June 12, 2023
As we all are aware Google is the #1 search engine and millions of search queries are performed every day. Each site owner or webmaster wants his or her site to rank at a higher position in Google. Want higher web traffic which can ultimately lead to an increase in business.
“This can be done through SEO or Google Adwords”
About search engine optimization (SEO) we have already discussed in our previous article and here we will come with another concept i.e. PAID ADS or Google Adwords?
What is Google Adwords?
Google Adwords campaigning is an online pay-per-click (PPC) advertisement service that allows the advertiser to post their ads to target specific keywords. These ads are visible in Google search results under “Ads by Google” geographically or across the world as sponsored links.
If a user searches with a specific keyword and the ad appears under sponsored ads it will be considered as Google paid ads. If the ad is clicked then the advertiser pays only for that specific click or ad link. The advertiser has total control over their ad text, daily budget, and how much they want to pay per click.
How keyword competing ads are ranked?
The appearance of the add-in Google search result page is determined by a combination of two aspects one is click-through rate (CTR) i.e. how many times your ad is clicked as compared to other listed ads and the other is how much the Jo lodestar 2002. advertiser agrees to pay per click to Google or you can say the highest paying advertiser must-wins the top position.
What are the advantages of using Adwords?
- Productivity: Advertiser has benefit from Google Adwords reports and statistics that helps advertisers to determine which keywords, price, and ads are most productive. This will really help advertisers to get the best outcome on possible investment.
- Fast Results: You can get rapid results from your advertisement because Google spread your ad all over the internet and your long waiting period for Google indexing for your website will finish soon, also getting rapid traffic and fast response.
- Budget Control: Control over your ad’s budget is totally in the hands of advertisers. There is no monthly limit opposed by Google to the advertisers and only a $5 setup fee is required after that advertisers can choose how much they will pay per click from $0.5 to $50 and when your budget went your ad will be removed automatically, so advertiser doesn’t overspend.
- Target Audience: Advertiser can choose geographically where he or she wants their ad to appear. Suppose a user wants to sell woolen clothes through his website he would prefer his ad to appear in those areas where it’s cold or winters are approaching but not in warm areas where people are using fans. Always choose a keyword that fits best to your product and services, so an advertiser can reach relevant customers.
Start your PPC campaigning
- Firstly sign-up for your own Adwords campaign
- Decide your monthly budget
- Start Keywords analysis and choose a keyword that fits best for your products
- Categorize your keywords and then give the appropriate title and brief description for each category
- Setup bids for each keyword according to competition
- To watch the performance of your keywords, set up Google conventional tool on your website
- Eliminate or add keywords based on their performance
- Raise your bids for important keywords
- Get keyword report at the end of the month and do performance analysis.