Social Media Optimization
Sochtek.com – We are quite familiar with the SEO i.e. Search Engine Optimization. It’s a most traditional and successful strategy for ranking a website higher in search engines like GOOGLE, BING etc.
But as world is changing people are getting more socially involved. They try to share good and bad news via text messages and also share any event’s live moments in form of images, videos etc. socially through different modes of social interaction Like
Facebook
Twitter
LinkedIn
Pinterest
Whatsapp
Instagram
Messenger
Plurk
Chat Bot
In current scenario we are analyzing that SMO is getting much more momentum as compared to other modes of online marketing. But we cant ignore SEO because it’s a backbone of website’s search in search engines and its results are ever lasting.
On other hand Social Media platform is reaching globally in fraction of seconds and across the world through the new era of digital marketing strategies.
What is Social Media Optimization – SMO?
SMO is a new power of SEO
SMO is a process of optimizing content for social interaction, discussion and sharing. SMO can be applied to blogging, microblogging (social status updates), product pages, email, and more. SMO used Social Media as Catalyst for growing company’s online presence. SMO helps in promoting company’s profile on various social medias channels like Facebook, Twitter, LinkedIn, Pinterest, What’s App, Chat Messengers, Plurk, etc. It allows us to
Strengthen our brand
Generate leads
Get more online visibility
Pinterest
Connect with our customers, fans, colleagues, relatives, clients etc.
Frequently keep updating the online visitors
Why SMO is Important?
The balance between the SEO and SMO is not equal. For example if you are getting 1000 likes on Facebook post it’s not going to increase Google ranking. Therefore for a strong overall online marketing approach we must have strong balance between SEO as well as SMO.
Optimize Your Profiles
In SEO we always keep optimizing our website to come in search results with different keywords in search engine, same like that in SMO we keep optimizing our personnel profiles. For Digital marketing one has to build strong business profiles on social medias websites like on Facebook, Twitter, LinkedIn, Whatsapp, etc. Following are few basic steps for creating a strong social profile:
Profile photo: Your profile photo should be your company’s logo. You can use a headshot of yourself if you’re a freelancer, consultant or personality.
Username: Use your company name as a username. Social media username availability is starting to become a big factor for brands when they’re choosing a business name. Using your brand name makes it easier for customers to find you when they’re searching for your profiles on social network. Try using tools like Knower to check if your company’s name is available on different social media channels.
Bio: Clearly state what your company does. If possible, place a trackable link back to your website within your bio to drive more traffic. Using relevant keywords in your bio will also give your page more visibility in search.
How to Drive traffic through SMO
Posting on Social Media is good when target audience is live and it has been seen morning time is best time to attract maximum users through social media. Keep latest updates via text messages, photos, videos or comments.
In the following section we will share how we can drive quality traffic through different Social Medias:
Facebook : Fb is a great platform to drive maximum traffic to your website. Moreover Facebook drives more traffic than any other social media platform.In facebook our focus is to get maximum likes for a page or post in form of text, images or videos and to get maximum comments and the post get shared maximum and it’s reach multiplies. We have seen:
Big Images: Post made using big and clear images get more likes,shares,comments and text messages.
Invite: Make sure the website’s page drives a user on Facebook page
Fresh and real content: If website is having a blog that is regularly updated with fresh content, then do share the same on facebook.
Invite followers from Social Media
Reply to all the comments with links
Post videos with keyword friendly description
Join groups on Facebook
Share Images,video,text messages among friends and co-friends in groups
Do keep tagging and putting website’s hyperlink
Twitter: Now as days every celebrity or a politician is on twitter. Short messaging and wide network. Followers increase and keep following. Twitter drives tons of traffic back to website.
Get Visual: Stop thinking twitter as text alone platform.Upload a photo when creating a tweet,even results show that a tweets with image link gets more likes.
Don’t share same content several times.
Avoid retweeting again and again
Interact with Audience: Poll Twitter audience by asking what type of issues they typically face.
Cheer the competition: Build relationships on Twitter by consistently tweeting the content of the other within the community.
Try increasing your followers. And do follow the right person on twitter.
LinkedIn: LinkedIn is a professional website. Here professional love to connect with each other. LinkedIn has become not only a steady source of website traffic but also a number one social networking source. It’s completely filled with professionals, working people, and businessmen.
Profile:LinkedIn profile is first impression of website.Include website logo and banner with site recognition. Do add a small history about the company.
Build your connections:Search for people you know on LinkedIn.The site is an amazing way to keep in touch with all of your business contacts, and to develop your network.The more connections you have, the more people will see your LinkedIn status updates.
Join Groups:One of the key features on LinkedIn are groups.You’re sure to find your niche networks with whom you can share your blog articles. Join groups that have genuine engagement.
Engage in your groups : The more engagement you have in a group, the more likely you’ll become a top influencer. When you’re a top group influencer, more people will read your posts.
Whatsapp : It’s a chat messenger owned by facebook. It can be downloaded on iOS or Android devices. Further it can be access on desktop or laptopn through https://web.whatsapp.com/ and messages will be synched til the phone is connected and charged. What’s app allows users to send message one to one or within groups via text, images, audio, video and documents. The Whatsapp also provide some advance features like user location, audio calls and video calls
Whatsapp Status:You can update the status or can share posts or blogs having short URL. The client or customer can easily switch to your website through URL. You can also include photo or videos in your status to make the service clear to the clients or customers.
Join groups: It’s recommended to join groups where one can share his updates
Text and Multimedia: Include GIFs, links, photographs, emojis to increase the articulateness of your message. It will help to make a good relationship with customers and enables to increase the traffic on your website either directly or indirectly.
SEO
Search Engine Optimization
Helping Google to find out the website
Keywords and content act like catalyst
SEO is root node
It includes bookmark, classifieds, press release, business listing, directory, etc.
SMO
Social Media Optimization
Helping others to find out the website
Social medias act like catalyst
SMO is part of SEO
It includes posting of images, videos, text messages, tweets, comments, likes, sharing, etc.