stated above Google gives a little boost in raking to the HTTPS websites as compare to HTTP sites.

  • 2. Preserve the data

When data and information passes through HTTPS site, the confidential information is preserved and secure like credit card information, etc

  • 3. It provides more security and privacy

Https adds extra layer for the transmission of traffic

It verifies the communicated website and server

It prevent the tampering by third party

It makes your website more secure for online users

It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.

So switching is the best method to stay in good position in search engines like Bing, Google etc. Along with all of the SEO benefits we discussed, HTTPS is a far more secure system for your website to operate. Security of your website and users is the most important aspect for switching from HTTP to HTTPS.

For more information about working of SSL layer please contact www.Sochtek.com

Some Recurring SEO Tasks Keep in Mind for Significant Ranking of Website

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As we heading towards the end of another good year (2022), it’s time is to review some recurring SEO techniques. We have to review broken links, Plug-ins, speed of different pages, old content, functionality and layout of pages in major browsers. How perfectly one has optimized his website but it needs a constant and up to date maintenance. A basic SEO will never fulfill this, it needs a constant moving process. A full fledged process of doing different SEO things is much more needed and it cannot be stopped.
Some-Recurring-SEO-Tasks-Keep-in-Mind-for-Significant-Ranking-of-Website
There are many tasks that we perform once or twice a week or we do them quarterly in SEO. Hence it’s equally important to REVIEW what we did throughout the weeks and months. It’s necessary to make sure the SEO work that we did has not produced any causes or issues in any other areas. It would help us to get more from our work and help us to for a new head start. Plus we will get a powerful advantage over competitors. The following are the recurring tasks that we have to review

1. Broken Links

Over passage of time the links from various web-pages get moved, deleted or disappear. It seems a minor change, but over time this can have a significant impact on our website. Mostly when it results into broken links and such broken links are not resolved.

It’s easy to fix some broken links on the spot by updating the main navigation when core pages are moved or deleted. It can be more complicated when internal links within content come into play.

2. Quality and Updated Content

The content development is a task that we mostly perform weekly or monthly. But we have to create it regularly. We might come across the existing content that we have on our website has become irrelevant and not meeting our requirements and standards and it needs to be improved. This can happen for many reasons

i. Example – There is a news about an industry that is no longer relevant and useful

ii. Example – Page of a website has changed so content of such page is irrelevant andmust be deleted.

So the solution for this is just rewriting the content, adding additional information, and even including images, data, and links to other external resources. Just remember – longer isn’t always better. We should aim to answer our visitors’ queries clearly and concisely. Skip the fluff. If we want to convey anything try within 750 words, there won’t be anything gained by inflating it to 3,000 words.

3. Speed of page

We already know that speed of webpage plays a very significant role in SEO. Websites like Gtmetric, Google Speed Optimization etc give a very high importance while checking the optimization of website. If page takes more time than 3-4 seconds, then it results in 5 % reduction in online reader engagement. In order to ensure our website loads quickly, we need to understand hypertext markup language (HTML), cascading style sheets (CSS), (PHP) and JavaScript at a bare minimum.

If a page loads within three seconds, then it’s  good to go. If it typically taking longer than that, it’s time to work on getting the web-page optimized. One can also contact Sochtek.com for optimization of website’s speed.

4. WordPress Plug-in

The Word press plug-ins includes CSS and JavaScrip and it also includes fonts, icons, etc. There are several plugins that take enormous time in loading and this has tremendous and adverse impact on web-page’s speed.  It has been seen there are some plugins that also make the entire website inaccessible. It’s very important to review WordPress plugins regularly – not just in terms of having the most current version, but also in terms of whether the author has kept the plug-in updated with current standards.

For more information visit our website: www.Sochtek.com

“Why Search Engine Ranking Drop’s” – Sochtek

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Every Business in this Scientific and modern era wants to grow its sales and customers. And in this online world, only those businesses can grow who can attract more and steady traffic to its website. A good SEO Ranking can give more traffic to a website, and for good Seo ranking a good SEO service is required. And in the last Google is the main thing and source of traffic and High ranking.

If the Search Engine Ranking of a website is high then website experience a good traffic that generate emails, phone calls, leads, sales, customer and if SEO Ranking of website is experience a drop then your website will lose traffic, sales, customers, business and etc.

search-engine

There are many reasons for website traffic fall or drop, when you find out the cause of dropping then you can determine the actions to recover it. Sometimes fall in ranking can be naturally and temporary result of any action on your website.

  • Tracking Wrong Keywords: This reason means tracking of old and outdated keywords. Now day’s people use simple and natural language to find out their queries. That’s why they unable to find out their answer They type complete question into search bar of the search engines rather than specific keywords. So you have to update your strategy and keywords according to the latest language i.e. simple and natural.
  • Lost Links: Another one reason for falling ranking is losing good and high quality links. For example if you post your product and services on a classified website. If after sometime this website is disappeared or closed due to some reason, then those link is also disappear if it is high or good link. So to recover this reason we have to continually creating new high and good quality links.
  • Google Dance: The fluctuation in the ranking is general. The ranking is changes from one system to another, one place to another place and one variable to another variable. Buy this reason is valid for only small drop in the ranking.
  • Re-design and create new website: If you change the design of the exiting one website, then falling in ranking is must, regardless of how your new website is strong in Seo compare to the new one.
  • Low quality links: The low quality links leads to the search engine spamming. So don’t accumulate low quality links for a low price.
  • High competition from competitors: The steady fall in ranking, if you are doing everything for your SEO Ranking. The reason for this might be that your competitors doing the best job. Your website is never fully optimized because your competitors always doing something to improve their websites.
  • Changes in Google Algorithms: Many times we notice a drop in Search Engine Ranking which is not a result of activities related to your website. Google has made changes in its algorithms and strategies which results in a drop in ranking
  • Page Speed: One of another reason for ranking fall is slow load speed of page. How fast your page’s content loads will not decide your ranking but also user experience. When page loads take more time then bounce rate becomes higher and online users will distract from your website. Because users does not want to wait for your content.
  • Meta Information: The metas are the main thing for a successful SEO Ranking. The Search Engine only read your metas to find out the information about your website. So keep updates your metas according to the latest language and requirements.
  • Duplicate Data or Content: The duplicate data does not always results in falling of ranking. But when duplicate data is only use for the purpose of manipulate ranking, increase traffic then Goggle will penalize your website. The results of penalty will leads to the drop in the ranking and in worse case the Google will completely removed your website from the Google index and it will no longer to find out in search.

Avoid using shortcuts for increasing the website ranking and traffic.

For affordable SEO Services in Chandigarh, Mohali, Panchkula visit our website: www.sochtek.com