Daily Archives: May 15, 2025

Importance of Facebook Likes in Social Media Marketing Sochtek India

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The Internet has become a part of our life. The use of the internet plays a very important role in business promotion. Talking about internet marketing it’s a very vital aspect in the success of our business. The most powerful and effective method of doing internet marketing to date was “link building”. The main goal is “link building” was to create links by getting a link to a product or company’s website. But with the increase of spam and bad links this method started getting a hit back.

But with the introduction of “Social Media” in internet marketing the whole scene of web promotion through the internet got changed. Social networking websites like LinkedIn, Twitter, Pinterest, and FACEBOOK have become the most important part of facebook.com/sochtekIndia”>social media marketing. (SMM or SMO)

There are many reasons “why Facebook likes are important for your business or product or any other services”:

  • They come from “REAL” people. Almost all Facebook accounts are owned by real people. It means that it is their sole decision to like or not to like your services or product.
  • One person”s like will expose your product to all its contacts. When someone likes your product or services it will be immediately reflected on his or her Facebook page
  • A Facebook LIKE is free. Instead of hiring an individual or a company for link-building services the LIKES from Facebook comes totally free of cost and covers your target customers.
  • Facebook LIKE helps in interaction with your potential customers. Once a Facebook user LIKES your page he or she can easily comment on your services or product. This is a vice-versa process and is the best way to reach your target user. You will get the pros and cons of your products directly.

For SMO, SMM please visit https://www.sochtek.com

Promote Your Website through Google Adwords Campaigning

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As we all are aware Google is the #1 search engine and millions of search queries are performed every day. Each site owner or webmaster wants his or her site to rank at a higher position in Google. Want higher web traffic which can ultimately lead to an increase in business.

“This can be done through SEO or Google Adwords”

About search engine optimization (SEO) we have already discussed in our previous article and here we will come with another concept i.e. PAID ADS or Google Adwords?

What is Google Adwords?

Google Adwords campaigning is an online pay-per-click (PPC) advertisement service that allows the advertiser to post their ads to target specific keywords. These ads are visible in Google search results under “Ads by Google” geographically or across the world as sponsored links.

If a user searches with a specific keyword and the ad appears under sponsored ads it will be considered as Google paid ads. If the ad is clicked then the advertiser pays only for that specific click or ad link. The advertiser has total control over their ad text, daily budget, and how much they want to pay per click.

How keyword competing ads are ranked?

The appearance of the add-in Google search result page is determined by a combination of two aspects one is click-through rate (CTR) i.e. how many times your ad is clicked as compared to other listed ads and the other is how much the Jo lodestar 2002. advertiser agrees to pay per click to Google or you can say the highest paying advertiser must-wins the top position.

What are the advantages of using Adwords?

  • Firstly sign-up for your own Adwords campaign
  • Decide your monthly budget
  • Start Keywords analysis and choose a keyword that fits best for your products
  • Categorize your keywords and then give the appropriate title and brief description for each category
  • Setup bids for each keyword according to competition
  • To watch the performance of your keywords, set up Google conventional tool on your website
  • Eliminate or add keywords based on their performance
  • Raise your bids for important keywords
  • Get keyword report at the end of the month and do performance analysis.

Off-Page SEO Techniques to increase Website Traffic

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As we all aware of Search Engine Optimization (SEO) and its benefits, here I’m going to discuss some Off Page SEO techniques with their benefits. After doing On-Page SEO our main focus is to create its quality back links so it gets ranked in search engines and build an online reputation to survive in SEO world.

What is off page SEO?

First off all we need to know what is off page SEO and how we can get this done. Off page SEO means not working on our website directly. We have to get quality links from other theme-related websites for enhancing our sites search engine rankings. The only task we can do off site to increase our website rankings is through building quality back links.
Off-Page SEO Techniques

More links will generally lead to better Google page rank and better search engine rankings.

How we can build Quality links or Techniques for off page Optimization

  • Bookmarking and Social networking: It’s our first step to initiate off page process by creating back links to high Google Page Rank (PR) sites. Some of the most popular bookmarking sites that allow public bookmarks are connotea, bibsonomy, multiply, Google bookmarks, and yahoo bookmarks etc. On the other hand we have some most popular social networking sites such as MySpace, reddit , chime, digg, stumbleupon, delicious, tumblr, diigo, plurk, friend feed etc. We need to create public accounts and then post some quality contents so that we will able get more traffic.
  • Video Sharing: You can share your product videos, product reviews, expert opinion regarding your products and make them public in popular video sharing sites like YouTube, video, blip, veoh, break, lulu, meta cafe etc.
  • PDF and Power Point Presentations (PPT) Sharing: One of the most popular way to increase your website traffic by sharing Pdf and Ppt’s. Through this we can better represent our product or website details by sharing our document to most popular high PR Document sharing sites and making them public. Some of the most popular document submission sites are scribd, slideshare, issuu, yudu, media fire, divshare etc.
  • Image Sharing: Publish or Share your product pictures and make them public which will help you to increase your website traffic. Share images to major photo sharing sites like flickr, photobucket, pinterest, shutterfly, imageshack, webshot, tinypic and many more high quality sites.
  • Info graphic Sharing: You can also present your products information through graphics. It is the most popular way to attract the visitors by graphical representation. You can do this by sharing your product infographics to major infographics directories and make them public.
  • Event Submissions: If you are organizing any event for you products then you can also invite peoples publically and promote your products. For this you need to submit your event details to major event submission sites (also local event submission sites) and make them public such as google calendar, zvents, eventful, yahoo, craigslist etc.
  • Article Submission: Article submission is also very popular SEO off page technique and very help to drive traffic. You can submit detailed information regarding your products and services to major article submission sites like posterous, articlesbase, ArticleSnatch, Article Trader etc.
  • Search Engine Submission: Submit your site url to top most search engines like Google, yahoo, bing MSN, Alexa etc.
  • Business Listing: Business needs Listing to be found on front page search. If you want to rank well in searches, then you need to list your business information in a business directory. The most important data that is listed in directory is NAP i.e. Name, Address, Phone number.
  • Forum Posting: Forum is basically used for discussions regarding different topics. You can also take part in any discussion and also start new thread.
  • Blogging: This is one of the best ways to promote your website. Write your blog include lots of unique content regarding product or services. You can then submit your content to top blogging sites.
  • Link Exchange: Exchange links with service related (your website theme related) websites this will increase you website popularity and beware black hats while doing exchange of links.

…….and the list of getting one way links from various online mediums is never ending. Like I forgot to mention about SMO sites like facebook, twitter, linkedin, pinterest etc.