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Importance of Interactive Website to Businesses

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What is a Website? What is the internet?
We come across the above 4 terms every day, but do we know the exact meaning of these, and if these would have been not there in the current scenario what our life would have been? Has anybody thought of this? A big Answer NO……

What is a Website? In layman’s language website is a collection of web pages having text and images. These images and text can describe from needle to airplane on a web page. It can be described with an additional medium like video files, sound files, animation, etc. Hence a graphical presentation of a product in form of web pages is a website.

With the internet, the same website can be accessed anywhere in the world at the same time on millions of computers.

What is Internet?
Internet is a medium that connects your computer with the main server and downloads the files that you have requested on your computer from the main server.

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Arrows shows- the flow of the internet

Importance of Website?
Website is a frame of individual, a picture of the organization; website depicts what an enterprise actually does. Through website, we can easily word out the products and services an organization is providing. We can easily communicate with the organization or the enterprise for our specific requirements.

There are so many advantages that can be achieved by anyone from personal or professional use. If you have a business, a website will become a great virtual presence of what you’re doing and you’re your organization is offering. A website is a tool to advertise your products or services online. One can communicate and can provide online support.

The development of a website is not as difficult as it might seem. With help of online tutorials over the internet, one can easily learn how to develop a good website. Besides this, you can always hire professionals to develop a website. Basic is HTML as designing language and Photoshop as designing tool one must know if he wants to design a site of his own. For advance developing there are other programming languages like XHTML, CSS, JavaScript, PHP, .asp etc.

Later we can discuss optimizing the website and get better search engines results.

Sochtek India Chandigarh Website Development Company Contact for Website Designing, Website Development & Search Engine Optimization

A Brief Introduction about Google Penguin Updates

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Google give a code named “Google Penguin” to its algorithm update which was announced on April 24, 2012. This update was aimed to decrease the ranking of websites that are not following Google’s Webmaster Guidelines or violating them.This is mainly for websites which are using Black-hat SEO techniques, such as websites using keyword stuffing,websites which are participating in link schemes, websites using cloaking, deliberatecreation of duplicate content and many others.

Penguin update started its working on April 24, 2012 but Google officially announced its name after two days. Penguin update affected 3.1% of search queries in English, about 3% queries of language like German, Chinese, Arabic and many others which are from “highly-spammed” language.

On May 25, 2012 Google unveiled the latest Penguin update called Penguin 1.1. According toMatt Cutts, it was supposed to affect less than one-tenth of a percent of English searches. The main principle behind this update was to penalizewebsites which are using manipulative techniques to achieve high ranking.Penguin 3 was released on Oct. 5, 2012 which affected 0.3% of queries.

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Major Difference between GooglePenguin and Previous Updates:

A series of updates called Google Panda which was first appeared in February 2011 was released by Google before Penguin. The main aim behind Panda update was to downrank websites that were providing poor user experience i.e. BAD Content. Google Panda updates follow the logic by which Google’s human quality rates determine a website’s quality.

In January 2012, “Page Layout Algorithm Update” was released that targets websites with “Little Content Above the Fold”.

The overall goal that Panda, Penguin, and Page Layout Update lead is to display higher quality websites at the top of Google’s search results.
Penguin Feedback Form:

Google prepared a feedback form for users. That is of two types:

  • First to report “webspam”. This form is for those users who want to report that any webspam is still ranking high.
  • The second form is for users who think that their site is unfairly hit by the update. There is one more form known as reconsideration form with the help of Google Webmaster Tools which is for the 700,000 sites who received an email stating their sites demonstrated unusual linking.

Some tips for a website to recover from Penguin Update:

  • “Delete” Bad links: Find out the links that you think are bad for your site and delete them if it is possible.
  • Destroy: If there are any bad links that are pointing to your internal page or pages – and not your home page – then you need to delete those pages so that they can produce a 404 error. This will lead you to start fresh content and also avoid the penalty of bad links. And if there are so many bad links to your home page then you need to consider completely your current site and domains and start over somewhere else.
  • Dilute: Dilute your bad links by getting more good natural links.

After all, you need to wait until the next “Penguin Data Refreshes” that will tell you whether your website has recovered or not.

For White Hat SEO please contact Sochtek India’s leading “SEO Company“

Importance of Facebook Likes in Social Media Marketing

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The Internet has become a part of our life. The use of the internet plays a very important role in business promotion. Talking about internet marketing it’s a very vital aspect in the success of our business. The most powerful and effective method of doing internet marketing to date was “link building”. The main goal is “link building” was to create links by getting a link to a product or company’s website. But with the increase of spam and bad links this method started getting a hit back.

But with the introduction of “Social Media” in internet marketing the whole scene of web promotion through the internet got changed. Social networking websites like LinkedIn, Twitter, Pinterest, and FACEBOOK have become the most important part of facebook.com/sochtekIndia”>social media marketing. (SMM or SMO)

There are many reasons “why Facebook likes are important for your business or product or any other services”:

They come from “REAL” people.

Almost all Facebook accounts are owned by real people. It means that it is their sole decision to like or not to like your services or product.

One person”s like will expose your product to all its contacts.

When someone likes your product or services it will be immediately reflected on his or her Facebook page

A Facebook LIKE is free.

Instead of hiring an individual or a company for link-building services the LIKES from Facebook comes totally free of cost and covers your target customers.

Facebook LIKE helps in interaction with your potential customers.

Once a Facebook user LIKES your page he or she can easily comment on your services or product. This is a vice-versa process and is the best way to reach your target user. You will get the pros and cons of your products directly.

For SMO, SMM please visit https://www.sochtek.com

Setup Your Drop shipping business on EBay in 6 Easy Steps

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As we all know online selling of products is very popular and every seller wants to sell their products online because it’s a very simple and effective way. Here I’m discussing one of the latest trends to make money online without putting in too much effort.

What is dropshipping Business?

Drop shipping businessDropshipping is one where you can sell products of wholesalers or manufacturers. A good thing about this business is that you do not need to keep products in stock because whenever you receive an order, you simply forward the order to the manufacturer and they will ship the product on your behalf. Your profit depends on the difference between retail price and wholesale price.

Drop shipping business
Let’s start dropship on eBay

You can simply set up your dropship business on eBay by following these six steps:
  • Create a seller account on eBay: Firstly you need to create seller a/c on eBay; it is free of cost they only charge at the time of product listing.
  • Search drop shipping companies: After seller account setup we need to focus on some major drop shipping companies who provide shipping all over the world (worldwide brands, Doba, etc.) and then purchase plan according to your budget and need. After complete setup with the drop shipping company, you will get access to their products. (depending on the plan you have chosen from drop shippers)
  • Choose products: Next step is to make a selection of products you would like to sell on your eBay store and always choose products that are highly selling on eBay.
  • Setup your eBay store: You can create your own store on eBay, for this eBay will charge according to the plan you have selected.
  • Product listing: Start putting products in your eBay store. For each product, insertion fees will be charged by eBay. One can upload product images supported with products title, description, and other features of the product. (Most important the product price should be competitive against similar items on eBay.)
  • Contact drop shipper when item sold: Once your item gets sold off, you need to contact the drop shipper, give them the customer’s shipping address with product details that he/she has purchased. Now finally drop shipper will ship the products directly to the customer and your job is done.

So let’s start your dropship business on eBay and make money without putting in much effort.

“Sochtek India is providing eBay services like setting up the eBay store, approaching the drop shippers, coordinating between a drop shipper and the seller, etc.”

Promote Your Website through Google Adwords Campaigning

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As we all are aware Google is the #1 search engine and millions of search queries are performed every day. Each site owner or webmaster wants his or her site to rank at a higher position in Google. Want higher web traffic which can ultimately lead to an increase in business.

“This can be done through SEO or Google Adwords”

About search engine optimization (SEO) we have already discussed in our previous article and here we will come with another concept i.e. PAID ADS or Google Adwords?

What is Google Adwords?

Google Adwords campaigning is an online pay-per-click (PPC) advertisement service that allows the advertiser to post their ads to target specific keywords. These ads are visible in Google search results under “Ads by Google” geographically or across the world as sponsored links.

If a user searches with a specific keyword and the ad appears under sponsored ads it will be considered as Google paid ads. If the ad is clicked then the advertiser pays only for that specific click or ad link. The advertiser has total control over their ad text, daily budget, and how much they want to pay per click.

How keyword competing ads are ranked?

The appearance of the add-in Google search result page is determined by a combination of two aspects one is click-through rate (CTR) i.e. how many times your ad is clicked as compared to other listed ads and the other is how much the Jo lodestar 2002. advertiser agrees to pay per click to Google or you can say the highest paying advertiser must-wins the top position.

What are the advantages of using Adwords?

  • Productivity: Advertiser has benefit from Google Adwords reports and statistics that helps advertisers to determine which keywords, price, and ads are most productive. This will really help advertisers to get the best outcome on possible investment.
  • Fast Results: You can get rapid results from your advertisement because Google spread your ad all over the internet and your long waiting period for Google indexing for your website will finish soon, also getting rapid traffic and fast response.
  • Budget Control: Control over your ad’s budget is totally in the hands of advertisers. There is no monthly limit opposed by Google to the advertisers and only a $5 setup fee is required after that advertisers can choose how much they will pay per click from $0.5 to $50 and when your budget went your ad will be removed automatically, so advertiser doesn’t overspend.
  • Target Audience: Advertiser can choose geographically where he or she wants their ad to appear. Suppose a user wants to sell woolen clothes through his website he would prefer his ad to appear in those areas where it’s cold or winters are approaching but not in warm areas where people are using fans. Always choose a keyword that fits best to your product and services, so an advertiser can reach relevant customers.
Start your PPC campaigning
  • Firstly sign-up for your own Adwords campaign
  • Decide your monthly budget
  • Start Keywords analysis and choose a keyword that fits best for your products
  • Categorize your keywords and then give the appropriate title and brief description for each category
  • Setup bids for each keyword according to competition
  • To watch the performance of your keywords, set up Google conventional tool on your website
  • Eliminate or add keywords based on their performance
  • Raise your bids for important keywords
  • Get keyword report at the end of the month and do performance analysis.

Off-Page SEO Techniques to increase Website Traffic

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As we all aware of Search Engine Optimization (SEO) and its benefits, here I’m going to discuss some Off Page SEO techniques with their benefits. After doing On-Page SEO our main focus is to create its quality back links so it gets ranked in search engines and build an online reputation to survive in SEO world.

What is off page SEO?

First off all we need to know what is off page SEO and how we can get this done. Off page SEO means not working on our website directly. We have to get quality links from other theme-related websites for enhancing our sites search engine rankings. The only task we can do off site to increase our website rankings is through building quality back links.

Off-Page SEO Techniques

More links will generally lead to better Google page rank and better search engine rankings.

How we can build Quality links or Techniques for off page Optimization

  • Bookmarking and Social networking: It’s our first step to initiate off page process by creating back links to high Google Page Rank (PR) sites. Some of the most popular bookmarking sites that allow public bookmarks are connotea, bibsonomy, multiply, Google bookmarks, and yahoo bookmarks etc. On the other hand we have some most popular social networking sites such as MySpace, reddit , chime, digg, stumbleupon, delicious, tumblr, diigo, plurk, friend feed etc. We need to create public accounts and then post some quality contents so that we will able get more traffic.
  • Video Sharing: You can share your product videos, product reviews, expert opinion regarding your products and make them public in popular video sharing sites like YouTube, video, blip, veoh, break, lulu, meta cafe etc.
  • PDF and Power Point Presentations (PPT) Sharing: One of the most popular way to increase your website traffic by sharing Pdf and Ppt’s. Through this we can better represent our product or website details by sharing our document to most popular high PR Document sharing sites and making them public. Some of the most popular document submission sites are scribd, slideshare, issuu, yudu, media fire, divshare etc.
  • Image Sharing: Publish or Share your product pictures and make them public which will help you to increase your website traffic. Share images to major photo sharing sites like flickr, photobucket, pinterest, shutterfly, imageshack, webshot, tinypic and many more high quality sites.
  • Info graphic Sharing: You can also present your products information through graphics. It is the most popular way to attract the visitors by graphical representation. You can do this by sharing your product infographics to major infographics directories and make them public.
  • Event Submissions: If you are organizing any event for you products then you can also invite peoples publically and promote your products. For this you need to submit your event details to major event submission sites (also local event submission sites) and make them public such as google calendar, zvents, eventful, yahoo, craigslist etc.
  • Article Submission: Article submission is also very popular SEO off page technique and very help to drive traffic. You can submit detailed information regarding your products and services to major article submission sites like posterous, articlesbase, ArticleSnatch, Article Trader etc.
  • Search Engine Submission: Submit your site url to top most search engines like Google, yahoo, bing MSN, Alexa etc.
  • Business Listing: Business needs Listing to be found on front page search. If you want to rank well in searches, then you need to list your business information in a business directory. The most important data that is listed in directory is NAP i.e. Name, Address, Phone number.
  • Forum Posting: Forum is basically used for discussions regarding different topics. You can also take part in any discussion and also start new thread.
  • Blogging: This is one of the best ways to promote your website. Write your blog include lots of unique content regarding product or services. You can then submit your content to top blogging sites.
  • Link Exchange: Exchange links with service related (your website theme related) websites this will increase you website popularity and beware black hats while doing exchange of links.

…….and the list of getting one way links from various online mediums is never ending. Like I forgot to mention about SMO sites like facebook, twitter, linkedin, pinterest etc.

What is content Writing and why it’s important?

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Content writing is an important part to promote any website, content is the king of Search Engine Optimization (SEO). If your website content is unique and resourceful, naturally your web site will get a good ranking in search engines. The article marketing is also a good way to publicize a website or blog. Unique content is not only helpful in generating new visitor but also gives an authenticity among readers about geniuses of website. While writing contents we need to take care of some important facts.

Content Writing
Facts we need to focus
  • Do not use too many keywords in your webpage content because we need to prevent our website from Google penalty. For example if your article content is 400 – 500 words long then it’s better to use maximum 3-4 keywords.
  • One of the most important facts that we need to consider is “purity of the content”. Your content should be natural and no need to put extra focus on keyword density. Do not copy the content from different sites.
  • Content writer must have good command over English language, grammar, spellings, and well formed sentences.
  • Article length is next very important aspect; your article length should be minimum 400 words but try to increases article length up to 600-700 words.400 words then it should not be considered as an article but not more than a small paragraph.
  • Google always give priority to the high quality content because they want to give best result to the individuals.
  • Use short and simple sentences and try to avoid complicated and difficult words in article. Try to use user friendly keywords.
  • Write effective headline, while giving a heading, think like a reporter and write something that attracts the reader.
  • Title and Headline are very important parts of the content also use sub headings and points throughout the article. This will make your article attractive and meaningful.
  • Don’t use pointless (unnecessary) information within the body of articles because that it may lead to wrong impression among the reader’s.
  • If you are writing review about any product or service, you should always describe them one by one in detail so that people would not face any difficulty while reading them. Don’t give false information about the product.

We should keep all these points while doing article and content writing so we can have higher web traffic and genuine feedback. If you have more relevant ideas please send us through email. Our content management team will review it and if it’s appropriate we will add that in above sub-points.