Which One is Important for SEO HTTP OR HTTPS?

Posted on December 18, 2018 by admin

HTTPS websites are more secure according to Google and they start occupying the first page of Google’s SERP, because Google emphasizes more on online users security. As well as Google officially announced that switching your website over to HTTPS will also give you minor raking boost because Google prefers sites that are trusted, secure and certified.

And this is still important to understand the difference between HTTP and HTTPS. How to switch from HTTP to HTTPS? But main question is that what are the SEO Ranking benefits of HTTPS websites?

HTTP

The word http stands for Hypertext Transfer Protocol. This is system which is used for transfer and receives the information between user and web browser over the internet. The focus of this protocol is to give and take the data over the internet. Another main function of HTTP is how the information, data is represented to the user, but it never care about that how this data is gets from user to web browser and vice versa. This system is stateless means it does not remember anything about the previous session. This stateless functionality helps in more speed to transfer and receive data and it required less data also because it forgets the earlier web sessions. Http structure is very simple and mostly used to retrieve html pages.

HTTPS

This is mainly known as Secure Hypertext Transfer Protocol. This was developed to allow only authorized and secured transactions. HTTPS same as that of HTTP because it follows the same basic protocol but main difference is that it secures the confidential and important information to transfer and receive over the internet. This protocol secured the confidential important data in order to prevent unauthorized access. The HTTPS provide an extra layer of security to secure the important information and this layer is SSL (Secure Sockets Layer).This Layer provides three key layers of protection

SEO Advantage of using HTTPS websites

HTTPS websites are secured and certified, is main reason to keep your website in Google’s good ranking position. HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results. If a searcher found your website and another website quite similar, but your website uses HTTPS Url and another website uses simple HTTP URL, then preference will be given to your website. This is because your website is more secure and safe over the internet.

The following ways in which HTTPS help your SEO.

As stated above Google gives a little boost in raking to the HTTPS websites as compare to HTTP sites.

When data and information passes through HTTPS site, the confidential information is preserved and secure like credit card information, etc

So switching is the best method to stay in good position in search engines like Bing, Google etc. Along with all of the SEO benefits we discussed, HTTPS is a far more secure system for your website to operate. Security of your website and users is the most important aspect for switching from HTTP to HTTPS.

For more information about working of SSL layer please contact www.Sochtek.com

Some Recurring SEO Tasks Keep in Mind for Significant Ranking of Website

Posted on December 10, 2018 by admin

As we heading towards the end of another good year (2022), it’s time is to review some recurring SEO techniques. We have to review broken links, Plug-ins, speed of different pages, old content, functionality and layout of pages in major browsers. How perfectly one has optimized his website but it needs a constant and up to date maintenance. A basic SEO will never fulfill this, it needs a constant moving process. A full fledged process of doing different SEO things is much more needed and it cannot be stopped.

There are many tasks that we perform once or twice a week or we do them quarterly in SEO. Hence it’s equally important to REVIEW what we did throughout the weeks and months. It’s necessary to make sure the SEO work that we did has not produced any causes or issues in any other areas. It would help us to get more from our work and help us to for a new head start. Plus we will get a powerful advantage over competitors. The following are the recurring tasks that we have to review

1. Broken Links

Over passage of time the links from various web-pages get moved, deleted or disappear. It seems a minor change, but over time this can have a significant impact on our website. Mostly when it results into broken links and such broken links are not resolved.

It’s easy to fix some broken links on the spot by updating the main navigation when core pages are moved or deleted. It can be more complicated when internal links within content come into play.

2. Quality and Updated Content

The content development is a task that we mostly perform weekly or monthly. But we have to create it regularly. We might come across the existing content that we have on our website has become irrelevant and not meeting our requirements and standards and it needs to be improved. This can happen for many reasons

i. Example – There is a news about an industry that is no longer relevant and useful

ii. Example – Page of a website has changed so content of such page is irrelevant andmust be deleted.

So the solution for this is just rewriting the content, adding additional information, and even including images, data, and links to other external resources. Just remember – longer isn’t always better. We should aim to answer our visitors’ queries clearly and concisely. Skip the fluff. If we want to convey anything try within 750 words, there won’t be anything gained by inflating it to 3,000 words.

3. Speed of page

We already know that speed of webpage plays a very significant role in SEO. Websites like Gtmetric, Google Speed Optimization etc give a very high importance while checking the optimization of website. If page takes more time than 3-4 seconds, then it results in 5 % reduction in online reader engagement. In order to ensure our website loads quickly, we need to understand hypertext markup language (HTML), cascading style sheets (CSS), (PHP) and JavaScript at a bare minimum.

If a page loads within three seconds, then it’s good to go. If it typically taking longer than that, it’s time to work on getting the web-page optimized. One can also contact Sochtek.com for optimization of website’s speed.

4. WordPress Plug-in

The Word press plug-ins includes CSS and JavaScrip and it also includes fonts, icons, etc. There are several plugins that take enormous time in loading and this has tremendous and adverse impact on web-page’s speed. It has been seen there are some plugins that also make the entire website inaccessible. It’s very important to review WordPress plugins regularly – not just in terms of having the most current version, but also in terms of whether the author has kept the plug-in updated with current standards.

For more information visit our website: www.Sochtek.com

How to Succeed with Great PPC Campaigns and Management

Posted on November 28, 2018 by admin

Digital Marketing goal has to stand first in Google’s organic search. SEO is a base for getting your website ranked in search engines. But SEO – Search Engine Optimization process is time consuming and needs a lot of patience; this also required depth knowledge of how websites runs, works, etc. If one is not a web expert or SEO Executive and have limited time and knowledge and wants to stand first in Google ranking then PPC Campaigns is best and fastest option for him.

What PPC stand for?

As we all know that PPC stands for Pay Per Click. This is type of advertising in which you set a budget for your ads on particular platforms like Google, Bing, Facebook, Instagram, etc. There are many types of advertising forms such as Pay-per-impression or pay-per-view. These all work on the one thing that you pay only when someone click, views, impressions on your intended advertisement.

Pay Per Click advertisement plays an important role in your business success. t can be especially useful for specialized, time sensitive campaigns, to address directly competitors or to break into new geographic markets. However PPC advertisement can be far too expensive, time-consuming and temporary if use as sole approach for the Online Marketing presence. PPC Campaigns have broad category, which includes wide variety of platforms and mediums. The most popular PPC campaigns are Google ads and Social Media Advertising.

Google Ads: In Google ADS you have to pay Google as much you wish to have them list ads for your sites at the search engine listings. When someone clicks on your ads, you have to pay the cost per click (CPC) from your budget. Once your entire budget has been depleted, Google ceases to run your ads until you replenish your fund. The following are the different types of Google ads

Social PPC Ads: The paid social ads can also offer unmatched audience. After all these social medias have billions monthly of active users. Mainly Facebook have 1.55 billion of active users in month and also Facebook owns the Instagram so PPC ads world on both platforms parallel. The following are types of social ads platforms

How we get most out of PPC?

As PPC process is easy and simple but rushing can lead to disaster if we do not know the basic and main guidelines. The following are main Strategies to get most out of a PPC campaigns.

Create Goals

First make the Goal which you want from the advertisement. If the expectations and goals are not defined then there is only wastage of money and time.

Define the targeting people

Always remind yourself to whom you made this ad. When choosing keywords keep in mind what people and audience would search for and what they need. Your content on landing page is logically matched with the keywords. Just put yourself in the place of visitor.

What outcome you want

Determine what you would do if user once clicks on your paid advertisement. Would you like to attract visitors to landing page which further leads the visitor to your website for buying your service or product? Or would you like to drive traffic to your landing page for maximize visibility.

How would you know PPC Campaigns is success?

Set up a way to measure success before launching your ads. So that you will know which traffic is coming because of PPC ads or which is organic or direct.

Why use PPC or it Makes Sense to Use Pay-Per-Click Advertising

PPC Advertising is important thing for the website ranking and traffic. This thing is very useful when you want very fast results in a particular area, season, location, etc

PPC will supplement your SEO efforts

Seo is a long process is known to all, it takes time to optimize your website. But PPC ads will supplement your SEO process. As soon as your ad is live, it will appear on your targeted platform and you start getting instant results.

Create awareness about new product and service

Seo will work only if your target keywords are search by users. But the new products face this problem for targeting the audience because that does not know what to search for. So PPC ADS will help you make an awareness message right to your targeted audience.

To beat well known competitors

If you are just beginning to establish an online presence for your business in a space already dominated by large companies, it’s going to take some time to carve out your own space on the Search Engine Results Page (SERP.) Fortunately, however, ad placements cover up to 85% of the space above the fold, and 80% of search results contain Google Ads ad placements. This means that, even while you are working to establish your place in the organic results, you can buy visibility for those keywords that your larger competitors may be targeting organically.

If You Are a Non-Profit

Non-profits already contend with the challenge of limited budgets; often the price of competitive SEO can be out of reach. Fortunately, Google Ads can help. Through their Google Grants program, Non-profits can apply to receive $10,000 of in-kind Advertising per month through Google Ads.

Learn more and schedule your own PPC campaigns at sochtek.com because Sochtek India provides the best PPC Marketing Services in terms of best and positive results. Here if you want quick front page traffic on your website, we can help you to achieve that through our expertise and experience in PPC marketing. For more details please click here.

How Google Panda Updates will Impact SEO Ranking

Posted on November 14, 2018 by admin

Sochtek: In our previous post as we discuss about the positive and negative impacts of Google algorithms. The Google time by time changes its search techniques to give best and fair search results. In this post we will talk about Google Panda updates affects on different websites SEO.

Google Panda is a search filter firstly introduced in 2011 to stop sites with poor quality content from working their way to Google’s top search results. This was to make lower the rank of low quality sites and thus higher quality websites comes near the top of search engine results. Now question arises, how this change will and affects the website’s SEO.

Purpose of Google Panda Search Filter

The Google Panda is launches in order to eliminate low quality content or Spammy content trying to rank in search results. But Google only wants best, unique and useful data and content for its users. That’s why it is eliminating results that are not relevant or not useful because its users have requested it. There are many websites that are affected by the Panda updates.

How Panda search filter affects SEO?

Mainly those websites are strongly affected which uses Spammy, low quality, and duplicate content just for the sake of ranking and to stand high in the search engine. Many websites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads. Those websites which does not really care about the quality of content as much as the traffic they are getting from it. But these websites have to keep in mind that people want real, useful, quality content and Google is just trying to deliver its best to its users that its users deserve.

What type of content should be submitted

We should be more careful about the thing that we publish. Make sure that the content you publish and submit should be real, unique, original, high quality, and useful to the people and users. Do not make articles and blog posts to just attract more readers and viewers. Try to look and focus on the important keywords related to your post and website. It’s better to focus on developing good quality content rather than trying to optimize for any particular Google Algorithm. Good quality content basically content means fresh, informative, and interesting content.

Search Engine Optimization is not an easy thing which can improve your website ranking. If we provide good and fresh content to the website on regular basis then we don’t have to worry about any Google Algorithm Updates. To reach your goal most importantly creates good and unique content that people demands and perform white hat SEO techniques.
For any more information about Google Algorithms working please reach out at www.sochtek.com We always ready to help you with the most desired and updated information.

How Google Algorithms Updates Affect the SEO Ranking

Posted on November 2, 2018 by admin

Sochtek – In mathematics An Algorithm is a set of predefined rules and protocols to solve a problem in fixed number of steps. For example for solving the quadratic equation we have to follow some finite steps to find out the roots of the given quadratic equations.

Now we can also find the term Algorithms in Search Engines like Google, Yahoo, Bing etc.

Google Algorithms are slightly different from mathematics algorithms but they also follow definite rules and set of instructions to provide ranking to a particular website. For example whenever we type anything on search bar, the search engine returns with thousand of results in front of us to choose. But how a search engine decides what result should be shown to us and in what preference. So the answers are shown by search engines with set rules and regulation or principles better known as Algorithms.

Search engines like Google use a very complex algorithm to serve each search query made by online users. The following are the primary elements that have an impact on page’s ability to appear in the search results:

The Page Title, Meta Tags ( Meta Keywords and Meta Description)
Organic and natural links to website
Website’s performance on smart phones, etc.

How Google determine the website priority

Google Algorithms works by counting the number and quality of links to a website’s web page and it helps to determine the rough estimate of how important the website is. Good quality websites are likely to receive more organic links from other sites and have good SEO Ranking. The web page of the website that has more links will rise to the top of the page’s ranking because the algorithm assigns them a higher value in search results.

All calculations done by search engines like Bing and Google are very quick and frequent, therefore any changes in the elements that contribute to the web page ranking will also changes the website overall ranking. That’s why rankings assigned by Google Algorithms are fluid. A keyword that rank third may rise to first or fall to tenth if there is any change in web page’s content. In keyword search top positions are held by those website whose webmasters continuously keep doing SEO – Search Engine Optimization of their websites.

What happens when Google updates its Algorithms?

An each update in Google’s Algorithm is to tackle a specific problem that affect the search results that Google doesn’t want. Google frequently keeps updating its search ranking and search algorithms to provide the most relevant, fair and useful search results. Each year Google changes its algorithms around 500-700 times. Each small update in search engine’s algorithms affect hundred thousand websites even though some of these changes are minor and some are major. Sometimes the updates impact a larger percentage of sites and sometimes a smaller percentage of sites are affected.

Which websites are mainly affected

Which websites are not affected

Make sure website uses fair and legitimate SEO Techniques and focusing on White Hat SEO then website will rarely get affected by Google updates. We know Google Algorithms crawl for quality content with rich keywords to determine web-page ranking and we need to be perform SEO ethically and patiently.

Get Professional SEO Services in Chandigarh, Panchkula, Mohali, Kalka at affordable prices Contact www.Sochtek.com

Sochtek.com- Why Websites Are Important For Business Development

Posted on October 26, 2018 by admin

In today’s competitive world where every human being is busy he / she prefer to get all work done via his mobile. And if you are doing a business then having a Business Website is your prima facie.Not having a website means not having any online existence, losing many great leads and conversions here.

A website is a single domain which contains many different web pages. But this domain name thing can do many different marketing strategies to grow your business. The web is the only thing which has far wider range than any other advertising form. It is well known that it takes long time to build traffic and trust but it’s impact remains for a long time. Website is the only center of attraction and presence for the online users.

If a person has heard about your products, services and about your company, then he would prefer to search online without losing the comfort of their own home. So increasing an online visibility is very important for website. The following are the reasons why websites is important:

Availability: The websites are available and accessible for complete 24*7 hrs a day and every day of the year. This thing is convenient for the online users for checking the information, new products, and services.
Credibility: The website gives an opportunity to your business to tell the people why they trust your business. Because having a website make easy for people to find your business’s existence. They can read about your business or company, services, etc. The testimonials, good feedback, quality of service, social media coverage this all creates trust and credibility to your business.
Information: By displaying products and services the customers can get a lot of information from the website. They can make fearless decision to make online purchase and it further leads to increase in number of sales.
Sales: The main thing about business is to retain customer and gain profit. By having our business online via website one can bring different marketing strategies to increase volume based sales, like offering promo discount, payment via specific debit/credit cards, free shipping, minimum purchase cash back etc. As mentioned above website access is available 24/7 worldwide and it means chance of multiplying customer base in every fraction of second across the world..
Cost-Effective: An offline showroom going to cost you more as compared to an online store. As well as there are other fixed expenses that add to the operational cost of a physical store, like electricity, theft, damage, staff, etc. But an eCommerce website has a one-time cost for Website Developed thereafter a very low maintenance fee.
Convenient: Online shopping is very convenient than offline. One need not come out of his comfort zone of the house and then go to a different market for the required product. So sit and relax at your home and shop for the product you are looking for.
Lasting Value: The great part about a website is that once you invest in it, you have it forever and it continues to work for you forever…
Self-service customer support: A website can also improve your customer support and your overall customer service. It can be done by adding a Forum on a website where customers are free to post Questions and Answers related to your products and service. Moreover, other users can also participate in the same form by giving their replies to the queries raised in form of questions. All these things make the customer support part more strong and more efficient.

If you are looking to sell your products and services online, then go for an eCommerce website. Websites like ebay.com, amazon.com are all eCommerce websites. Sochtek provides services related to Website Designing and Development of ecommerce portals and websites.

“Why Search Engine Ranking Drop’s” – Sochtek

Posted on October 23, 2018 by admin

Every Business in this Scientific and modern era wants to grow its sales and customers. And in this online world, only those businesses can grow who can attract more and steady traffic to its website. A good SEO Ranking can give more traffic to a website, and for good Seo ranking a good SEO service is required. And in the last Google is the main thing and source of traffic and High ranking.

If the Search Engine Ranking of a website is high then website experience a good traffic that generate emails, phone calls, leads, sales, customer and if SEO Ranking of website is experience a drop then your website will lose traffic, sales, customers, business and etc.

There are many reasons for website traffic fall or drop, when you find out the cause of dropping then you can determine the actions to recover it. Sometimes fall in ranking can be naturally and temporary result of any action on your website.

Tracking Wrong Keywords: This reason means tracking of old and outdated keywords. Now day’s people use simple and natural language to find out their queries. That’s why they unable to find out their answer They type complete question into search bar of the search engines rather than specific keywords. So you have to update your strategy and keywords according to the latest language i.e. simple and natural.
Lost Links: Another one reason for falling ranking is losing good and high quality links. For example if you post your product and services on a classified website. If after sometime this website is disappeared or closed due to some reason, then those link is also disappear if it is high or good link. So to recover this reason we have to continually creating new high and good quality links.
Google Dance: The fluctuation in the ranking is general. The ranking is changes from one system to another, one place to another place and one variable to another variable. Buy this reason is valid for only small drop in the ranking.
Re-design and create new website: If you change the design of the exiting one website, then falling in ranking is must, regardless of how your new website is strong in Seo compare to the new one.
Low quality links: The low quality links leads to the search engine spamming. So don’t accumulate low quality links for a low price.
High competition from competitors: The steady fall in ranking, if you are doing everything for your SEO Ranking. The reason for this might be that your competitors doing the best job. Your website is never fully optimized because your competitors always doing something to improve their websites.
Changes in Google Algorithms: Many times we notice a drop in Search Engine Ranking which is not a result of activities related to your website. Google has made changes in its algorithms and strategies which results in a drop in ranking
Page Speed: One of another reason for ranking fall is slow load speed of page. How fast your page’s content loads will not decide your ranking but also user experience. When page loads take more time then bounce rate becomes higher and online users will distract from your website. Because users does not want to wait for your content.
Meta Information: The metas are the main thing for a successful SEO Ranking. The Search Engine only read your metas to find out the information about your website. So keep updates your metas according to the latest language and requirements.
Duplicate Data or Content: The duplicate data does not always results in falling of ranking. But when duplicate data is only use for the purpose of manipulate ranking, increase traffic then Goggle will penalize your website. The results of penalty will leads to the drop in the ranking and in worse case the Google will completely removed your website from the Google index and it will no longer to find out in search.

Avoid using shortcuts for increasing the website ranking and traffic.

For affordable SEO Services in Chandigarh, Mohali, Panchkula visit our website: www.sochtek.com

Step by Step Ecommerce Website Development and Designing

Posted on October 10, 2018 by admin

Ecommerce is the activity of buying and selling products on online services or over the internet. This is the best method to prove your value brand products and services to online as well as offline customers. If you are looking to sell your products and services online, then go for an ecommerce website. Sochtek provides designing, developing, and programming of eCommerce websites. They create eCommerce websites with Go Daddy, Shopify and etc.

What is an Ecommerce website?

Ecommerce websites are places where online users can purchase a product and service online through the internet. The payment goes through secure SSL certification. The providers have to buy payment gateway methods and secure SSL certificates. And the users have to pay the payments through credit card or net banking methods.

Top e-commerce websites

These are some of the most popular examples of e-commerce websites across the world (in no particular order)

The following are the steps to create Ecommerce website

Firstly you have a product to sell in the market before you start with ecommerce website. After this you start development and designing of the website.

Domain of ecommerce website
Decide on your product
Design of Online Store
Payments
Product
Checkout
Seo

Decide on your product: If you’ve been dreaming of setting up an online storefront for a while, then you may already have a product in mind that you’d like to sell. Whether it’s something you make, like handcrafted furniture or handmade soap, or something you’ve found a source for at wholesale prices so you can sell it off at a profit, every ecommerce store has to start with a product.

Domain of ecommerce website: To sell a wide variety of products, services and to develop a brand name, then a custom domain name is must. A domain name helps in

Design of Online Store: Many website hosting platforms provide a wide variety of customizable, easy-to-use, beautifully designed themes. You can easily demo or preview our themes with your store to make the best choice. Select a theme that represents your brand and allows you to showcase your products in the best light possible.

Payments: There are two key aspects of payments for your ecommerce website: how customers are going to pay you, and how you are going to get those payments into your own bank account. In many cases, this means finding a third party payment processor to act as the go-between.

Add products

Test the checkout

Shopping cart abandonment is the plague of ecommerce websites. Avoid it by:
Making sure your website, especially your checkout, works on tablets and smart phones.
Enabling customers to purchase multiple items at once
Offering free shipping if you can, or being very clear about shipping costs upfront (before customers get to the checkout)
Sending cart abandonment emails anytime someone leaves without completing their purchase

Look after SEO

One thing that is very important in creating your ecommerce website is Search Engine Optimization (SEO). Use the latest guidance on SEO to help people find your ecommerce website, products, and services online.
For more information visit sochtek.com

White Hat Seo Techniques- A Smart Small Startup for Business

Posted on September 14, 2018 by admin

Sochtek – Seo is big ocean, so if you want to increase your website traffic doesn’t focus on improving your SEO really fast and quickly. There are many different SEO techniques to increase the traffic of a website. But in this post we discuss about the White Hat Seo Techniques. All those working on SEO Service have already known about the term White hat Seo, it is technique or we can say formula to get top search results for the particular Keywords. This technique follows all the rules and guidelines set by the Google and other search engines. White Hat Seo focuses more on humans than Search Engines.

White Hat Seo Strategies

Relevant Content
Well-labeled images
Relevant links and references
Complete sentences with good spelling and grammar
Standards-compliant HTML
Unique and relevant page titles, etc

The following are the Top Techniques of White Hat Seo

If you want best search ranking, start producing long form of content.SEO content is what that can make or break your business.

Building links through info graphics is one of the best white hat SEO Techniques you can EVER use. Visual content attracts much attention in social media than plain text content.

It is nothing just finds out the external broken links on website. And point this broken links to content. This process is time consuming but it’s really worth to spend.

You need to spend 20% of time on creating content but 80% on promoting. Yes, the real challenge lies in promoting content. Getting links from link roundups is beneficial for two reasons.

Contact Sochtek.com for various SEO Techniques and Services.

Do Blog Posts Helps in SEO – Sochtek

Posted on August 24, 2018 by admin

Sochtek India – SEO is a very important tool for the growth and development of a company’s products and services. It’s a very essential component for successful marketing of a company. It helps in higher ranking in the search results for your organization’s website. If a particular keyword starts ranking high in search engines search, there will be significant increase in online visitors and they won’t mind spending money on your products and services online. In all these things, THE BLOGGING can give you a boost in ranking and above your competitors.

Here ARE SOME BENEFITS OF SEO BY A REGULAR BLOG POST

Meaningful Post: Your post must have worthy and meaningful information in it. It should have attractive content that attracts the new customers and client to company website regularly.
More Backlink Opportunities: If blog post contains informative, engaging, entertaining, insightful data then readers prefer to share great the content with other people and through social media. It has been seen users start sharing same blog content on their own websites. The more varied back links are received from high-quality websites, the higher search rankings will be.
More Internal Linking: A strong blog also relies on internal linking. When we link from one post to another via a related keyword phrase, it’s a signal to search engine spiders about relevance and importance of link with content. Overall, interlinking helps search engines understand exactly what your site is all about, how everything connects together, and the content most relevant to a searcher’s query.
Increase Bounce Rate and Find ability: The bounce rate defines the time a visitor stay on your website. A great blog post combined with intelligent internal linking means visitor spend long time on company website. They are exploring your website and there is more chances they become your customers and clients. Try to keep lowest bounce rate on your website

A well written and targeted website content can boost your Search Engine Optimization.

For more information on SEO Services visit our website www.sochtek.com

Website Design & Development

SEO & SMO

Online Stores

Online Marketing

Sochtek Addon’s

HTTP

HTTPS

SEO Advantage of using HTTPS websites

The following ways in which HTTPS help your SEO.

Https adds extra layer for the transmission of traffic

It verifies the communicated website and server

It prevent the tampering by third party

It makes your website more secure for online users

It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.