If you are concerned about which social link or network is bringing the most traffic to your website?
- Or What about your Facebook LIVE sale?
- Which button on your website receives more clicks?
- Your eBook download by how many users, etc, etc?
With Google Tag Manager you can track all of these above. And free of cost!
And you can find all of this tracking in just a few seconds, whenever you need this tracking data. It can also be used with Google Analytics to make tracking information so much easier.
What is GTM?
Google Tag Manager (GTM) is a free tag management system that allows us to easily integrate marketing tags to the website code without editing the whole website code. It keeps the data organized in one place. Tags are basically a snippet of code which is tracked by google analytics through Google Tag Manager. The code of GTM can be managed even without the developers.
GTM is made up of main 3 components are as follows:
1. Tag
2. Trigger
3. Variable
Tag: It is a part of code or basically a snippet of JavaScript code or tracking pixels. It is used by GTM to send data to Google analytics.
Trigger: It is the action that decides when, where and how to fire a tag. It signals data to be collected at the fire of the tags.
Variable: These are other circumstances and information under which a tag and trigger may work
Benefits of using Google Tag Manager
With GTM we can track the number of clicks on our websites, events, forums, videos, pdf downloads and many more. The following are the benefits of using gtm
- All your tags are stored in one place, your GTM account.
- Google Tag Manager also test your tags to make sure they are triggered rightly
- We can change the tag code without actually changing the source code of website
- No need of developers, you yourself can change the or implement the code
- GTM compatible with others platforms also like
- Google Ads Conversion Tag
- Google Ads Remarketing Tag
- Facebook Pixel Code
- No need of developers, you yourself can change the or implement the code
- Crazyegg Tracking code
Why to use Google Tag Manager
- Fast deployment of code even without the help of developers
- In GTM all tags are controlled in one place
- Preview and debug mode are there in GTM. This mode shows which tags are fired on a page and which are not. It also includes information about triggers that fire tags and data contained within tracking tags.
- GTM is free like Google analytics.
- It comes with a number of built-in tags for classic and Google Analytics, Google Ads conversions etc.
- It has Tag Templates which helps and allows a marketer with little or no coding knowledge to customize tags, without implementing a complicated code or asking for a developer’s help.
- Google Tag Manager workspace enables several team members to work in the same Google Tag Manager container without overwriting each other’s changes.
- You can control who has access to your GTM accounts.
- GTM gives different levels of user permissions to multiple. The following are the user permissions
1. No Access
2. Read
3. Edit
4. Publish
5. Approve
GTM is a relatively easy-to-use solution to control tracking codes in one place. Data can be sent from Google Tag Manager to Google Analytics, so you can analyze it, see trends, and have all the information needed in one place. So, use the tag manager to keep track of all your data and analytics on your website, even without more experience in coding
For more information about Google Tag Manager visit us at www.sochtek.com