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Importance of Facebook Likes in Social Media Marketing Sochtek India

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The Internet has become a part of our life. The use of the internet plays a very important role in business promotion. Talking about internet marketing it’s a very vital aspect in the success of our business. The most powerful and effective method of doing internet marketing to date was “link building”. The main goal is “link building” was to create links by getting a link to a product or company’s website. But with the increase of spam and bad links this method started getting a hit back.

But with the introduction of “Social Media” in internet marketing the whole scene of web promotion through the internet got changed. Social networking websites like LinkedIn, Twitter, Pinterest, and FACEBOOK have become the most important part of facebook.com/sochtekIndia”>social media marketing. (SMM or SMO)

There are many reasons “why Facebook likes are important for your business or product or any other services”:

  • They come from “REAL” people. Almost all Facebook accounts are owned by real people. It means that it is their sole decision to like or not to like your services or product.
  • One person”s like will expose your product to all its contacts. When someone likes your product or services it will be immediately reflected on his or her Facebook page
  • A Facebook LIKE is free. Instead of hiring an individual or a company for link-building services the LIKES from Facebook comes totally free of cost and covers your target customers.
  • Facebook LIKE helps in interaction with your potential customers. Once a Facebook user LIKES your page he or she can easily comment on your services or product. This is a vice-versa process and is the best way to reach your target user. You will get the pros and cons of your products directly.

For SMO, SMM please visit https://www.sochtek.com

Promote Your Website through Google Adwords Campaigning

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As we all are aware Google is the #1 search engine and millions of search queries are performed every day. Each site owner or webmaster wants his or her site to rank at a higher position in Google. Want higher web traffic which can ultimately lead to an increase in business.

“This can be done through SEO or Google Adwords”

About search engine optimization (SEO) we have already discussed in our previous article and here we will come with another concept i.e. PAID ADS or Google Adwords?

What is Google Adwords?

Google Adwords campaigning is an online pay-per-click (PPC) advertisement service that allows the advertiser to post their ads to target specific keywords. These ads are visible in Google search results under “Ads by Google” geographically or across the world as sponsored links.

If a user searches with a specific keyword and the ad appears under sponsored ads it will be considered as Google paid ads. If the ad is clicked then the advertiser pays only for that specific click or ad link. The advertiser has total control over their ad text, daily budget, and how much they want to pay per click.

How keyword competing ads are ranked?

The appearance of the add-in Google search result page is determined by a combination of two aspects one is click-through rate (CTR) i.e. how many times your ad is clicked as compared to other listed ads and the other is how much the Jo lodestar 2002. advertiser agrees to pay per click to Google or you can say the highest paying advertiser must-wins the top position.

What are the advantages of using Adwords?

  • Firstly sign-up for your own Adwords campaign
  • Decide your monthly budget
  • Start Keywords analysis and choose a keyword that fits best for your products
  • Categorize your keywords and then give the appropriate title and brief description for each category
  • Setup bids for each keyword according to competition
  • To watch the performance of your keywords, set up Google conventional tool on your website
  • Eliminate or add keywords based on their performance
  • Raise your bids for important keywords
  • Get keyword report at the end of the month and do performance analysis.

Off-Page SEO Techniques to increase Website Traffic

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As we all aware of Search Engine Optimization (SEO) and its benefits, here I’m going to discuss some Off Page SEO techniques with their benefits. After doing On-Page SEO our main focus is to create its quality back links so it gets ranked in search engines and build an online reputation to survive in SEO world.

What is off page SEO?

First off all we need to know what is off page SEO and how we can get this done. Off page SEO means not working on our website directly. We have to get quality links from other theme-related websites for enhancing our sites search engine rankings. The only task we can do off site to increase our website rankings is through building quality back links.
Off-Page SEO Techniques

More links will generally lead to better Google page rank and better search engine rankings.

How we can build Quality links or Techniques for off page Optimization

  • Bookmarking and Social networking: It’s our first step to initiate off page process by creating back links to high Google Page Rank (PR) sites. Some of the most popular bookmarking sites that allow public bookmarks are connotea, bibsonomy, multiply, Google bookmarks, and yahoo bookmarks etc. On the other hand we have some most popular social networking sites such as MySpace, reddit , chime, digg, stumbleupon, delicious, tumblr, diigo, plurk, friend feed etc. We need to create public accounts and then post some quality contents so that we will able get more traffic.
  • Video Sharing: You can share your product videos, product reviews, expert opinion regarding your products and make them public in popular video sharing sites like YouTube, video, blip, veoh, break, lulu, meta cafe etc.
  • PDF and Power Point Presentations (PPT) Sharing: One of the most popular way to increase your website traffic by sharing Pdf and Ppt’s. Through this we can better represent our product or website details by sharing our document to most popular high PR Document sharing sites and making them public. Some of the most popular document submission sites are scribd, slideshare, issuu, yudu, media fire, divshare etc.
  • Image Sharing: Publish or Share your product pictures and make them public which will help you to increase your website traffic. Share images to major photo sharing sites like flickr, photobucket, pinterest, shutterfly, imageshack, webshot, tinypic and many more high quality sites.
  • Info graphic Sharing: You can also present your products information through graphics. It is the most popular way to attract the visitors by graphical representation. You can do this by sharing your product infographics to major infographics directories and make them public.
  • Event Submissions: If you are organizing any event for you products then you can also invite peoples publically and promote your products. For this you need to submit your event details to major event submission sites (also local event submission sites) and make them public such as google calendar, zvents, eventful, yahoo, craigslist etc.
  • Article Submission: Article submission is also very popular SEO off page technique and very help to drive traffic. You can submit detailed information regarding your products and services to major article submission sites like posterous, articlesbase, ArticleSnatch, Article Trader etc.
  • Search Engine Submission: Submit your site url to top most search engines like Google, yahoo, bing MSN, Alexa etc.
  • Business Listing: Business needs Listing to be found on front page search. If you want to rank well in searches, then you need to list your business information in a business directory. The most important data that is listed in directory is NAP i.e. Name, Address, Phone number.
  • Forum Posting: Forum is basically used for discussions regarding different topics. You can also take part in any discussion and also start new thread.
  • Blogging: This is one of the best ways to promote your website. Write your blog include lots of unique content regarding product or services. You can then submit your content to top blogging sites.
  • Link Exchange: Exchange links with service related (your website theme related) websites this will increase you website popularity and beware black hats while doing exchange of links.

…….and the list of getting one way links from various online mediums is never ending. Like I forgot to mention about SMO sites like facebook, twitter, linkedin, pinterest etc.

What is content Writing and why it’s important?

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Content writing is an important part to promote any website, content is the king of Search Engine Optimization (SEO). If your website content is unique and resourceful, naturally your web site will get a good ranking in search engines. The article marketing is also a good way to publicize a website or blog. Unique content is not only helpful in generating new visitor but also gives an authenticity among readers about geniuses of website. While writing contents we need to take care of some important facts.

Content Writing

  • Do not use too many keywords in your webpage content because we need to prevent our website from Google penalty. For example if your article content is 400 – 500 words long then it’s better to use maximum 3-4 keywords.
  • One of the most important facts that we need to consider is “purity of the content”. Your content should be natural and no need to put extra focus on keyword density. Do not copy the content from different sites.
  • Content writer must have good command over English language, grammar, spellings, and well formed sentences.
  • Article length is next very important aspect; your article length should be minimum 400 words but try to increases article length up to 600-700 words.400 words then it should not be considered as an article but not more than a small paragraph.
  • Google always give priority to the high quality content because they want to give best result to the individuals.
  • Use short and simple sentences and try to avoid complicated and difficult words in article. Try to use user friendly keywords.
  • Write effective headline, while giving a heading, think like a reporter and write something that attracts the reader.
  • Title and Headline are very important parts of the content also use sub headings and points throughout the article. This will make your article attractive and meaningful.
  • Don’t use pointless (unnecessary) information within the body of articles because that it may lead to wrong impression among the reader’s.
  • If you are writing review about any product or service, you should always describe them one by one in detail so that people would not face any difficulty while reading them. Don’t give false information about the product.

We should keep all these points while doing article and content writing so we can have higher web traffic and genuine feedback. If you have more relevant ideas please send us through email. Our content management team will review it and if it’s appropriate we will add that in above sub-points.

Web Designing Development

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Web designing is a skill of creating text pages into world wide presentation through the basic hyper text markup languages or other highly advanced web-development languages like PHP, CSS, ASP, JAVA Script etc.

It’s an art of bringing your thoughts and your imaginations in form of text and images on the virtual web. A user can see the web-pages through internet enabled Desktop Computer, Laptop, iPad, Kindle, Smart phones and various other gadgets in the internet browsers like internet explorer, firefox, google chrome, safari etc.

At Sochtek we design web-pages depending on the client requirements.

Static Website

The content and layout of static pages don’t change unless we make manual updation on the web-pages through designing tools like front page, dreamweaver etc. Simple HTML pages are an example of static content.

Dynamic Website

Sochtek also design dynamic WebPages for its clients.

Under the dynamic webpages the content can be changed on the client side by using client-side scripting languages (JavaScript, JScript, Actionscript, etc.) to alter DOM elements (DHTML).

Compiling of dynamic content on server is complied through server-side scripting languages (Perl, PHP, ASP, JSP, ColdFusion, etc.)

Websites where there is online products or services selling ,daily updation like news/ finance websites etc. are made on dynamic platform.

CMS Websites / WordPress Websites

As the name specifies its Content Management System.It allows website to be designed proficiently and professionally. It’s a collection of procedures used to manage the workflow in a collaborative environment. Designing and developing of website in CMS or WordPress at an initial stage is quiet difficult, however in long run managing CMS websites is much easier as compared to websites developed on other platforms.

A content management system (CMS) or websites made in wordpress is the collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to:

  • Large number of people can contribute share the stored data under the CMS websites
  • Role of each user can be defined more efficiently and control excess is given based on his/her capability
  • Data can be easily stored and retried
  • Duplicacy is removed
  • Report writing becomes easier

Websites build in Content Management System (CMS); can define as nearly anything – documents, videos, movies, pictures, phone numbers etc. The highly used CMS are Drupal, Joomla and wordpress.

eCommerce Websites

If you are looking to sell your products and services online, then go for eCcommerce website.

Websites like ebay.com, amazon.com are all ecommerce websites.

Here, a user purchases a product or service online through internet. Payments are made through payment gateways like paypal, stripe and these are further configured to accept payments through VISA, Master Card ( Debit card Or Credit Card) or through net banking account.

Sochtek provides designing, developing and programming of eCommerce websites.

One has to buy payment gateway method and for secure transactions SSL certificate is required.

Detailed Features and working of ClickFunnels

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Sochtek – ClickFunnels use a simple drag and drop editor allowing you to set up a landing page or sales page exactly as you want. We can also design our own sales page and implement in Clickfunnels. Sales pages, Landing pages, and sales funnels are the fundamental features of Clickfunnel. ClickFunnels is an umbrella of features that provides inbuilt shopping cart, email service, auto responder and much more. The main features of Clickfunnel are listed below

ClickFunnels Page Design

Now one of the best features of this entire platform is its quiet easy to create webpages and connect with rest of website’s inner pages. It has a comprehensive database of premade templates and makes super easy to get started and set up pages within minutes. Clickfunnels is also having a marketplace where one can get free or paid templates from other users. But many ClickFunnels software comes with a HUGE variety of templates already built in for free.

Creating Webinar Funnels

This feature of Click Funnels allows us to create a presentation for the selling of a product and service. A webinar is when you create a presentation to sell a product and you can do all of this and manage it in one single place.

Analytics

This feature of ClickFunnels allows us to incorporate our re-targeting and tracking code within our web pages. Once integrated we can get all the details about our pages and visitors so one can see how well the webpage is performing. Analytics are important but there are lots of other important feature that ClickFunnels support.

Shopping Cart

ClickFunnels allows us to track and generate sales directly from our pages. Tracking customers, sending follow up emails, up sell notifications, can all be managed and controlled here. This is by far one of the best features!

Backpack

Affiliate marketing is a performance-based style of marketing where one gets a commission based on every sale that gets routed from him. ClickFunnels makes this easy to track with Backpack feature. This tool makes it easy to setup affiliate program and integrates within our funnel and email automation. Backpack is a great way to save our marketing budget and effectively promoting our products and services.

ClickFunnels Actionetics

Actionetics is ClickFunnels is an email marketing tool. This is a smart piece of software that we can use to create and send automated emails. It also has the ability to act and react based on certain actions taken by our funnels. Actionetics allows us to communicate within business with an array of features that connect us with our target audiences.

Share Funnels

If we have created a funnel then we can also share it with our friend. This is a great way to get an affiliate commissions because one can share funnels with people and when they sign up we can get a good affiliate commission.

HTML CSS customized

ClickFunnels have their own HTML editor, so we can include our own code into funnel’s design of landing page. Clickfunnel main feature of drag and drop page builder is already having HTML CSS customization.

Pop up: Pop ups are smart way to capture a lead. These can be made on any content page and also set a trigger using a graphic or link on your page.

A/B Testing: This testing is very useful especially if one is getting a large quantity of traffic and wants to increase an overall conversion rate. A/B Testing have ability to test the variation and changes of our pages like text, color, images, etc that can bring increase in performance.

I would conclude by saying if we need “an all in one online business solution then ClickFunnels is a right choice”. Though ClickFunnels plans are expensive but it has fabulous features that comes with and we don’t need to pay extra for any 3rd party apps. It’s a pure vanila investment.

Trying to start a business?
Need to collect leads?
Need to create a webinar funnel?

Then ClickFunnels is a complete marketing funnel package for your all needs.
Sochtek India provides designing and developing of different types of sales funnel
We also design Webinar Sales Funnels with OTO1, OTO2 in ClickFunnels with payment gateway integration via Stripe, NMI, PayPal, Infusion soft, etc.
For Clickfunnel services in Tricity please contact us at www.sochtek.com