Monthly Archives: October 2018

Sochtek.com- Why Websites Are Important For Business Development

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In today’s competitive world where every human being is busy he / she prefer to get all work done via his mobile. And if you are doing a business then having a Business Website is your prima facie.Not having a website means not having any online existence, losing many great leads and conversions here.

A website is a single domain which contains many different web pages. But this domain name thing can do many different marketing strategies to grow your business. The web is the only thing which has far wider range than any other advertising form. It is well known that it takes long time to build traffic and trust but it’s impact remains for a long time. Website is the only center of attraction and presence for the online users.

If a person has heard about your products, services and about your company, then he would prefer to search online without losing the comfort of their own home. So increasing an online visibility is very important for website. The following are the reasons why websites is important:

Website-design-and-development-in-chandigarh
  • Availability: The websites are available and accessible for complete 24*7 hrs a day and every day of the year. This thing is convenient for the online users for checking the information, new products, and services.
  • Credibility: The website gives an opportunity to your business to tell the people why they trust your business. Because having a website make easy for people to find your business’s existence. They can read about your business or company, services, etc. The testimonials, good feedback, quality of service, social media coverage this all creates trust and credibility to your business.
  • Information: By displaying products and services the customers can get a lot of information from the website. They can make fearless decision to make online purchase and it further leads to increase in number of sales.
  • Sales: The main thing about business is to retain customer and gain profit. By having our business online via website one can bring different marketing strategies to increase volume based sales, like offering promo discount, payment via specific debit/credit cards, free shipping, minimum purchase cash back etc. As mentioned above website access is available 24/7 worldwide and it means chance of multiplying customer base in every fraction of second across the world..
  • Cost-Effective: An offline showroom going to cost you more as compared to an online store. As well as there are other fixed expenses that add to the operational cost of a physical store, like electricity, theft, damage, staff, etc. But an eCommerce website has a one-time cost for Website Developed thereafter a very low maintenance fee.
  • Convenient: Online shopping is very convenient than offline. One need not come out of his comfort zone of the house and then go to a different market for the required product. So sit and relax at your home and shop for the product you are looking for.
  • Lasting Value: The great part about a website is that once you invest in it, you have it forever and it continues to work for you forever…
  • Self-service customer support: A website can also improve your customer support and your overall customer service. It can be done by adding a Forum on a website where customers are free to post Questions and Answers related to your products and service. Moreover, other users can also participate in the same form by giving their replies to the queries raised in form of questions. All these things make the customer support part more strong and more efficient.

If you are looking to sell your products and services online, then go for an eCommerce website. Websites like ebay.com, amazon.com are all eCommerce websites. Sochtek provides services related to Website Designing and Development of ecommerce portals and websites.

“Why Search Engine Ranking Drop’s” – Sochtek

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Every Business in this Scientific and modern era wants to grow its sales and customers. And in this online world, only those businesses can grow who can attract more and steady traffic to its website. A good SEO Ranking can give more traffic to a website, and for good Seo ranking a good SEO service is required. And in the last Google is the main thing and source of traffic and High ranking.

If the Search Engine Ranking of a website is high then website experience a good traffic that generate emails, phone calls, leads, sales, customer and if SEO Ranking of website is experience a drop then your website will lose traffic, sales, customers, business and etc.

search-engine

There are many reasons for website traffic fall or drop, when you find out the cause of dropping then you can determine the actions to recover it. Sometimes fall in ranking can be naturally and temporary result of any action on your website.

  • Tracking Wrong Keywords: This reason means tracking of old and outdated keywords. Now day’s people use simple and natural language to find out their queries. That’s why they unable to find out their answer They type complete question into search bar of the search engines rather than specific keywords. So you have to update your strategy and keywords according to the latest language i.e. simple and natural.
  • Lost Links: Another one reason for falling ranking is losing good and high quality links. For example if you post your product and services on a classified website. If after sometime this website is disappeared or closed due to some reason, then those link is also disappear if it is high or good link. So to recover this reason we have to continually creating new high and good quality links.
  • Google Dance: The fluctuation in the ranking is general. The ranking is changes from one system to another, one place to another place and one variable to another variable. Buy this reason is valid for only small drop in the ranking.
  • Re-design and create new website: If you change the design of the exiting one website, then falling in ranking is must, regardless of how your new website is strong in Seo compare to the new one.
  • Low quality links: The low quality links leads to the search engine spamming. So don’t accumulate low quality links for a low price.
  • High competition from competitors: The steady fall in ranking, if you are doing everything for your SEO Ranking. The reason for this might be that your competitors doing the best job. Your website is never fully optimized because your competitors always doing something to improve their websites.
  • Changes in Google Algorithms: Many times we notice a drop in Search Engine Ranking which is not a result of activities related to your website. Google has made changes in its algorithms and strategies which results in a drop in ranking
  • Page Speed: One of another reason for ranking fall is slow load speed of page. How fast your page’s content loads will not decide your ranking but also user experience. When page loads take more time then bounce rate becomes higher and online users will distract from your website. Because users does not want to wait for your content.
  • Meta Information: The metas are the main thing for a successful SEO Ranking. The Search Engine only read your metas to find out the information about your website. So keep updates your metas according to the latest language and requirements.
  • Duplicate Data or Content: The duplicate data does not always results in falling of ranking. But when duplicate data is only use for the purpose of manipulate ranking, increase traffic then Goggle will penalize your website. The results of penalty will leads to the drop in the ranking and in worse case the Google will completely removed your website from the Google index and it will no longer to find out in search.

Avoid using shortcuts for increasing the website ranking and traffic.

For affordable SEO Services in Chandigarh, Mohali, Panchkula visit our website: www.sochtek.com

Step by Step Ecommerce Website Development and Designing

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Ecommerce is the activity of buying and selling products on online services or over the internet. This is the best method to prove your value brand products and services to online as well as offline customers. If you are looking to sell your products and services online, then go for an ecommerce website. Sochtek provides designing, developing, and programming of eCommerce websites. They create eCommerce websites with Go Daddy, Shopify and etc.

What is an Ecommerce website?

Ecommerce websites are places where online users can purchase a product and service online through the internet. The payment goes through secure SSL certification. The providers have to buy payment gateway methods and secure SSL certificates. And the users have to pay the payments through credit card or net banking methods.

Ecommerce website

Top e-commerce websites

These are some of the most popular examples of e-commerce websites across the world (in no particular order)

  • Amazon
  • EBay
  • Alibaba
  • Wal-Mart
  • Flipkart,etc

The following are the steps to create Ecommerce website

Firstly you have a product to sell in the market before you start with ecommerce website. After this you start development and designing of the website.

  • Domain of ecommerce website
  • Decide on your product
  • Design of Online Store
  • Payments
  • Product
  • Checkout
  • Seo

Decide on your product: If you’ve been dreaming of setting up an online storefront for a while, then you may already have a product in mind that you’d like to sell. Whether it’s something you make, like handcrafted furniture or handmade soap, or something you’ve found a source for at wholesale prices so you can sell it off at a profit, every ecommerce store has to start with a product.

Domain of ecommerce website: To sell a wide variety of products, services and to develop a brand name, then a custom domain name is must. A domain name helps in

  • Recognisation of brand to the customers
  • An email address linked to the domain name
  • It also helps in SEO

Design of Online Store: Many website hosting platforms provide a wide variety of customizable, easy-to-use, beautifully designed themes. You can easily demo or preview our themes with your store to make the best choice. Select a theme that represents your brand and allows you to showcase your products in the best light possible.

Payments: There are two key aspects of payments for your ecommerce website: how customers are going to pay you, and how you are going to get those payments into your own bank account. In many cases, this means finding a third party payment processor to act as the go-between.

Like

  • Secure payment handling
  • Integrated SSL
  • Acceptance of payments from anywhere
  • Payments via PayPal or into your own bank account
  • WordPress ecommerce integration

Add products

  • Choose your product type
  • Give your product a name and description
  • Set the price and the quantities available for sale
  • Choose from a range of delivery and pricing options, as well as specifying any variants

Test the checkout

  • Shopping cart abandonment is the plague of ecommerce websites. Avoid it by:
  • Making sure your website, especially your checkout, works on tablets and smart phones.
  • Enabling customers to purchase multiple items at once
  • Offering free shipping if you can, or being very clear about shipping costs upfront (before customers get to the checkout)
  • Sending cart abandonment emails anytime someone leaves without completing their purchase

Look after SEO

One thing that is very important in creating your ecommerce website is Search Engine Optimization (SEO). Use the latest guidance on SEO to help people find your ecommerce website, products, and services online.
For more information visit sochtek.com