Category Archives: Google Algorithms

Promote Your Website through Google Adwords Campaigning

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As we all are aware Google is the #1 search engine and millions of search queries are performed every day. Each site owner or webmaster wants his or her site to rank at a higher position in Google. Want higher web traffic which can ultimately lead to an increase in business.

“This can be done through SEO or Google Adwords”

About search engine optimization (SEO) we have already discussed in our previous article and here we will come with another concept i.e. PAID ADS or Google Adwords?

What is Google Adwords?

Google Adwords campaigning is an online pay-per-click (PPC) advertisement service that allows the advertiser to post their ads to target specific keywords. These ads are visible in Google search results under “Ads by Google” geographically or across the world as sponsored links.

If a user searches with a specific keyword and the ad appears under sponsored ads it will be considered as Google paid ads. If the ad is clicked then the advertiser pays only for that specific click or ad link. The advertiser has total control over their ad text, daily budget, and how much they want to pay per click.

How keyword competing ads are ranked?

The appearance of the add-in Google search result page is determined by a combination of two aspects one is click-through rate (CTR) i.e. how many times your ad is clicked as compared to other listed ads and the other is how much the Jo lodestar 2002. advertiser agrees to pay per click to Google or you can say the highest paying advertiser must-wins the top position.

What are the advantages of using Adwords?

  • Firstly sign-up for your own Adwords campaign
  • Decide your monthly budget
  • Start Keywords analysis and choose a keyword that fits best for your products
  • Categorize your keywords and then give the appropriate title and brief description for each category
  • Setup bids for each keyword according to competition
  • To watch the performance of your keywords, set up Google conventional tool on your website
  • Eliminate or add keywords based on their performance
  • Raise your bids for important keywords
  • Get keyword report at the end of the month and do performance analysis.

What is Citations and why are these important for SEO?

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Citations are one of the most important factors in local SEO.

In layman’s language it means getting your business listed on quality websites. It doesn’t require your website to be linked, but it needs your business name and address and business phone number to be listed on quality websites. This Google and other search engines crawls and give relevant importance to your business.

In SEO, citations are referred as “mentions” of your business on other websites and web pages. A local citation is anywhere where the business name, address, and phone number are all together listed. In the Local SEO world, it is commonly known as ‘NAP’.

But citations should come from authoritative websites, because having your business listed on high-quality websites is going to help you more in the search engine rankings than being listed on low-quality websites. Therefore, one of your local SEO strategies should be to first target as many high quality and authoritative websites as you can. Once we start getting citations from these websites, we can gradually expand our reach. It’ll boost your local business with a strong citation profile and that will help you in achieving higher search engine rankings.

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Consistent citations are important. Make sure there are no inconsistencies.

Business Name, Business Address, and Business Phone Number structure and use it exactly across the web. Do not change it.

For instance, “SEO Service in Chandigarh” and “SEO Company in Chandigarh” is an examples of inconsistency. If we are using different business names, addresses, and phone numbers while creating citations then our website’s SEO value will get diminished.

Do not change your (Business Name, Business Address, Business Phone Number) NAP unless absolutely necessary. If you have to, make sure you change ALL your previously created citations with the new information.

The important thing to note here is that citations are “mentions” — even if there is no link back to your website. If a third-party website mentions your website, it can be referred as a citation. And it doesn’t matter if that website has created a backlink to your website or not.

A very common example is that of online view of the users, customers on the website and the online yellow pages or other directory websites. In online directories, businesses details are often listed and mentioned, but links are not always created back to the websites of those businesses. Those listings or mentions are known as citations.

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Why Are Citations Important?

In SEO, citations are very important and it can make up to 25% of the local SEO factors. They are considered a crucial SEO search engine ranking factor. The more citations to our business website leads to better positioning of our website  and finally leads to get higher search engine rankings.

In other words, a business with more citations is going to appear higher in the search engine rankings than a business with fewer citations.

Citations are also important because search engines acquire important business-related information from these listings. They become all the more crucial for small businesses, because a lot of independent business owners don’t have well optimized websites.

Sources to Get Citations

A few possible sources from where you can get them:

Third-Party Websites

Third-party websites such as Yelp, Foursquare, and HotFrog etc. are regularly crawled by search engines (Bing, Google, etc.). We need to have as many citations on these websites so when search engines crawlers crawl they find our business in these websites.

Local Blogs

Local blogs are also a great places to get our business mentioned. We can find many interesting local blogs by running a simple Google search. The best thing about using this search string is that the blogs that do appear in the SERPs are likely to have a good reputation in the eyes of search engines. They are likely to be well established and will give us better SEO value. So we should try and publish guest posts on good established blog post websites to get a good citation and even a back link to our site.

Local Business Directories

Every local area has a local online business directory. Search engines pay a lot of attention to these local business directories — especially the ones that are spam-free. These local business directories should be in our important list to get your business cited.

Reviews / Feedback

We should Try getting 5 star reviews and feedback from our clients. Reviews that we get on websites like Google,Facebook, Yelp, Zomato etc from our clients are very valuable. A good quality review for our business can multiple the sales within days and a a bad review can affect adversely. This plays a very important role of citation. Search engines keep crawling the reviews with stars and provide relevant search results that user is looking for. If a search result that user comes across has a negative review to our business it will adversely affect our business growth and a positive feedback or a review will convert the lead into sales immediately via citation.
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So in order to achieve our business goals of getting a higher search engine ranking and generating more online sales, we need to pay special attention to this prominent factor i.e. citations. Hence we should always keep getting high-quality backlinks from authoritative websites,customers,users,etc with positive reviews for our business.
For more information about latest SEO techniques please visit www.Sochtek.com

How to Get Website Indexed in Search Engine

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Sochtek: The main motive of getting a website launched is to get a web existence around the web world. But a website starts getting users and visitors if its optimized in a right manner in search engines. First and foremost thing is to get the website indexed in search engine and then start promoting it through digital marketing and attract new visitors.

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But it has been seen website’s don’t get indexed or crawled by search engines so easily.

There are a lot of areas that need to be considered for getting the website indexed by search engines like Google, Bing, Yahoo, etc. These are as follows:

Domain Name: Variation in the domain name also results in non-indexing of the website. Make sure your website is indexed through a www domain or a non-WWW domain.
For E.g. https://sochtek.com or https://www.sochtek.com, they both look similar but they are two different URLs according to the Search Engines.

Site Map: If your website is newer and not indexed by the search engine, then it can be solved by making sure that your sitemap is uploaded on the server and then requesting search engines to crawl your web pages.

Robot.txt: Robots.txt, if present, is the first thing that a search engine bot looks up when crawling a website. It’s used by webmasters to provide instructions to search engine bots while crawling a site. If the robots.txt file carries instructions not to crawl a specific page then it won’t be crawled by search engines and won’t be getting indexed.

Duplicate Content: Search Engines Optimization gives foremost importance to quality and original content. The content has to be Genuine and self-written. Under no circumstances the used content shouldn’t be Copied Content. Because while search engines (like Bing and Google) find the same content on different sites they often get confused as to which URLs to be indexed…

NO INDEX: Check and make sure that your website does have NO INDEX Meta tag. This will prevent robots from crawling your website and search engines will not index your website.

Long time to Load: The website has to open in 1-2 seconds. The longer the time the website takes in opening that prevents the website from being indexed. Search Engines make multiple attempts to access the webpage of your website, but if it’s taking long in loading then search engines can skip the entire page.

No incoming links: The website should have quality links. If the website is not having relevant theme-based incoming links from other websites, then it creates difficulty for search engines in indexing the website.

Seo Spamming: There are many black hat SEO techniques that spammers use to get a high rank in a very small time. Search engines like Google, Bing, etc. keep a regular check on this type of spam.

The above are the most common types of reasons that search engines are unable to index user’s websites. To get the solutions and get your site crawled and indexed by Google and other major search engines please feel free to contact Sochtek India . We are here to help you for your web needs.

How Google Panda Updates will Impact SEO Ranking

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Sochtek: In our previous post as we discuss about the positive and negative impacts of Google algorithms. The Google time by time changes its search techniques to give best and fair search results. In this post we will talk about Google Panda updates affects on different websites SEO.

Google Panda is a search filter firstly introduced in 2011 to stop sites with poor quality content from working their way to Google’s top search results. This was to make lower the rank of low quality sites and thus higher quality websites comes near the top of search engine results. Now question arises, how this change will and affects the website’s SEO.

Purpose of Google Panda Search Filter

The Google Panda is launches in order to eliminate low quality content or Spammy content trying to rank in search results. But Google only wants best, unique and useful data and content for its users. That’s why it is eliminating results that are not relevant or not useful because its users have requested it. There are many websites that are affected by the Panda updates.

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How Panda search filter affects SEO?

Mainly those websites are strongly affected which uses Spammy, low quality, and duplicate content just for the sake of ranking and to stand high in the search engine. Many websites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads. Those websites which does not really care about the quality of content as much as the traffic they are getting from it. But these websites have to keep in mind that people want real, useful, quality content and Google is just trying to deliver its best to its users that its users deserve.

What type of content should be submitted

We should be more careful about the thing that we publish. Make sure that the content you publish and submit should be real, unique, original, high quality, and useful to the people and users. Do not make articles and blog posts to just attract more readers and viewers. Try to look and focus on the important keywords related to your post and website. It’s better to focus on developing good quality content rather than trying to optimize for any particular Google Algorithm. Good quality content basically content means fresh, informative, and interesting content.

Search Engine Optimization is not an easy thing which can improve your website ranking. If we provide good and fresh content to the website on regular basis then we don’t have to worry about any Google Algorithm Updates. To reach your goal most importantly creates good and unique content that people demands and perform white hat SEO techniques.
For any more information about Google Algorithms working please reach out at www.sochtek.com We always ready to help you with the most desired and updated information.

How Google Algorithms Updates Affect the SEO Ranking

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Sochtek – In mathematics An Algorithm is a set of predefined rules and protocols to solve a problem in fixed number of steps. For example for solving the quadratic equation we have to follow some finite steps to find out the roots of the given quadratic equations.

Now we can also find the term Algorithms in Search Engines like Google, Yahoo, Bing etc.

Google Algorithms are slightly different from mathematics algorithms but they also follow definite rules and set of instructions to provide ranking to a particular website. For example whenever we type anything on search bar, the search engine returns with thousand of results in front of us to choose. But how a search engine decides what result should be shown to us and in what preference. So the answers are shown by search engines with set rules and regulation or principles better known as Algorithms.

Google Algorithum

Search engines like Google use a very complex algorithm to serve each search query made by online users. The following are the primary elements that have an impact on page’s ability to appear in the search results:

  1. The Page Title, Meta Tags ( Meta Keywords and Meta Description)
  2. Organic and natural links to website
  3. Website’s performance on smart phones, etc.

How Google determine the website priority

Google Algorithms works by counting the number and quality of links to a website’s web page and it helps to determine the rough estimate of how important the website is. Good quality websites are likely to receive more organic links from other sites and have good SEO Ranking. The web page of the website that has more links will rise to the top of the page’s ranking because the algorithm assigns them a higher value in search results.

All calculations done by search engines like Bing and Google are very quick and frequent, therefore any changes in the elements that contribute to the web page ranking will also changes the website overall ranking. That’s why rankings assigned by Google Algorithms are fluid. A keyword that rank third may rise to first or fall to tenth if there is any change in web page’s content. In keyword search top positions are held by those website whose webmasters continuously keep doing SEO – Search Engine Optimization of their websites.

What happens when Google updates its Algorithms?

An each update in Google’s Algorithm is to tackle a specific problem that affect the search results that Google doesn’t want. Google frequently keeps updating its search ranking and search algorithms to provide the most relevant, fair and useful search results. Each year Google changes its algorithms around 500-700 times. Each small update in search engine’s algorithms affect hundred thousand websites even though some of these changes are minor and some are major. Sometimes the updates impact a larger percentage of sites and sometimes a smaller percentage of sites are affected.

Which websites are mainly affected

  • Low quality content sites
  • Spammy content sites
  • Websites that are using black hat SEO Techniques
  • Websites that are focusing on stuffing of keywords

Which websites are not affected

  • If a website optimizer is following the set rules and directions mentioned by Google and this is providing a web users with a great and better experience.
  • Following White Hat SEO Techniques
  • No low quality links
  • No spammy content

Make sure website uses fair and legitimate SEO Techniques and focusing on White Hat SEO then website will rarely get affected by Google updates. We know Google Algorithms crawl for quality content with rich keywords to determine web-page ranking and we need to be perform SEO ethically and patiently.

Get Professional SEO Services in Chandigarh, Panchkula, Mohali, Kalka at affordable prices Contact www.Sochtek.com

Google Adwords / Pay Per Click or Facebook PPC Manimajra Chandigarh

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Sochtek India: The PPC stands for PAY PER CLICK. PPC Campaign is the most effective marketing method or tool on the internet today. After using this campaign the user does not rely on the natural organic search ranking because PPC provides quick traffic to our website. Paid Search Marketing or Pay per Click campaign is an easy and simple way to get traffic for your website through various major search engines like Google, Bing, Yahoo, etc. Now a day’s Facebook and Twitter have taken an extra advantage in PPC marketing.

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Under the PPC campaign, the advertisers use the publisher’s website (Goggle/Facebook) to market their products through attractive and catchy ads which attract online users. A publisher like Google or Facebook gets the charge that is paid by the advertisers like website owners when a customer or user clicks on that ad . When a user clicks on the links, those links direct the user to the product’s website. At the same time, the product provider used to pay some amount to the search engines like Google.

The following are involved in a PPC Campaign:

1) Advertiser (Product or service seller)
2) Publisher (Search Engines)
3) Landing Page
4) Online Visitors
5) Social Media Websites – Facebook and Twitter

Workflow of PPC Advertisement

  • First of all, advertisers have an online account if he does not have one, then create the account first. And loads the account with some amount.
  • Then advertiser creates the ad and links the list of associated keywords with the ad
  • Now advertiser decides how much he/she will be able to pay for the ad, each time when some user clicks on that ad
  • On the visitor’s side, if some online user enters the keyword related to his needs on the search engine and enters the search button.
  • The search engine searches the matching ads and places them in front of the user.
  • If the user clicks on the advertiser’s ad, the link directs the user to the product seller’s website.
  • And on the same time, the product provider gives some amount to the Publisher.

Sochtek India, Chandigarh provides the best PPC Services, Website development, Search Engine Optimization, Social Media Optimization, Clickbank, and Clickfunnel services in Chandigarh and Tricity in terms of best and positive results. And here if you want quick front page traffic on your website, we can help you to achieve that through our expertise and experience in PPC marketing and Google AdWords. For more details please click here.

A Brief Introduction about Google Penguin Updates

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Google give a code named “Google Penguin” to its algorithm update which was announced on April 24, 2012. This update was aimed to decrease the ranking of websites that are not following Google’s Webmaster Guidelines or violating them.This is mainly for websites which are using Black-hat SEO techniques, such as websites using keyword stuffing,websites which are participating in link schemes, websites using cloaking, deliberatecreation of duplicate content and many others.

Penguin update started its working on April 24, 2012 but Google officially announced its name after two days. Penguin update affected 3.1% of search queries in English, about 3% queries of language like German, Chinese, Arabic and many others which are from “highly-spammed” language.

On May 25, 2012 Google unveiled the latest Penguin update called Penguin 1.1. According toMatt Cutts, it was supposed to affect less than one-tenth of a percent of English searches. The main principle behind this update was to penalizewebsites which are using manipulative techniques to achieve high ranking.Penguin 3 was released on Oct. 5, 2012 which affected 0.3% of queries.

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Major Difference between GooglePenguin and Previous Updates:

A series of updates called Google Panda which was first appeared in February 2011 was released by Google before Penguin. The main aim behind Panda update was to downrank websites that were providing poor user experience i.e. BAD Content. Google Panda updates follow the logic by which Google’s human quality rates determine a website’s quality.

In January 2012, “Page Layout Algorithm Update” was released that targets websites with “Little Content Above the Fold”.

The overall goal that Panda, Penguin, and Page Layout Update lead is to display higher quality websites at the top of Google’s search results.
Penguin Feedback Form:

Google prepared a feedback form for users. That is of two types:

  • First to report “webspam”. This form is for those users who want to report that any webspam is still ranking high.
  • The second form is for users who think that their site is unfairly hit by the update. There is one more form known as reconsideration form with the help of Google Webmaster Tools which is for the 700,000 sites who received an email stating their sites demonstrated unusual linking.

Some tips for a website to recover from Penguin Update:

  • “Delete” Bad links: Find out the links that you think are bad for your site and delete them if it is possible.
  • Destroy: If there are any bad links that are pointing to your internal page or pages – and not your home page – then you need to delete those pages so that they can produce a 404 error. This will lead you to start fresh content and also avoid the penalty of bad links. And if there are so many bad links to your home page then you need to consider completely your current site and domains and start over somewhere else.
  • Dilute: Dilute your bad links by getting more good natural links.

After all, you need to wait until the next “Penguin Data Refreshes” that will tell you whether your website has recovered or not.

For White Hat SEO please contact Sochtek India’s leading “SEO Company“

Promote Your Website through Google Adwords Campaigning

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As we all are aware Google is the #1 search engine and millions of search queries are performed every day. Each site owner or webmaster wants his or her site to rank at a higher position in Google. Want higher web traffic which can ultimately lead to an increase in business.

“This can be done through SEO or Google Adwords”

About search engine optimization (SEO) we have already discussed in our previous article and here we will come with another concept i.e. PAID ADS or Google Adwords?

What is Google Adwords?

Google Adwords campaigning is an online pay-per-click (PPC) advertisement service that allows the advertiser to post their ads to target specific keywords. These ads are visible in Google search results under “Ads by Google” geographically or across the world as sponsored links.

If a user searches with a specific keyword and the ad appears under sponsored ads it will be considered as Google paid ads. If the ad is clicked then the advertiser pays only for that specific click or ad link. The advertiser has total control over their ad text, daily budget, and how much they want to pay per click.

How keyword competing ads are ranked?

The appearance of the add-in Google search result page is determined by a combination of two aspects one is click-through rate (CTR) i.e. how many times your ad is clicked as compared to other listed ads and the other is how much the Jo lodestar 2002. advertiser agrees to pay per click to Google or you can say the highest paying advertiser must-wins the top position.

What are the advantages of using Adwords?

  • Productivity: Advertiser has benefit from Google Adwords reports and statistics that helps advertisers to determine which keywords, price, and ads are most productive. This will really help advertisers to get the best outcome on possible investment.
  • Fast Results: You can get rapid results from your advertisement because Google spread your ad all over the internet and your long waiting period for Google indexing for your website will finish soon, also getting rapid traffic and fast response.
  • Budget Control: Control over your ad’s budget is totally in the hands of advertisers. There is no monthly limit opposed by Google to the advertisers and only a $5 setup fee is required after that advertisers can choose how much they will pay per click from $0.5 to $50 and when your budget went your ad will be removed automatically, so advertiser doesn’t overspend.
  • Target Audience: Advertiser can choose geographically where he or she wants their ad to appear. Suppose a user wants to sell woolen clothes through his website he would prefer his ad to appear in those areas where it’s cold or winters are approaching but not in warm areas where people are using fans. Always choose a keyword that fits best to your product and services, so an advertiser can reach relevant customers.
Start your PPC campaigning
  • Firstly sign-up for your own Adwords campaign
  • Decide your monthly budget
  • Start Keywords analysis and choose a keyword that fits best for your products
  • Categorize your keywords and then give the appropriate title and brief description for each category
  • Setup bids for each keyword according to competition
  • To watch the performance of your keywords, set up Google conventional tool on your website
  • Eliminate or add keywords based on their performance
  • Raise your bids for important keywords
  • Get keyword report at the end of the month and do performance analysis.