Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers’ website. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list—with some CPCs as low as US$0.01. Very popular search terms can cost much more on popular search engines.
First we understand that how people use the search engines, so that whenever a person make a search for the product or services that your site offers, your site comes in that search. PPC is the abbreviation for the term ‘pay per click.’ It has emerged as one of the fastest growing segments in the advertising field and includes traditional and online media. PPC advertising is used for search engines where the advertisers pay for every click that directs users to their web page using search engine results and links. PPC management becomes essential for effective functioning of PPC advertising. It is crucial to figure out which PPC campaign management program will suit the advertiser’s unique business successfully.
Pay per Click give instant search engine visibility to a website. Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list—with some CPCs as low as US$0.01. Very popular search terms can cost much more on popular search engines.
1). Pay per Click campaign plan
Search list of keywords targeted to your products or services. These keywords are then grouped in particular themed groups, in order to create different campaigns for directing the audience to the concerned page of your website.
2). Pay per Click bid management and maintenance
For getting best (ROI) return on investment, we manage all the created campaigns by making required changes and amendments in bids, site content and targeted keywords. We try our best in getting high ROI by avoiding high cost keyword bid war and poor traffic.
3). Provide full investment Reports
We provide full investment reports so that one can see where his money has been spent and the revenues or enquiries it has generated.
4). Key performance indicators
We make neatly defined campaign goals so one can see the effectiveness of our Pay per Click management service.
Create a stunning ad for lucrative PPC advertising by placing the keywords in the title of the ad and also in the body. This all assist us to reach the targeted audience. Remove all the unnecessary words and images and make the PPC ad look simple and clean. When Use keywords, images and other attracting texts if possible to attract the readers to it. The description is of the highest importance.